Grow The Show
271 episodes — Page 1 of 6
269 | 4 Metrics Every Podcaster Needs to Check in YouTube Studio
268 | Not Every Podcast Episode Belongs on YouTube
267 | ChatGPT Doesn't Know How to Grow Your Podcast (Neither Does Claude)
266 | Podcasting Is The Only Content Strategy AI Won't Ruin
265 | The 8-Step System to Get Podcast Sponsors (Even With a Small Audience), with Justin Moore
264 | Why Your Podcast Isn't Growing: The 7 Deadly Sins of Podcasting
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Struggling with growth, leads or sales? This episode breaks down the seven deadly sins of podcasting that could be keeping your podcast from growing or converting. You'll hear which common sin even famous entrepreneurs are guilty of, how one podcaster tripled their downloads in just 90 days, and what to change first if you want to fix your show. Topics Discussed: Introduction (00:00) Sin #1: the clarity problem (02:26) Sin #2: the straight line problem (06:21) Sin #3: the retention problem (08:24) Sin #4: the integration problem (11:05) Sin #5: the authority problem (13:44) Sin #6: the repurposing problem (16:01) Sin #7: the discovery problem (20:15) MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Connect with Kevin on Instagram or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
263 | Your Content Strategy Expired 2 Years Ago (The 5-Year Lifecycle)
Get the Free Content Consumption Audit Guide: https://trainings.growtheshow.com/content-audit Work with me (done-for-you growth): Apply to the Grow The Show Accelerator Content not performing? Your strategy may be solid and the source may be trustworthy, but if it's no longer working, there's a reason — and it has nothing to do with execution. This episode breaks down why content strategies stop working, which expired strategy you may be using right now, and the framework that ensures you never run one again. That means more sales, more growth, and a content strategy that actually works. Topics Discussed: Introduction (00:00) Why this strategy stopped working (01:02) The strategy that’s actually working right now (02:38) The five-year marketing lifecycle explained (04:17) How YouTube thumbnails have changed (06:24) Two questions that determine your podcast strategy (07:42) How to improve your content strategy this week (09:19) MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Connect with Kevin on Instagram or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
262 | He started a podcast. Now he gets *paid* to market his business
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! He scaled Deal Machine to $12M/year… then growth stalled. In this episode, David Leko (CEO of Deal Machine) reveals how he broke through a revenue ceiling by doing something most CEOs overlook — starting a podcast. After 500 episodes, the results speak for themselves: 5 inbound DMs every day, a $4,500 product he didn't know his customers needed, and getting paid every month to market his business. You won't believe the ROI, and how repeatable his strategy actually is. Topics Discussed: Introduction (00:00) Why he started a podcast for his business (00:56) Getting paid to market his business (03:11) How he got over being shy on camera (04:57) The business owner’s secret source for podcast guests (06:32) How podcasting revealed a hidden problem in his business (07:58) Why structured episodes always outperform (10:00) How podcasting unlocked a hidden revenue stream (11:46) The *true* ROI of podcasting (13:40) How he fits podcasting into his busy schedule (15:24) Why your show format matters for growth (19:03) What you're doing wrong with short-form clips (21:47) Hiring for social media content (24:58) MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Connect with Kevin on Instagram or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
261 | One Question That Reveals If You Really Know Your Audience
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! You may think you know who your podcast is for... but there's one question that reveals if you truly know your audience — or if you're relying on a surface-level definition that's letting your ideal listeners slip right through the cracks. In this episode, Kev breaks down how to define your audience the right way so your show is easier to grow, easier to describe, and easier to drive sales. MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Connect with Kevin on Instagram or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
260 | Your “Free” Lead Magnet is Costing You Leads - Do This Instead
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Lead magnet not converting? Stop blaming your copy, your landing page, or your audience. The real problem is much simpler and easier to fix. In this episode, Kev reveals the hidden "price" your audience is paying (even when your freebie costs $0) and the test that spots it fast. You'll learn why two of the most common lead magnets are actually lead repellents, why sales calls are the most expensive thing you can offer, and how one podcaster fixed hers in a single coaching call. Topics Discussed: Why your “free” lead magnets actually aren’t free (00:00) How to make your lead magnets attractive (05:55) The lead magnet test (07:30) MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Connect with Kevin on Instagram or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
