Giant Robots Smashing Into Other Giant Robots

Victoria Guido hosts Dr. Ramon Lizardo, CEO of Tele911, to discuss his company's innovative approach to emergency room diversion. Dr. Lizardo shares his journey from being a physician frustrated with the inefficiencies in emergency care to leveraging technology for better healthcare delivery. Tele911 is a service that transforms how emergency responses are handled. Rather than transporting patients to hospitals for non-critical care, Tele911 facilitates on-site treatments through paramedics equipped with iPads, allowing doctors to provide remote consultations, streamlining emergency services, and reducing unnecessary hospital visits and costs. Dr. Lizardo's motivation for founding Tele911 was driven by personal experiences and the desire to improve emergency healthcare delivery. He recounts the challenges of pioneering in digital health, particularly the initial skepticism from investors and potential users about remote medical services. The COVID-19 pandemic became a turning point, accelerating acceptance and demand for Tele911's services, and Dr. Lizardo discusses the challenges of scaling the service, maintaining data privacy, and the importance of a values-driven approach to business. Tele911 Follow Tele911 on LinkedIn, X, Instagram, or YouTube. Follow Dr. Ramon Lizardo on LinkedIn. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. And with me today is Dr. Ramon Lizardo, CEO of Tele911, the leader in emergency room diversion. Dr. Lizardo, thank you for joining me. DR. LIZARDO: Hey, Victoria. Good to connect with you once again. How are you? VICTORIA: I'm good. It's raining in San Diego, so, unlike the song, it does happen sometimes in Southern California. DR. LIZARDO: [laughs] But I love San Diego, by the way. It's one of those places where I feel like you have literally the perfect weather and perfect access to food. I'm a fan of Mexican food. And you can literally get the best Mexican food from, like, all of the trucks in San Diego. I truly believe that. VICTORIA: That's true. The only better place to get Mexican food in San Diego is just to go to Mexico. You -- DR. LIZARDO: There you go [laughter]. VICTORIA: Yeah. I actually went to a startup event that was in Tijuana on a Tuesday night and just walked over the border and walked back, and it was great. DR. LIZARDO: That is awesome. VICTORIA: [laughs] DR. LIZARDO: You know, there's a lot of expats living there now. It's really interesting, in Baja, California. VICTORIA: Yeah, there's some back and forth there. And yeah, so just give me a little bit about your background and a little bit more about Tele911. DR. LIZARDO: I'm a physician by training, but I've been in tech for about 15 years now. Tele911 is basically the child of a parent that was really frustrated with their specialty. So, I signed up for emergency medicine, and I realized a lot of what was happening was primary care. That led me to pursue a career in consulting. I worked at one of the Big Fours, interned at McKinsey, worked at Deloitte. Then, I started or joined a series of other startups that were very successful. About three exits in, I said, hey, remember that idea that actually got me out? Being frustrated in ER because a lot of these patients didn't need to go to the hospital but were there. Well, this is how this comes about. Tele911 is basically the product of a lot of frustration, but a lot of innovation. And now we're pretty much reshaping history. In California, Texas, or Florida, when a patient calls 911 now, an ambulance shows up, but instead of being taken to the hospital, they're actually seen at home in something called treatment in place. We're the doctor on the iPad of the paramedic. VICTORIA: So, thank you. That's a great interest. So, you had this background in consulting, and you had this experience as a physician, and then you decided to solve this really big problem with the cost around emergency rooms. So, before we dive into more around Tele911 and what you're doing with it, I thought we could warm up a little bit by just telling me, what gets you up in the morning? DR. LIZARDO: [laughs] What gets me up in the morning? Well, I'm blessed because I have a two and a six-year-old. So [laughs], the truth is they're the ones that get me up. They usually wake up way before I do. So, if you come to this house about 5:15, 5:30, I feel like everyone's awake, and if you come to this house at 9:00 p.m., we're fast asleep. But what gets me up in the morning is that, above all, I'm a father and a husband. I also run the nation's largest ER diversion company, which operates 24/7, and emergencies happen throughout the night. So, depending on what's happening thro

