Episode 101
How The Sprite "Obey Your Thirst" Campaign Changed Advertising
Gold Rush · Cheapshot
February 7, 202325m 36sExplicit
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Show Notes
Before the Sprite "Obey Your Thirst" campaign, Hip-Hop in advertisements was perceived as "corny". In this episode of Gold Rush, Sean Kantrowitz talks to the people involved in the making of this legendary, game-changing campaign, as well as the artists featured in the spots, to discuss what made this such an important part of Hip-Hop history.
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Topics
Hip-Hopold school hip hopClassic Hip Hophip hop history90s Hip HopGolden Era Hip Hop