259 | Why You're Not Getting More Clients and Sales from Your Podcast
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Did you launch your podcast to grow your business? Here's why it's probably not working the way you thought it would: The problem isn't your content. It's not your download numbers. It's a fundamental misconception about how marketing actually works and where your podcast fits in. In this episode, you'll learn exactly what's been holding you back and what to change so you get more easy sales. Topics Discussed: Introduction (00:00) Why your podcast isn’t helping your business grow (02:30) The 4 stages of successful marketing (05:17) Effective lead generation tactics for podcasters (09:13) How to integrate your podcast into your overall marketing strategy (11:09) MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Connect with Kevin on Instagram or LinkedIn Subscribe to Grow The Show on Youtube
258 | How a Part-Time Podcast Built a Full-Time Client Pipeline
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Your podcast should be your best salesperson — not just another thing on your to-do list. Orlando Wood grew his show from nine YouTube subscribers to 233,000 in just nine months, hit the Top 50 on Apple Podcasts, and now brings in more clients than he ever thought possible. In this episode, he shares exactly how his podcast became the most powerful sales tool in his business. Topics Discussed: Introduction (00:00) Why Orlando started a podcast (01:36) Where he started and learning the rules of podcasting (05:00) Why he decided to rename the show (08:56) The perfectionist trap that most podcasters fall into (10:52) The guest strategy that drove growth (16:30) YouTube collabs and leveraging guest networks (20:58) Audio vs. YouTube: different audiences, different workflows (22:27) Advice for business owners not seeing results (30:45) Check out Orlando’s podcast on YouTube: https://www.youtube.com/@KoobrikLabs MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Connect with Kevin on Instagram or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
257 | Stop Building a Personal Brand. Build a Client Magnet.
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! There's a big problem with your personal brand — it's not bringing you more clients or more views. If you've been posting personal brand content for months (or years) and still aren't growing your business, this episode will completely change how you approach your content. Host Kev Michael explains how even someone with 1 million podcast downloads couldn't grow her show or her business until one simple shift turned her show into a client magnet. MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Connect with Kevin on Instagram or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
256 | Consistency Is a Lie: Here’s What Grows Podcasts Now
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Publishing every week used to be enough to grow a podcast. It isn’t anymore. Listen to Kev Michael break down why the consistency rule no longer works and why publishing less could actually help your show grow. If you've been sticking to a publishing schedule with no growth, this episode will help you understand the kind of consistency that earns reach and trains the algorithm to find your people. MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Connect with Kevin on Instagram or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
255 | 4 Reasons You’re Not Getting Sales From Your Podcast
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Four common mistakes keep podcasters from turning listeners into customers. In this episode, learn the “Straight Line Rule” and the shift that helped one podcaster 6X downloads in a month! MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Connect with Kevin on Instagram or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
254 | 3 Effortless Hacks to Drive Sales & Podcast Growth
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Simple changes, bigger reach, and more sales. This episode breaks down three easy hacks you can use to grow your audience and turn listeners into customers. These are low-effort tweaks that build trust, boost engagement, and grow your show — no extra tools or complicated strategy required. MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Connect with Kevin on Instagram or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
253 | Your 5-Step Checklist to Finally Grow Your Podcast on YouTube
Work with Kevin (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Most episodes fail before they even go live. Not because your podcast is bad, but because you missed one of five things that make people click and keep watching on YouTube. This 5-step checklist will show you what you're already doing right and how to fix the rest! Topics discussed: The “takeoff sequence” framework (00:37) Checkpoint #1: the promise (04:24) Checkpoint #2: the topic (07:16) Checkpoint #3: the packaging (10:18) Checkpoint #4: the intro (12:18) Checkpoint #5: the first five minutes (14:51) MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Connect with Kevin on Instagram or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
