Agfluencer. The importance of Social Media influencers in the Ag Space with Marcia Cripps
Growing the Future · Agfluence, Marcia Cripps, Dan Aberhart
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Show Notes
In this episode of Growing the Future Podcast, Dan interviews Marcia Cripps. In addition to her very impressive credentials and diverse background, Marcia is an avid entrepreneur who describes herself as the nerd behind her company Agfluence. Agfluence is a focused marketing company whose goal is to integrate academic research into marketing and promotion for all aspects of agriculture.
In this episode, you’ll learn:
- Marcia's strong connection to agriculture, her training and education, and her experiences winning beauty pageants
- Marcia's take on modern agronomy education
- Marcia's personal experience working as a sales agronomist in California
- Marcia's experience working with biology as an independent potato agronomist in Michigan
- The difference between working as a sales agronomist and the entrepreneur consulting route
- The unsafe working condition for women in the agriculture industry
- Based on data and research what are some of the things that growers may want to implement next year
- How Marcia became an Ag influencer
- How Agfluence is helping agricultural businesses with their social media presence
- Marcia's recommended social media platforms for people in agriculture
- How companies in the agriculture space can incorporate social media
- The advantages of having a social media presence
- Twitter lighting round
Learn more about Agfluence and Marcia here
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