Ryan Roth: LaBuBu Grandma & TikTok’s Fav Nepo Baby
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Show Notes
In this episode of GlowJob, we sit down with Ryan Roth, Director of Media at Peter Thomas Roth, to unpack the inside scoop of a family-run legacy beauty brand and how his 102-year-old grandmother accidentally became one of TikTok’s biggest icons.
Ryan shares how Peter Thomas Roth landed in the very first Sephora, his real-talk thoughts on being a “nepo baby”, and that time Gossip Girl filmed an episode in his family home.
And yes—we get the full origin story of LaBuBu Grandma: how a $1,000 shopping trip in Japan ultimately turned Ryan’s 102-year-old grandmother into an internet sensation with tens of millions of views.
If you’re building a beauty brand, obsessed with TikTok culture, or curious how old-school skincare adapts to Gen Z… this episode is required listening.
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The only podcast to make you hotter AND smarter. GlowJob™ goes beyond the headlines to unpack the business and culture driving the world’s most influential industry… beauty. Hosted by best friends Julia Bellary and Sasa Li, GlowJob dishes on the conversations you actually want to hear — and the ones everyone else is too afraid to start. From celebrity drama to billion-dollar beauty deals, join us as we break down how skincare, makeup, and wellness collide with society, culture, and business.
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