252 | Why AI Will Make Podcasts MORE Valuable
Work with Kevin (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Your most asked question of 2025? “What is AI going to do to podcasting?” AI anxiety is everywhere right now, and it’s got a lot of podcasters wondering what this means for their show. This episode breaks down how AI is changing the podcasting landscape, what it could mean for your show going forward, and the unique advantage podcasters still have in the age of AI. MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Connect with Kevin on Instagram or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
251 | This Email Strategy Made Me $107K/Month
Work with Kevin (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Leads not turning into paying customers? In this episode, Kev Michael shares the email strategy that boosted his revenue 226% and helped him cut $80,000/month in ad spend. You'll learn how to get your audience to join your email list, write emails that "win the click," and create content that drives sales! Topics discussed: Introduction (00:00) Why email is better than paid ads (04:01) Lead gen vs. lead nurture content (07:34) How to get your audience on your email list (11:12) Types of newsletters and lead magnets (13:23) How to create high-converting landing pages (16:44) 3 types of emails that drive sales (18:51) Need help with your CTAs? Listen to episode 222 of Grow the Show! https://podcast.growtheshow.com/222-why-nobodys-buying-from-your-content-simple-fix/ MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Connect with Kevin on Instagram or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
250 | Why Your Content Gets Views But Not Sales
Work with Kevin (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Tired of working so hard to get sales? With one simple shift to your approach, you can increase sales through a strategy that feels natural — and actually works. In this episode, Kevin explains how to let your content do the work for you, priming your audience to become clients and making sales easier. This is a can’t-miss episode for anyone trying to drive sales without being pushy! MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Connect with Kevin on Instagram or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
249 | Strategy vs. Execution: What's Your Podcast Growth Problem?
Want me to grow your podcast for you? Apply to the Grow The Show Accelerator You’re not competing with hobbyists anymore, and that’s changed everything. Podcasts now need strategy AND execution, but most people blame the wrong thing when their show isn't growing. This episode breaks down the difference between a strategy problem and an execution problem so you can finally diagnose what’s holding your show back. You’ll learn where to start, how to fix the #1 growth problem for podcasters, and where to find affordable help if you're going at it alone. Topics Discussed: Introduction (00:00) Why DIY podcasts are falling short (01:16) The #1 podcast growth problem (03:39) How to audit your podcast strategy (06:05) The execution chain that determines YouTube growth (08:15) What to do next: DIY or hire help (13:15) MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Connect with Kevin on Instagram or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
248 | Your Interviews Are Why Your Podcast Isn’t Growing
Work with Kevin (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Are you constantly booked out with guests, but no growth to show for it? That packed guest lineup you’re so proud of might be your biggest blind spot. In this episode, you'll learn why guests do not equal growth (even celebrity guests), how publishing the wrong guest episodes can actually drive listeners away, and what to look for before you say "yes" to another interview. Topics Discussed: Introduction (00:00) The podcast guest trap (01:02) Why podcast guesting doesn’t work like it used to (02:12) How to audit your guest lineup (04:28) The right and wrong way to find podcast guests (06:01) Why celebrity and high-profile guests are overrated (06:34) How to fix your guest strategy so your show grows (07:36) MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Connect with Kevin on Instagram or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
247 | The Window Is Closing: Why You Must Move Your Podcast to YouTube NOW
Work with Kevin (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Not on YouTube? You’re missing out on the easiest podcast growth. In this episode, learn why YouTube has become the best platform for growth, why the window for easier growth is closing, and the huge advantage podcasts on YouTube have right now. If you want shockingly easy growth, start here! Topics Discussed: Introduction (00:00) How podcast growth has evolved (00:33) How AI has impacted podcast growth (07:49) The seasons of podcast growth (11:00) The biggest upside of YouTube and what you lose by staying audio-only (14:29) Why you should get on YouTube now (17:09) The risk of waiting (20:10) MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Connect with Kevin on Instagram or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