Host Victoria Guido sits down with Steven Plappert, CEO of Forecastr, an online software designed to aid founders in financial modeling, which was born to help non-finance savvy founders understand and communicate their company's financial health. Despite the pandemic beginning right after Forecastr's launch in 2020, the company didn't pivot significantly thanks to extensive preparation and customer discovery before the launch. Steven delves into the operational and strategic aspects of Forecastr, highlighting the importance of balancing growth with financial sustainability, a consistent theme in their business strategy. Forecastr's significant development was integrating a strong human element into their software service, a move very well-received by their customers. Steven also outlines the company's key objectives, including cultivating a solid culture, achieving profitability, and exploring opportunities for exponential growth. Additionally, Steven discusses the importance of work-life balance, reflecting on his previous startup experience and emphasizing the necessity of balance for longevity and effectiveness in entrepreneurship. Victoria and Steven further explore how companies, including Forecastr and thoughtbot, incorporate these philosophies into their operations and culture. Forecastr Follow Forecastr on LinkedIn, X, Instagram, Facebook, YouTube, or TikTok. Follow Steven Plappert on LinkedIn. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: This is the Giant R¬obots Smashing Into Other Giant Robots podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. And with me today is Steven Plappert, CEO of Forecastr, an online software that helps founders who hate building financial models in Excel actually understand their numbers, predict runway, and get funded. Steven, thank you for joining us. STEVEN: Hey, yeah, Victoria, thanks for having me. I'm stoked to be here. What's up, guys? VICTORIA: Just to get us warmed up here a little bit, can you tell me what's going on in your world? STEVEN: Well, you know, what is going on in my world? I had a great year last year, very healthy. I have a loving fiancé, and I'm getting married this year, which is going to be super fun. And, obviously, running a business, which takes up more than its fair share of my life. But yeah, it's early Jan, so I've been kind of reflecting on my life, and I got a lot to be grateful for, Victoria, I really do. VICTORIA: That's wonderful. You know, I used to work with a VP of strategic growth who likened forming partnerships with companies as getting into a marriage and building that relationship and that level of trust and communication that you have, which I think is really interesting. STEVEN: Oh, for sure. Emily always, Emily is my fiancé, she always says that, you know, Forecastr is essentially my mistress, if you will, you know what I mean? Because, like, that's [laughs] where the rest of my time goes, isn't it? Between hanging out with her and working on the company, you know, so... VICTORIA: So, how long have you been in a relationship with your business around Forecastr? [laughs] STEVEN: Yeah, right? Yeah [laughs]. Four years with this one. So, you know, we started it actually January 1st of 2020, going into the pandemic, although we didn't know it at the time. And so, we just celebrated our four-year anniversary a few weeks ago. VICTORIA: Well, that's really exciting. So, I'm curious about when you started Forecastr, what was the essential problem that you were trying to solve that you had identified in the market? STEVEN: I'd say the main problem we were trying to solve is that, like, specifically founders, you know, startup founders, really struggle to get, like, a clear picture of their financial health or, like, just the financial aspect of their business. And then they also struggle to communicate that to investors because most founders aren't finance people. You know, like, most people that start a company they don't do it because they're excellent in even, like, business or finance or anything like that. They usually do it because, like, they've identified some problem; they've lived it; they've breathed it, you know what I mean? They're some kind of subject matter expert. They may be good at sales, or marketing, or product. But a lot of times, finance is, like, a weak part for them, you know, it's not something that they're strong in. And so, they really have a hard time, like, understanding the viability of the business and communicating the financial outcome of the company to investors and stuff like that. And my co-founder Logan and I live that because all we did all day was built financial models in Excel for startup founders working for a CFO shop called Venture First. So, that's what we really sa

Hosts Will Larry and Victoria Guido are joined by Wes Bos, a full-stack developer, course creator, and podcaster. Wes shares his web development journey, from blogging and creating a successful book on Sublime Text to developing his popular online courses and hosting the Syntax podcast. He talks about the spontaneous start of his teaching career, his approach to creating content that is both approachable and practical, and the importance of making web development accessible to all learners. Wes discusses the evolution of his career, detailing his experiences in teaching at Ladies Learning Code and HackerYou and how he transitioned into selling online courses. He emphasizes the significance of offering quality content in his free and paid courses, ensuring his teachings are relatable and helpful for real-world applications. Wes also delves into the technical aspects of managing his course platform, discussing the benefits of having complete control over his content and the challenges he faces, such as content theft and logistical issues in distributing his popular sticker packs. The conversation shifts to the role of AI in web development, where Wes highlights its impact on coding efficiency and the need for developers to adapt to AI integration in applications. He advises beginners in web development to be wary of over-relying on AI, emphasizing the importance of understanding the fundamentals of coding. The episode concludes with Wes offering advice for content creators in the tech space, stressing the importance of sharing knowledge and its positive impact on the community. He encourages listeners to stay passionate and continuously learn in the ever-evolving field of web development. Wes' Online Courses Sublime Text Power User Book Syntax Podcast Ladies Learning Code HackerYou (Now Juno College) Follow Wes Bos on LinkedIn or X. Visit his website: wesbos.com. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: WILL: This is the Giant Robots Smashing Into Other Giants Robots podcast, where we explore the design, development, and business of great products. I'm your host, Will Larry. VICTORIA: And I'm your other host, Victoria Guido. And with me today is Wes Bos, a Full-Stack Developer, Coursemaker, and Podcaster. Wes, thank you for joining us. WES: Thanks for having me; stoked to be here. VICTORIA: Can you tell me, you know, on top of all of these skills that you have, podcasting, you're making courses; you're also doing development full-time; I heard that you've also picked up a new hobby in making stickers and, like, designing merch for aligning with some of your marketing goals. WES: Yeah. All right. So, my name is Wes Bos. I'm a full-stack developer from Canada, and I do primarily two things: I make web development training courses, and I have a podcast called Syntax in which we release three episodes a week and talk about everything related to HTML, CSS, JavaScript, Node, just web development and things that surround it. WILL: I want to see how you started in those courses. I know a little bit about your story because I remember when I first started in development. I think it's gotten a little better, but I was the only junior at one of the first companies I started at. And I went through a bootcamp and then became a junior. And I was like, how do I develop? Like, how do I get better? And they were like, "Wes Bos, his course. WES: [laughs] WILL: Go to Wes Bos." [laughs] And so, I did that, and it helped me tremendously. But it's interesting. I just want to see how you started. I know some of your background with ladies who code, and I think HackerYou. So yeah, wherever you want to start, bring us into the beginning of Wes Bos. WES: So, I've been a web developer forever, a good chunk of my life. And back in, like, the blogging days, I was doing a lot of posting blog posts and whatnot. And I had a couple of the blog posts do super well. And back in the day, it was like, you get tons of traffic, and you try to, like, seize the moment. Like, oh, there's, like, 50, 000 people on my website right now. Like, how do I, like, take advantage of that? So, what I did was I threw up a quick, little...it was a blog post about Sublime Text, which was the hot, new editor at the time. And I threw up a little thing. I'm like, I'm writing a book about Sublime Text. And I threw up a little sign-up where people could pop their email in and hear a little bit more about it. And I got, like, 2,000 signups for that in a matter of a couple of days. And I thought like, oh, all right, well, now I got to make this thing, you know, like, I just [chuckles] I didn't have any plans to make it. I had kind of been going around in my head, but I decided to write the book. And then as part of the book, I gave a bunch of videos, and I realized I liked the video part a lot better. And it makes a lot of sense to show people what you are doing whe

If you missed the other episodes with thoughtbot Incubator Program partcipants and founders Mike Rosenthal and Chris Cerrito of Goodz, you can listen to the first episode and the second episode, and the third episode to catch up! Lindsey Christensen and Jordyn Bonds catch up with the co-founders of Goodz, Chris Cerrito and Mike Rosenthal, where they share insights from their journey during the Incubator program, including the usefulness of the application process in aligning their vision and the challenges and benefits of user interviews and the importance of not overreacting to single user feedback and finding a balance in responding to diverse opinions. They reveal the varied reactions of users to Goodz's product, highlighting the different market segments interested in it. As the Incubator program nears its end for Goodz, Chris and Mike reflect on their achievements and future plans. They've made significant progress, such as setting up an e-commerce site and conducting successful user interviews. The co-founders discuss their excitement about the potential of their product and the validation they received from users. Mike mentions the importance of focusing on B2B sales and the possibility of upcoming events like South by Southwest and Record Store Day. Transcript: LINDSEY: Thanks for being here. My name's Lindsey. I head up marketing at thoughtbot. If you haven't joined one of these before, we are checking in with two of the founders who are going through the thoughtbot Startup Incubator to learn how it's going, what's new, what challenges they're hitting, and what they're learning along the way. If you're not familiar with thoughtbot, we're a product design and development consultancy, and we hope your team and your product become a success. And one way we do that is through