288 Building a Luxury Salon Experience with Kirby Lago
Grow My Salon Business Podcast
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Show Notes
In this episode, I sit down with Sydney-based salon owner and colourist Kirby Lago. I’ve had the pleasure of watching her grow her business from a small salon to a thriving luxury business five times the size.
Kirby is a great example of combining the life of being a very active behind the chair hairdresser with being a true business visionary and being prepared to put in the hard work and personal sacrifices that go with it.
In today’s podcast, we discuss:
● How the modern salon of today is evolving
● Salon design, branding, and creating an unforgettable client experience
● How Kirby uses Instagram to grow her business and attract her ideal clients
● As well as finding the balance between family life and running a business
And so much more!
IN THIS EPISODE:
[00:00] – Intro: Welcome and podcast growth updates
[01:15] – Meet Kirby Lago: From small salon to luxury empire
[02:35] – Salon design for a high-end experience
[05:00] – The importance of branding and client perception
[07:09] – The transition to a color-focused salon for profitability
[10:28] – Why cutting skills are declining and how trends shape business
[14:19] – Hair restoration and holistic hair health services
[18:23] – Building the right team and outsourcing wisely
[23:09] – Salon culture: Setting expectations and maintaining a positive team
[25:50] – Why client experience is everything (and how to elevate yours)
[27:57] – Marketing and personal branding: How Kirby became the face of her business
[31:45] – Instagram strategy: The three content pillars that drive engagement
[35:49] – Balancing personal life with business and social media presence
[38:41] – Closing thoughts: Key takeaways for salon owners
Want MORE to help you GROW?
📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/
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Until next time!
Antony
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