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How endota scaled “feeling better” into Australia’s largest wellness network
Episode 36

How endota scaled “feeling better” into Australia’s largest wellness network

Imagine walking into a spa stressed, shoulders tense, mind racing with the weight of your day. Then, after a single treatment, something shifts. Your shoulders drop. Your breathing deepens. The mental chatter quiets. You leave feeling not just relaxed, but genuinely restored, as if you’ve pressed a reset button on your entire being. In this episode of Growth Diaries, host Sudheer Koneru is joined by Melanie Gleeson, the founding CEO of endota, to unpack how a single spa launched in 2000 grew into Australia’s largest wellness network, delivering roughly 850,000 treatments a year while staying anchored to a clear intention: helping people feel better.

Growth Diaries by Zenoti · Zenoti

January 27, 202634m 4s

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Show Notes

Imagine walking into a spa stressed, shoulders tense, mind racing with the weight of your day. Then, after a single treatment, something shifts. Your shoulders drop. Your breathing deepens. The mental chatter quiets. You leave feeling not just relaxed, but  genuinely restored, as if you’ve pressed a reset button on your entire being. 


In this episode of Growth Diaries, host Sudheer Koneru is joined by Melanie Gleeson, the founding CEO of endota, to unpack how a single spa launched in 2000 grew into Australia’s largest wellness network, delivering roughly 850,000 treatments a year while staying anchored to a clear intention: helping people feel better.


What You’ll Learn:
  • How to build brand loyalty through experience gifting
  • The framework for scaling service-based businesses without losing quality
  • Why values-aligned hiring attracts the right talent at every stage
  • How to transition from a scrappy startup to a multi-location franchise model
  • The strategic advantage of building from service first, then adding products
  • How to protect therapist energy and prevent burnout in high-touch industries


Melanie Gleeson is the founding CEO of endota. She began her journey at 15 years old with a life-changing visit to an ashram that sparked her passion for wellbeing. In 2000, driven by the simple goal of helping people feel better, she opened the first endota Spa. That single spa has since grown into Australia’s largest wellness network, expanding into endota Organics skincare and the digital endota Retreat.


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Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.


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Growth Diaries by Zenoti is handcrafted by our friends over at: fame.so

Topics

Australia wellness businessspa franchise growthendota spa storywellness brand scalingservice-based business growthexperience-led brandingwellness franchisingbeauty and wellbeing industryscaling with valuescustomer experience strategywellness entrepreneurshipfranchise partner selectiontherapist wellbeingwellness network Australiabrand loyalty in wellnessspa business scalingfounder wellness insightspurpose-driven business growthwellness leadershipGrowth Diaries podcast
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