Episode 24
Episode 24: How to – Determine your marketing strategy with Chris Edwards
May 31, 202316m 0s
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Show Notes
In our latest ‘How To’ series, Chris Edwards shares the three key steps to creating an effective marketing strategy. Chris is a serial entrepreneur and founder of the media publication Honeycombers, and Launchpad, a community movement designed to create better businesses.
In this conversation, we learnt...
- What we’ve covered so far and the episode’s focus on marketing strategy (01:30- 2:40)
- Creating a customer avatar (02:42 - 6:35)
- Understanding the buyer’s journey (06:37 - 10:38)
- Determining your strategy - which platforms will you use (10:40)
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