How to Position Your Pastured Poultry as a Premium Product, and the Economics and Challenges of Doing It with Paul Greive of Primal Pastures (GFL122)
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Show Notes
As you will hear from my guest today Paul Greive of Primal Pastures "One of the most important things about marketing is not convincing people your product is X, it's about finding people who actually want X." Therefore Primal Pasture's sole job as marketers is to try to find and sell to the believers. The customers who value their product for what it is and are willing to pay for it. Over time they have learned that "It's a really sustainable model when you can start focusing on the customer and then you can figure out what products meet their needs and what your skills are to make those products." It's a key distinction that they have made for their brand, Primal Pastures and one that they have stuck too. Branding and marketing are just one of the topics that Paul Greive of Primal Pastures and I talk about today.
Growing Your Farm Business Mastermind - March 22 & 23 at Primal Pastures - Learn More https://grassfedife.co