EP308. The woman who invented the modern beauty industry (and you've never heard her name)
Green Beauty Conversations by Formula Botanica
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Show Notes
The modern beauty industry didn't just happen – it was carefully designed. In this episode of Green Beauty Conversations, Formula Botanica CEO Lorraine Dallmeier tells the remarkable story of Helena Rubinstein, the woman who helped invent the beauty industry as we know it today, yet whose name most people no longer recognise. From lab coats and clinical imagery to the idea that beauty needs to look scientific to be trusted, this episode reveals how one brilliant marketer reshaped the way we buy, sell and think about beauty. Tune in now!
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