246 | 3 Reasons Your Podcast Is Doing Better Than You Think
Work with Kevin (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Those download numbers? They're hiding your real success. With so many platforms and confusing stats, it's hard for even the biggest podcasters to see their true growth. But this episode breaks down three reasons your podcast is doing better than you think. Learn what your numbers actually say (and don't say) about your show, the signs you are actually growing, and how to track your total audience. MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Instagram or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
245 | Interviews Don’t Grow Your Podcast… Unless You Do This
APPLY TO THE 90% BLACK FRIDAY SCHOLARSHIP Are interviews helping your podcast, or holding it back? In this episode, host Kev Michael digs into the data and shares how guest episodes actually work to grow your podcast. Learn why interviews haven't been effective for your podcast, the mistake many podcasters are making when it comes to interviews, and the metrics that will help you find your bottleneck! Topics Discussed: Introduction (00:00) Why the “interview growth rule” has changed (00:55) Two metrics for YouTube growth (02:22) How solo episodes perform on audio vs. video (04:08) Why your guest episodes aren’t performing well (06:18) How to use guest and solo episodes to grow your podcast (08:18) Need help writing titles? Learn How to Write Perfect Podcast Episode Titles (That Grow Your Audience) MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Instagram or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
244 | Why Copying Top Podcasters is Bad for Growth, with Andy J. Pizza
Work with Kevin (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Do you study other shows week after week, hoping to ‘crack the code’? Andy J. Pizza, illustrator and host of the Creative Pep Talk podcast, knows that trap better than anyone. In this episode, we talk about why copying big podcasters could actually be keeping your show small and how leaning into what made him different helped his podcast and business thrive. Learn how to find what makes you unique so you can become someone’s favorite podcast — not just another "good" one! Topics Discussed: Introduction (00:00) Why your “flaws” set you apart (01:56) How Andy turned colorblindness into a strength (05:22) Breaking free from your heroes in the creative journey (08:06) Andy’s framework for finding your creative edge (13:37) How to discover what makes you unique (18:37) The role of podcasting in your business (21:28) Why virality is overrated and could slow your growth (30:21) Andy’s definition of a podcast (32:45) What makes your audience come back (35:00) Interview vs. solo content on YouTube (39:03) Learn more about Andy J. Pizza’s framework for finding your niche: https://www.youtube.com/watch?v=o2FcXxnw-tE Listen to the Creative Pep Talk podcast! https://www.creativepeptalk.com/ MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Instagram or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
243 | How to Monetize Any Podcast (Even With a Small Audience)
Work with Kevin (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Your podcast will NEVER pay you. But your audience will — and they'll tell you exactly how. Instead of chasing sponsors or download numbers, this episode reveals what most podcasters get wrong about monetization. Kev explains the one true way to monetize a podcast, three paths everyone can take to get there, and how your listeners literally hand you the answer. Forget everything you've been told about monetizing a podcast and learn how it actually works! Topics Discussed: Introduction (00:00) “How do I monetize my podcast?” is the wrong question (00:45) The one and only way to monetize a podcast (02:49) How sponsorships work (04:38) The 10K download myth (05:03) 3 paths of podcast monetization (06:11) The truth about guest sponsorships (08:47) What question you should be asking instead (10:18) Signs you’re not ready to monetize (10:54) How to know what to sell (12:29) MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Instagram or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
242 | What Entrepreneurs Get Wrong About Podcasting
Work with Kevin (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Doing everything yourself isn’t working, but neither is hiring help. So why isn’t your show growing? Chances are it’s not your dedication or strategy, it’s because of missing skills. Learn what skills every podcaster needs to master, how to avoid the biggest delegation mistake, and the first thing every podcaster should do before trying to grow their show! Topics Discussed: Introduction (00:00) Two types of podcasters who are stuck (01:22) The essential skills all podcasters need (03:05) Why podcasting is winner-take-all (05:01) What to do when your skills are lacking (06:03) When delegation leads to failure (07:46) The risk of doing it all yourself (08:37) What should you do next? (11:09) MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Instagram or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
