Season 1 · Episode 8
The Real Deal: Why Authentic Storytelling Matters for Brands — with Paige Guzman
January 21, 202533m 0s
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Show Notes
In this episode, Paige shares her brand experience and insights with John Kiker, president of Medium Giant, including:
- The origin stories behind brands like Lagunitas and Mezzetta — and why authenticity matters
- How to appeal to consumers emotionally and deliver content that makes an impact
- Why brands birthed in boardrooms can be more challenging to build stories around
- The challenges of finding influencers who have a meaningful connection with the brand
- Where she sees a huge opportunity for unfulfilled stories in the market
- Her predictions for how storytelling will evolve over the next five years
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