Bottled Myth
Two Parts Nostalgia, One Part Moonshine
Gravy · Southern Foodways Alliance
February 21, 201923m 40s
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Show Notes
Legal moonshine—funny as that sounds—has exploded in the South. Instead of on creek banks, it's now produced in gleaming distilleries. But it's the same old stuff: strong, unaged liquor. To sell it, the story is just as important as the hooch. Family-owned distilleries mine their histories to stand out in a market crowded by hillbilly nostalgia.
Irina Zhorov reported and produced this episode.
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