241 | He Got 50,000 New Podcast Listeners With One Tiny Tweak
Work with Kevin (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Stuck at the same download number week after week? Most podcasters hit that wall and try all the wrong things to grow — more guests, more ads, more work. But sometimes all it takes is one small, strategic change to 5X your downloads. In this episode, Nate Palmer shares what he did to keep his listeners hooked, boost retention to 82%, and attract bigger guests and more clients. His tips will help you write stronger intros, build a backlist of clickable titles, and spend less time on production each week! Topics Discussed: Introduction (00:00) How hitting a million downloads changed Nate’s show (01:08) Why his podcast growth plateaued (02:24) Analyzing Nate’s original podcast intro (04:06) The one change that 5X’d his growth (07:39) Analyzing Nate’s new podcast intro (09:01) The intro framework behind every episode (10:12) How to introduce podcast guests (11:23) What makes a great podcast title (13:27) Tips to land podcast guest spots and build your network (18:33) Nate’s efficient process for recording intros (23:02) Intro mistakes to avoid (25:40) What makes a good episode topic (27:37) MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Instagram or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
240 | 4 Rules For Episode Titles That Will Grow Your Show
Work with Kevin (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! You might not need a better podcast, just better titles. After analyzing 5,463 podcast episodes from the biggest YouTube shows, Kev found a pattern: there are just four rules that separate creators getting seven views from those hitting millions. The best part? They're easy to fix and can get you up to 715% more views! Here are the four rules every creator needs to know: Rule #1: the promise Rule #2: the framing Rule #3: guest names Rule #4: numbers MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
239 | How She Hit 1 Million Podcast Downloads in 90 Days
Work with Kevin (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Going viral before you even post your first episode? Nicole Holleman of Fantasy Fangirls proves that it's possible — but it's not what kept the show growing. In this episode, she shares the strategy behind their podcast launch that helped them monetize and hit one million downloads in just three months. Her insights can help you finally get traction on your show, including the social media content that gets the most engagement, why they think listeners were loyal from the beginning, and the early work that helped them grow fast and keep the momentum going. Topics discussed: Mistakes made with her first show Creating a strong premise and podcast title Why they went viral before releasing their first episode How they built a loyal audience on social media Weekly social media cadence and production workflow How they started to monetize Fantasy Fangirls Lessons from launching a Patreon Choosing the right talent agency and podcast network Two things to try when your show isn’t growing MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
238 | Your Podcast Costs More Than You Think (Here's How Much)
Work with Kevin (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Think your podcast only costs you a few hours a week? Today’s the day you’ll uncover just how much time and money it really takes to keep your show running — and whether it’s worth the investment. Spoiler: the real cost might include lost revenue, wasted hours, missed opportunities and growth! Topics discussed: Why so many podcasts plateau How to calculate the true cost of a podcast 3 ways to take action MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
237 | How He Built a 7-Figure Podcast (In Only 5 Hours/Week)
Work with Kevin (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! John Lee Dumas has built a 7-figure podcast working just five hours a week, and you'll be surprised by what helped him get there. Tune in to learn how he went from novice to legendary podcaster, why most shows fail before they even get started, and what it takes to build a show that lasts! MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! This episode was produced by Podcast Boutique https://www.podcastboutique.com
236 | Fix Your CTAs: 8 Ways to Get Listeners to Take Action
Work with Kevin (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! That "rate and review" callout at the end of your show? It's not working for a reason. In this episode, Kev explains why most CTAs flop and eight things that will actually get more listeners to take action. Find out what to do before the ask, the crucial elements that make CTAs work, and how to stop overthinking so they feel natural for you and your audience! MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
235 | Are Audio-Only Podcasters Falling Behind? (My Answer Might Surprise You...)