our startup incubator. So, today, we are joined by our co-founders, Mike Rosenthal and Chris Cerrito, Co-Founders of the startup Goodz. And we also have another special guest today, Danny Kim, from the thoughtbot side, Senior Product Manager at thoughtbot. So, I think, to start off, we'll head over to the new face, the new voice that we've got with us today. Danny, tell us a little bit about your role at thoughtbot and, specifically, the incubator. DANNY: Yeah, sure. First of all, thanks for having me on, and thanks for letting me join in on all the fun. I'm one of the product managers at thoughtbot. I typically work for the Lift-Off team. We usually work with companies that are looking to, like, go into market with their first version MVP. They might have a product that exists and that they're already kind of doing well with, and they kind of want to jump into a new segment. We'll typically work with companies like that to kind of get them kicked off the ground. But it's been really awesome being part of the incubator program. It's my first time in helping with the market validation side. Definitely also, like, learning a lot from this experience [laughs] for myself. Coming at it specifically from a PM perspective, there's, like, so much variation usually in product management across the industry, depending on, like, what stage of the product that you're working in. And so, I'm definitely feeling my fair share of impostor syndrome here. But it's been really fun to stretch my brand and, like, approach problems from, like, a completely different perspective and also using different tools. But, you know, working with Mike and Chris makes it so much easier because they really make it feel like you're part of their team, and so that definitely goes a long way. LINDSEY: It just goes to show everyone gets impostor syndrome sometimes [laughter], even senior product managers at thoughtbot [laughter]. Thanks for that intro. It's, you know, the thoughtbot team learns along the way, too, you know, especially if usually you're focused on a different stage of product development. Mike, it's been only three weeks or a very long three weeks since last we checked in with you, kind of forever in startup time. So, I think the last time, we were just getting to know you two. And you were walking us through the concept, this merging of the digital and physical world of music, and how we interact with music keepsakes or merchandise. How's my pitch? MIKE: Good. Great. You're killing it. [laughter] LINDSEY: And has anything major changed to that concept in the last three weeks? MIKE: No. I mean, I can't believe it's only been three weeks. It feels like it's been a long time since we last talked. It's been an intense three weeks, for sure. No, it's been going really well. I mean, we launched all sorts of stuff. I'm trying to think of anything that's sort of fundamentally changed in terms of the plan itself or kind of our, yeah, what we've been working on. And I think we've pretty much stayed the course to sort of

In this episode, host Victoria Guido talks with Jessica Wallace, the CEO of Flok22, an innovative app designed to enhance real-time social networking. Victoria delves into Jessica's unique journey from her roots as a hairdresser to becoming a tech entrepreneur. They explore how Jessica's personal experiences and challenges, including being a military wife and navigating life post-divorce with three children, fueled her drive to create Flok22. Jessica's desire to connect people in real-time, especially in the post-COVID era, led to the birth of this groundbreaking app. Victoria and Jessica discuss their mutual passion for music, revealing how their hobbies provide a creative outlet from the demanding world of startups. Jessica shares her aspirations to return to playing the drums, a skill inspired by her family's musical background, and her journey in learning the instrument during the pandemic. On technology and entrepreneurship, Jessica dives into the challenges and triumphs of developing and marketing Flok22. She reflects on the importance of networking, particularly in the startup community, and how her app addresses the inefficiencies and awkwardness often encountered at networking events. Victoria and Jessica discuss the evolution of Flok22, emphasizing its focus on enhancing in-person connections and its pivot towards a more event-centric approach, as well as the future of networking, the potential of Flok22, and their shared enthusiasm for making meaningful connections, both professionally and musically. Flok22 Follow Flok22 on Facebook, Linkedin, or Instagram. Follow Jessica Wallace on LinkedIn. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. And with me today is Jessica Wallace, CEO of Flok22, the app that helps you make friends and grow your network in real-time situations. Jessica, thank you for joining us. JESSICA: Thank you for having me. VICTORIA: Yeah. Well, just to get us started and warm up here, Jessica, is there any new skill or any skill you've come back to to practice more recently to kind of take your mind off of all the founder stuff that's happening? JESSICA: Yeah. It's been a busy past two months of events and things like that. So, I've kind of been taking a little bit of downtime. I am hoping to start practicing the drums. I play those, and I haven't been doing that in a while. They've been kind of staring me down, so... VICTORIA: So, were you a drummer before? Were you in a band, or? JESSICA: No, never was in a band. Actually, my dad and my uncle were drummers in a band. And as a kid, I would kind of pick up the drumsticks. And I remember my uncle kind of saying like, "Hey, is that Jessica down there?" Because I would sound like I was playing [laughs] something. Yeah, it took me a while to get into it. But during COVID, I picked it up and started practicing. VICTORIA: I love that. So, do you have a whole drum set at home, or do you have one of those, like, electric? JESSICA: I have both. I have the electric one, which I think I'm going to kind of get out and mess with. But I have an actual full drum set. It's like a TAMA light blue little set. VICTORIA: That's so fun. I like playing the drums, but I never made the leap to actually own my own drum set. So, whenever my friends have it, though, I can play, like, maybe one or two beats on [laughs] it. Nothing that impressive, but yeah, it's a lot of fun. JESSICA: Do you play any other instruments? VICTORIA: Yeah, I've always...I played piano when I was younger, and then clarinet and bass guitar through, like, middle school and high school. I did have a band in college. We played two shows, and they were both at my house, which was a lot of fun. JESSICA: [laughs] VICTORIA: I had kind of stopped playing music, and then when COVID happened, it was like, well [laughs], I guess I need to find another hobby again. So, I picked up piano again. And now I've been playing keyboard and trying to sing at the same time, which has been entertaining for everyone in my household, so...[laughs] JESSICA: Very cool. Too bad we didn't, like, catch up during COVID time. We could have started a band. VICTORIA: Yes. Yeah. I'm trying to think of a way to get more disciplined about practicing, actually, because that's...I know people who practice for, like, three hours a day every day. And I'm just like, how do you make yourself sit there for that long [laughs]? JESSICA: That's definitely been the challenge with me. And then, of course, being in a startup, and then, you know, that kind of got put on the backburner, but I hope to pick it up. VICTORIA: Yeah, right? So, we met at San Diego Startup Week, which was a fantastic event here in San Diego; a di

If you missed the other episodes with thoughtbot Incubator Program partcipant and founder Josh Herzig-Marks of Knect, you can listen to Josh's first episode, his second, an his third to catch up. Josh Herzig-Marx, founder of Knect, discusses the latest developments in his startup journey since his last appearance on the show. He emphasizes the program's value in helping founders like himself refine ideas and strategies. He particularly notes the program's effectiveness in addressing challenges unique to startups, such as managing professional networks and dealing with the rapid growth of online presence. The conversation also delves into AI's technical aspects and potential applications and the practicalities and ethical considerations of using it in professional networking. Josh and Jordyn explore various AI use cases, distinguishing between beneficial applications and those they deem undesirable. Transcript: LINDSEY: We are back for our Incubator update with Josh Herzig-Marx and his startup, Knect. I'm Lindsey Christensen. I do marketing things at thoughtbot. We are also joined by Jordyn Bonds, who runs our incubator and does product strategy for thoughtbot. And today, we're going to be catching up with Josh and learn what's new since last we checked in. But before we get to that, we have an exciting incubator update: our application window has just reopened. JORDYN: Yes. LINDSEY: You could be the next Josh. JORDYN: You could. JOSH: Don't be me. You should join the incubator. [laughter] JORDYN: Go to thoughtbot.com/incubator and apply. It's just that easy. The application doesn't take long, even though it's in Typeform, and we have gotten some feedback, including from Josh, that it's challenging to plan your application efforts because, as you all probably know, Typeform just gives you one question at a time. So, sorry, maybe we'll update that. But it won't take you very long. It's a pretty brief application. And we are looking for pre-product folks, so you don't have to have a lot. Don't worry about what you do or don't have. Just apply. LINDSEY: Pre-product founder trying to figure out, is this problem worth solving? Who is it for? Jordyn and the team can help you out. thoughtbot.com/incubator. JOSH: And me. LINDSEY: And Josh. JOSH: And if, for some reason, you want to ask somebody about the program who isn't directly affiliated with thoughtbot, you should reach out to me. I'd be happy to talk about my experience. LINDSEY: You should. JOSH: I'd be happy to tell you what I think would be some reasons to join and some reasons that it might not be a good fit for you. And I'd be happy to chat about any of those things. It'd be my pleasure, in fact. LINDSEY: That is a great offer. JORDYN: It is a great offer. You all should take Josh up on that offer. He is an excellent sounding board and mentor. And additionally, if you get into the incubator, you'll just be in a Slack channel with Josh for the rest of time, inside of thoughtbot's Slack. So, that's another [crosstalk 02:05] JOSH: Statistically, there's a good chance you already