148: Scents, Memories, and Going Banshee with Beth Geddio
Good People, Cool Things · Joey Held
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Show Notes
During the pandemic, many people decided to start businesses. No time commuting and sitting in traffic? Sign me up for that extra time! Beth Geddio was among that group, though her company, State of Being, was born out of frustration.
Today, Beth is all-in on State of Being, which pairs scented candles with positive affirmations. There's a lot of chaos in the world, so having something soothing and restorative is quite lovely.
Beth shares what she's learned along her entrepreneurial journey, marketing strategies that did — and didn't — work, and the best compliment she's ever received.