Work with Kevin (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Finally, the definitive answer: do podcasters need to be on YouTube? If you're worried that YouTube is leaving some podcasters behind, this episode breaks down four ways to grow your show while staying audio-only. Host Kev Michael also shares the unique advantage audio podcasters have over YouTubers, the differences between audio and video audiences (and why they matter), and how you can test out video podcasting without going all in. Plus, find out how you can start on YouTube without ever touching a camera! Learn how to use these strategies: Strategy #1: audience transfer Strategy #2: podcasting guesting Strategy #3: cold outreach Strategy #4: sales funnel MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
234 | When to Change Your Podcast Growth Strategy (30 Day Rule)
Work with Kevin (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Your growth strategy isn't working. Is it time to try something new? This is a question every podcaster asks themselves when their growth stalls. In this episode, Kev shares a simple 30-day rule to help you decide when to pivot and when to be patient — so you’re not wasting time or giving up too soon. Stop guessing and start making real progress! MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
233 | How to Grow a Podcast on YouTube (2025 Masterclass)
Work with Kevin (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Yes, you can monetize a small podcast — but not if no one sees it. And that's getting harder and harder to do on audio platforms. In this YouTube masterclass, Kev Michael shares a four-level framework to help you get seen, grow faster, and start getting paid. It's the same approach that’s driven 10x growth for creators in just a few weeks! Learn how to implement this framework: Level one: make a promise Level two: win the click Level three: keep people watching Level four: get them to buy MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube This episode was produced by Podcast Boutique https://www.podcastboutique.com
232 | Podcast Growth Tips That Actually Work (Listener Q&A)
Work with Kevin (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! You asked, we answered! This Q&A episode covers everything from podcast growth to YouTube setups and podcast cover art. Discover why your show isn’t growing despite consistent publishing, how to get more engagement, and three strategies that will actually grow your show. Kev Michael answers these questions: Why aren’t high-profile guests helping my podcast grow? Do you need a fancy podcast setup to post on YouTube? Why is consistent publishing now growing my show? How do you promote yourself without being pushy? How do you get people to download my freebie? Should you include your photo on podcast cover artwork? MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
231 | Why Grow The Show is Back: The YouTube Algorithm Secret I Had to Learn the Hard Way
Work with Kevin (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Are your best episodes getting ignored on YouTube? Ours were too, and the reason surprised us. In this episode, Kev Michael explains why even great content can flop and what it takes to grow fast on YouTube. Find out what caused our reach to drop, how the YouTube algorithm actually works, and why it led us to go back to Grow the Show! Topics discussed: Why we’re rebranding back to Grow the Show How the YouTube algorithm really works Why you may need to start a new channel The future of Grow the Show and Chief Audience Officer MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
230 | Want Faster Audience Growth? Follow This One Rule
Work with Kevin (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Let’s be honest… trying to grow everywhere is burning you out. The good news? Doing LESS can actually help you grow faster. In this episode, Kev shares how to simplify your strategy so that you can get more traction, let go of the FOMO that keeps you posting everywhere, and stop wondering if you're doing enough. Tune in to hear the simple rule that will change everything! MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
229 | How to Choose Podcast Topics That Explode Your Audience
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! There’s a new (better) way to choose your episode topics! If you're tired of low engagement and slow growth, this episode is your game plan for choosing winning topics. You'll learn five strategies to pick episode ideas that connect with your audience and make content planning faster, including a quick 10-minute exercise to build a list of topics for future episodes. Tune in now to get started! Topics discussed: Strategy 1: Curriculum Strategy 2: Calendar Review Strategy 3: Copying Strategy 4: Closers Strategy 5: Keywords MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
228 | How To Run Ads to Grow Your Podcast On YouTube ( BE CAREFUL THOUGH)
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! The biggest ad spend mistake? Thinking more views means more growth. In this episode, Kev explains how the YouTube algorithm really works and why your paid ads aren't working. Learn what you need to fix before running paid ads on YouTube, how to tell if paid ads are working, and a hack that will actually give you the growth you want. Listen before you spend another dollar! MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
227 | I Analyzed 500+ Podcasts – Do These 5 Things to Grow Fast
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Most YouTube podcasts lose viewers in the first 30 seconds. If you're not seeing growth, a few simple changes can help you "win the click" and keep people watching. In this episode, Kev shares the five steps that will help you grow on YouTube and start turning views into revenue. You'll learn what you might be getting wrong about your audience, how to reach more people, and a pro move to get more leads. Listen for the YouTube strategy every podcaster needs to know! Topics discussed: YouTube podcasting mistakes Effective titles and thumbnails How to “win the click” 3 things to do in the first 30 seconds How to get viewers to follow CTAs MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
