Episode 19
Episode 19: Susannah Jaffer on sustainable fashion, content and community
April 26, 202346m 36s
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Show Notes
Susannah Jaffer is the founder of ZERRIN, a sustainable fashion platform that helps curate emerging brands for the Asian market. In this episode, Chris talks to Susannah about her personal sustainability journey and the evolution of ZERRIN.
In this conversation, we learnt...
- How ZERRIN was founded (03:14 - 06:31)
- Susannah’s personal sustainability journey (06:38 - 14:55)
- Why getting branding support early on was important (14:57 - 17:09)
- Why folk are still buying from fast fashion brands like Shein despite growing awareness about the impact of fashion on the environment (18:12 - 23:24)
- How the different pillars of ZERRIN - the ecommerce platform, media page and studio evolved (24:31 - 29:21)
- The key challenges faced by Susannah (29:40 - 35:12)
- How she became a LinkedIn Top Voice (35:58- 38:44)
- ZERRIN current pop-up: Rethink, Refresh, Reset (44:29 - 46:53)
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