2026 Marketing Trends: Data Roll-Ups & Agency Consolidation Insights
Rassegna stampa tech & finance del 2026-03-09. 1 notizie dalle principali fonti.
Greenground.it News \\ Season 3
March 9, 20261m 1s
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In today's tech and finance press review, we dive into the latest insights from JP Morgan regarding the anticipated surge in marketing activities for 2026. Following a slowdown in 2025 due to the Omnicom-IPG merger, agencies are expected to prioritize connected TV, retail media, and influencer marketing. We explore how nearly two-thirds of agency deals from 2016-2025 have targeted digital and data assets, focusing on CRM, AI, and first-party data to counter the dominance of Google and Amazon. Notable acquisitions by Publicis and Havas, alongside private equity's interest in data-driven creative shops, indicate a significant shift in the marketing landscape. Discover the implications for brands and agencies as we analyze trends that will shape the future of marketing. Read more at: https://bestmediainfo.com/insights/speed-is-a-strategy-jp-morgan-on-how-agencies-must-compete-in-2026-11176560
Topics
marketing trendsdata roll-upsagency consolidationconnected TVretail mediainfluencer marketingdigital marketingprivate equitydata-driven marketingCRMAI in marketingfirst-party dataOmnicom-IPG mergerdigital agenciesperformance marketingtechfinancepress reviewdaily newsMartech and Data Roll-Ups