226 | The Secret Advantage YouTube Podcasters Have (and How to Use It)
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Waiting 30 days to figure out what’s working? Now there's a faster way to get podcast feedback. This quick hit episode will tell you three things: why YouTube is superior for podcast growth, which two metrics you should track weekly, and what you can start doing today to improve your show. Learn how to look beyond download numbers and grow your show week by week! MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
225 | Why I'm Betting Everything on YouTube
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! How do you grow your podcast when the old strategies don't work anymore? The answer is YouTube. In this episode, Kev shares six reasons YouTube is the #1 platform to grow and monetize your podcast. You'll learn why it’s getting harder to grow audio podcasts, what strategies are (and aren’t) working in 2025, and the advantages of YouTube that creators can't get anywhere else. If you want to get off social media and focus on what will work for years to come, listen to this episode today! Topics discussed: Why some podcast growth strategies stopped working Two ways to grow and monetize a podcast in 2025 Six reasons YouTube is the best podcast platform MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
224 | This Email Strategy Made Me $107K/Month
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Email isn’t outdated – it’s still one of the best ways to drive sales. Today, find out why email converts better than social, how to get your audience to join your email list, and what to do with them once they're on it. Host Kev Michael shares the exact email strategy that increased his revenue 226% and helped him cut $80,000/month in ad spend. Learn how to create lead magnets, landing pages, and three core email types that engage your audience and grow your business! Topics discussed: How email can change your business Why you shouldn’t grow your business with paid ads Lead gen vs. lead nurture content How to get your audience on your email list Types of newsletters and lead magnets How to create high-converting landing pages 3 types of emails that drive sales MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
Welcome to Chief Audience Officer!
trailerWork with me (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Let's build you an audience of buyers. I’m Kev Michael, and Chief Audience Officer is where I share what I’ve learned (and what I’m still learning) about how to build an audience that actually buys your stuff. This show is for business owners who are already showing up. You’re publishing content. You’ve launched the podcast. You’ve got people helping. You’re investing time and money into your content... but it’s still not driving the growth you know it should. Each week, I’ll share tactical lessons, honest reflections, and conversations with business owners who’ve turned their content into real, measurable business growth. We’ll talk about how to unify your content ecosystem, how to know what’s working (and what’s not), and how to stay focused without burning out or chasing every shiny new thing. Over the past seven years, I’ve helped more than 500 entrepreneurs grow their podcasts and audiences. I’ve used my own podcast to generate millions in revenue. But even now, I’m still asking: What’s working now? What should I double down on? And what’s actually moving the needle? This show is my attempt to answer those questions. For you, and for myself. If your goal is to grow your business by growing your audience, use this podcast as your Chief Audience Officer.
223 | How The Apple Top 100 Charts Really Work (And How You Can Rank)
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Did you know that downloads aren't what get you on the Apple Top 100 charts? It’s not a secret, but a lot of podcasters are still getting it wrong. In this episode, find out what actually drives rankings and three tactics to get your show there. You'll also learn what happens (and what doesn't) when you reach the top, how to use your ranking to boost credibility, and what it takes to crack Spotify’s charts. If you're ready to do the work to get there, don't miss this one! Topics discussed: The metric that drives the Apple Top 100 chart rankings Benefits of ranking on top 100 podcast charts 3 strategies to land on the Apple Top 100 charts How Spotify compares to Apple’s chart rankings MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
222 | Why Nobody's Buying From Your Content (Simple Fix)
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Your CTAs aren’t working, and there are a few reasons why. This episode will tell you why your audience is ignoring your CTAs (or not even hearing them) and what you can do to fix that without being pushy. You’ll learn the common mistakes that are killing your CTAs, which type is the most effective, and a framework for writing CTAs that drive more engagement and sales. Plus, find out why Kev is breaking a go-to CTA “rule!” Topics discussed: Where to place CTAs in your content Engagement versus offer CTAs Direct versus indirect CTAs How to use the pain-vision-solution framework 7 tips for writing stronger CTAs MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
221 | What is a Chief Audience Officer?
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Love it or hate it, Chief Audience Officer is here to stay. So in this episode, Kevin gets real about how he chose the name, and what led to renaming the podcast and rebranding the business. Find out why this was a good decision (even though it breaks an OG Grow the Show rule), how this new name supports long-term growth, and why this change will help business owners who are serious about building an audience. Topics discussed: What “Chief Audience Officer” means Why every business needs a Chief Audience Officer The #1 reason behind this rebrand The pitfalls of following popular tactics MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage