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EP227. Is the beauty industry all just fluff?
Episode 227

EP227. Is the beauty industry all just fluff?

Green Beauty Conversations by Formula Botanica

August 22, 202431m 22s

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Show Notes

In this episode of Green Beauty Conversations, Lorraine Dallmeier, CEO of Formula Botanica, welcomes Erika Geraerts, founder of Fluff Casual Cosmetics, to explore the concept of intentional beauty and its transformative potential within the beauty industry.

Erika Geraerts has redefined what it means to be a beauty brand with Fluff Casual Cosmetics. By focusing on minimal, refillable products and meaningful consumer engagement, Erika challenges the traditional norms of the beauty industry.

Join Lorraine and Erika as they discuss the challenges facing the beauty industry and how Fluff's countercultural approach aims to create a more mindful and ethical beauty landscape.

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