are. [laughter] JORDYN: You mean in a slack with you. That's true. Josh is in a lot of Slacks, not [crosstalk 02:14]. LINDSEY: Yeah. Once you go through the incubator, you're family for life. JORDYN: You're family. You're here. You're with us. You can't get rid of us. LINDSEY: And you're able to hit us up with the questions, talk to the other founders, so that's another great benefit of participating. All right, but topic of the hour, Josh, hey, how are you? How you doing? JOSH: Lindsey, I am floating right now. We had our end of incubator session last official meeting. And we reviewed how we started, what we hope to accomplish, what we actually did accomplish, and next steps, and it feels really awesome. LINDSEY: It does. That's so great to hear. And can you, at the top here, maybe remind folks who haven't listened before, you know, what was that beginning point that you came in the incubator or the problem that you were looking to solve? JOSH: So, I had this Josh problem, which is that I am overwhelmed by the number of places that I am online and by the rapid increase in my professional network, professional social network, I guess you could say, but in my professional network, you know, see that comment a few minutes ago about how we're probably already in multiple Slacks together, whoever you happen to be online. Plus, if you're on LinkedIn, we're probably at least secondary connections on LinkedIn. Like, there's an awful lot of people, and it's growing really, really fast. And as somebody with a whopping case of ADD, which just feels like making an excuse, as somebody in, like, this modern world, I was feeling overwhelmed, and I felt like I was dropping the ball. And my problem was somebody must have a solution to

In this episode of the "Giant Robots Smashing Into Other Giant Robots" podcast, host Victoria Guido delves into the intersection of technology, product development, and personal passions with her guests Henry Yin, Co-Founder and CTO of Merico, and Maxim Wheatley, the company's first employee and Community Leader. They are joined by Joe Ferris, CTO of thoughtbot, as a special guest co-host. The conversation begins with a casual exchange about rock climbing, revealing that both Henry and Victoria share this hobby, which provides a unique perspective on their professional roles in software development. Throughout the podcast, Henry and Maxim discuss the journey and evolution of Merico, a company specializing in data-driven tools for developers. They explore the early stages of Merico, highlighting the challenges and surprises encountered while seeking product-market fit and the strategic pivot from focusing on open-source funding allocation to developing a comprehensive engineering metric platform. This shift in focus led to the creation of Apache DevLake, an open-source project contributed to by Merico and later donated to the Apache Software Foundation, reflecting the company's commitment to transparency and community-driven development. The episode also touches on future challenges and opportunities in the field of software engineering, particularly the integration of AI and machine learning tools in the development process. Henry and Maxim emphasize the potential of AI to enhance developer productivity and the importance of data-driven insights in improving team collaboration and software delivery performance. Joe contributes to the discussion with his own experiences and perspectives, particularly on the importance of process over individual metrics in team management. Merico Follow Merico on GitHub, Linkedin, or X. Apache DevLake Follow Henry Yin on LinkedIn. Follow Maxim Wheatley on LinkedIn or X. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. And with me today is Henry Yin, Co-Founder and CTO of Merico, and Maxim Wheatley, the first employee and Community Leader of Merico, creating data-driven developer tools for forward-thinking devs. Thank you for joining us. HENRY: Thanks for having us. MAXIM: Glad to be here, Victoria. Thank you. VICTORIA: And we also have a special guest co-host today, the CTO of thoughtbot, Joe Ferris. JOE: Hello. VICTORIA: Okay. All right. So, I met Henry and Maxim at the 7CTOs Conference in San Diego back in November. And I understand that Henry, you are also an avid rock climber. HENRY: Yes. I know you were also in Vegas during Thanksgiving. And I sort of have [inaudible 00:49] of a tradition to go to Vegas every Thanksgiving to Red Rock National Park. Yeah, I'd love to know more about how was your trip to Vegas this Thanksgiving. VICTORIA: Yes. I got to go to Vegas as well. We had a bit of rain, actually. So, we try not to climb on sandstone after the rain and ended up doing some sport climbing on limestone around the Blue Diamond Valley area; a little bit light on climbing for me, actually, but still beautiful out there. I loved being in Red Rock Canyon outside of Las Vegas. And I do find that there's just a lot of developers and engineers who have an affinity for climbing. I'm not sure what exactly that connection is. But I know, Joe, you also have a little bit of climbing and mountaineering experience, right? JOE: Yeah. I used to climb a good deal. I actually went climbing for the first time in, like, three years this past weekend, and it was truly pathetic. But you have to [laughs] start somewhere. VICTORIA: That's right. And, Henry, how long have you been climbing for? HENRY: For about five years. I like to spend my time in nature when I'm not working: hiking, climbing, skiing, scuba diving, all of the good outdoor activities. VICTORIA: That's great. And I understand you were bouldering in Vegas, right? Did you go to Kraft Boulders? HENRY: Yeah, we went to Kraft also Red Spring. It was a surprise for me. I was able to upgrade my outdoor bouldering grade to B7 this year at Red Spring and Monkey Wrench. There was always some surprises for me. When I went to Red Rock National Park last year, I met Alex Honnold there who was shooting a documentary, and he was really, really friendly. So, really enjoying every Thanksgiving trip to Vegas. VICTORIA: That's awesome. Yeah, well, congratulations on B7. That's great. It's always good to get a new grade. And I'm kind of in the same boat with Joe, where I'm just constantly restarting my climbing career. So [laughs], I haven't had a chance to push a grade like that in a little while. But that sounds like a lot of fun. HENRY: Yeah, it's really hard t

If you missed the first and second episodes with thoughtbot Incubator Program partcipants and founders Mike Rosenthal and Chris Cerrito of Goodz, you can listen to the first episode and the second episode to catch up! Lindsey Christensen, head of marketing at thoughtbot is joined by Mike Rosenthal and Chris Cerrito, co-founders of the startup Goodz, and Danny Kim, Senior Product Manager at thoughtbot. Mike and Chris discuss the progress of Goodz, focusing on the recent intense weeks they've had. Goodz, a startup merging the digital and physical worlds of music, has stayed on course with its initial concept. Mike details their approach to Thanksgiving and the launch of their e-commerce experiment. He shares insights from recent user interviews, which have influenced their approach and understanding of their target audience. When the discussion turns to the challenges of launching and maintaining their e-commerce platform, Mike and Chris talk about learning from analytics, marketing strategies, and the importance of understanding consumer behavior. They discuss the challenges in balancing short-term and long-term goals, and the upcoming fundraising efforts. Transcript: LINDSEY: Thanks for being here. My name's Lindsey. I head up marketing at thoughtbot. If you haven't joined one of these before, we are checking in with two of the founders who are going through the thoughtbot Startup Incubator to learn how it's going, what's new, what challenges they're hitting, and what they're learning along the way. If you're not familiar with thoughtbot, we're a product design and development consultancy, and we hope your team and your product become a success. And one way we do that is through our startup incubator. So, today, we are joined by our co-founders, Mike Rosenthal and Chris Cerrito, Co-Founders of the startup Goodz. And we also have another special guest today, Danny Kim, from the thoughtbot side, Senior Product Manager at thoughtbot. So, I think, to start off, we'll head over to the new face, the new voice that we've got with us today. Danny, tell us a little bit about your role at thoughtbot and, specifically, the incubator. DANNY: Yeah, sure. First of all, thanks for having me on, and thanks for letting me join in on all the fun. I'm one of the product managers at thoughtbot. I typically work for the Lift-Off team. We usually work with companies that are looking to, like, go into market with their first version MVP. They might have a product that exists and that they're already kind of doing well with, and they kind of want to jump into a new segment. We'll typically work with companies like that to kind of get them kicked off the ground. But it's been really awesome being part of the incubator program. It's my first time in helping with the market validation side. Definitely also, like, learning a lot from this experience [laughs] for myself. Coming at it specifically from a PM perspective, there's, like, so much variation usually in product management across the industry, depending on, like, what stage of the product that you're working in. And so, I'm definitely feeling my fair share of impostor syndrome here. But it's been really fun to stretch my brand and, like, approach problems from, like, a completely different perspective and also using different tools. But, you know, working with Mike and Chris makes it so much easier because they really make it feel like you're part of their team, and so that definitely goes a long way. LINDSEY: It just goes to show everyone gets impostor syndrome sometimes [laughter], even senior product managers at thoughtbot [laughter]. Thanks for that intro. It's, you know, the thoughtbot team learns along the way, too, you know, especially if usually you're focused on a different stage of product development. Mike, it's been only three weeks or a very long three weeks since last we checked in with you, kind of forever in startup time. So, I think the last time, we were just getting to know you two. And you were walking us through the concept, this merging of the digital and physical world of music, and how we interact with music keepsakes or merchandise. How's my pitch? MIKE: Good. Great. You're killing it. [laughter] LINDSEY: And has anything major changed to that concept in the last three weeks? MIKE: No. I mean, I can't believe it's only been three weeks. It feels like it's been a long time since we last talked. It's been an intense three weeks, for sure. No, it's been going really well. I mean, we launched all sorts of stuff. I'm trying to think of anything that's sort of fundamentally changed in terms of the plan itself or kind of our, yeah, what we've been working on. And I think we've pretty much stayed the course to sort of get to where we are now. But it's been really intensive. I think also having sort of Thanksgiving in th

