Season 1 · Episode 5
From The Gap to Bay Club: Why It’s Important to “Keep it Real” – with Tracy Cioffi
November 19, 202433m 33s
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Show Notes
In this episode, Tracy sits down with John Kiker, president of Medium Giant, to discuss:
- How her time at The Gap, Sur la Table, and more shaped her perception of brand story — and its importance
- The specific qualities she looks for when she’s telling brand stories
- How she “keeps it real” at Bay Club
- ay Club’s unique approach to connecting with members of all ages — and what other brands can learn from it
- How she sees storytelling evolving — why she actually hopes it slows down
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