Season 1 · Episode 2
Elevating the Stories of Black Creators — with Justin Adu
October 7, 202432m 16s
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Show Notes
In this episode, Justin sits down with John Kiker, president of Medium Giant, to share:
- The impact of a people-first approach and how it can bring underrepresented stories to life
- Why having diverse voices across every storytelling platform is important
- The elements that make for an attention-grabbing, authentic brand story
- Why outside-the-box thinking and taking risks is worth it
- How agency collaboration — in and out of the office — is a game changer
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