Episode 14
Episode 14: Tony K Tan on creating Smthgood, a conscious fashion lookbook and shopping platform
March 22, 202338m 38s
Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Tony K Tan is the founder of Smthgood, a platform revolutionising the sustainable fashion industry. His website and app provide not only a new home for conscious fashion brands in Asia, but is also a social and interactive lookbook to give stylists the spotlight they deserve.
In this episode, we learnt...
- What is SmthGood (04:21 – 07:52)
- Tony’s research journey to understand the audience of Smthgood (08:17 – 14:18)
- Their process of prioritising markets and steps including go-to market strategy and web vs app development(14:49 – 16:26/ 19:06 – 21:06)
- The decision to start bootstrapped and Tony’s expectations from future investors (16:41 – 18:22)
- What success looks like in their first year – it’s not what you would think! (21:45 – 23:28)
- The logistics and business challenges of onboarding new brands (24:33 – 29:29)
Connect with us!
- Follow Good Business Podcast on Instagram
- Email us at [email protected]
And don't forget to rate, review and share!