Wendy Lawson is the Founder and CEO of Exhale Lung Rehabilitation, a company offering online lung rehabilitation and remote therapeutic monitoring services. Wendy's extensive background in chronic disease epidemiology, respiratory therapy, and her role with the American Lung Association have been pivotal in her mission to address the gaps in lung rehabilitation accessibility. She discusses the challenges faced in making lung rehabilitation widely available, especially in rural areas, and the exacerbated need for such services during the COVID-19 pandemic. Exhale leverages technology to offer personalized rehabilitation programs, making them accessible to a wider audience regardless of their geographic location. This approach has significantly impacted the quality of life for individuals with lung diseases, especially in a time when remote services have become more crucial than ever. The conversation also touches upon the technical and business aspects of running Exhale where Wendy candidly shares the challenges and pivots in the early stages of the company, from developing proprietary algorithms to realizing the need for a scalable and efficient technological platform. This journey of continuous improvement and adaptation is a testament to her commitment to her mission. The episode concludes with a discussion on the future of lung rehabilitation, the potential changes in healthcare policies, and Wendy's unwavering commitment to improving the lives of those with lung diseases. Exhale Lung Rehabilitation Follow Exhale Lung Rehabilitation on Facebook, Instagram, or X. Follow Wendy Lawson on LinkedIn. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: This is the Giant Robots Smashing into Other Giant Robots podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. And with me today is Wendy Lawson, Founder and CEO of Exhale Lung Rehabilitation, which provides online lung rehabilitation and remote therapeutic monitoring services. Wendy, thank you for joining us. WENDY: Thank you so much for having me. VICTORIA: Wonderful. And we like to start the show with a little warm-up introduction about ourselves. Is there anything exciting happening in your life recently that you'd like to share with our audience? WENDY: You know, I think the biggest event that has happened for my husband and I and our son and daughter is the marriage of our daughter a couple of weekends ago. So, we're really coming down off of all of the events that surrounded that wedding, and we're so excited for them to start their new life. VICTORIA: That sounds like a big activity, lots of family life all happening at a time when you are also founder and CEO. So, within that time for your wedding, did you make time or have to learn any new skills for putting on these events? WENDY: You know, it was really interesting. I did have to do a couple of skills. First of all, planning a wedding is just madness. I knew that it was going to be a big task, but after really having hands on and doing it, it was a lot. It was really fun to learn some new things. And one of the new things that I learned is really flower arrangements. I did some flower arrangements for some of the tables in a couple of the events that surrounded the wedding. And so, that was really fun, new skill. I love to learn new things. That was enlightening and fun. And I'm glad I don't have to do that as a job. [laughter] VICTORIA: Yeah, so I'm curious, how did you approach learning this new skill? What was your method? WENDY: My entire life I've loved to learn new things. And I probably approach each of those the same way, and that is get a vision for what I want, or what I want to learn, or what I want it to look like, and then do some research, find people who have done it themselves. Ask advice. Of course, YouTube is fantastic now for things like DIY. So, I definitely went to YouTube and found some experts and watched what they did and tried to mimic it, and so, I'm not sure that I got it as well as they did. But it was certainly enlightening and a lot of fun to learn. VICTORIA: I appreciate that being a lifelong learner, being excited and loving to learn new things. How has that value of loving to learn new things and being a lifelong learner served you as founder and CEO at Exhale? WENDY: Being a lifelong learner is something that, I think, started early for me, not just in my career but in my life. I've loved to learn new things. Being a founder comes with lots of unexpected pivots and turns. And I think being open and available to learn new things really furthers your business as a founder and ensures that your business is placed in a position where if you need to pivot, you can learn something new, pivot in that direction, and move on. So, I think learning not just as a founder but in any profession that you do is really a key to success fo

Mac Reddin is the CEO of Commsor. He discusses Commsor's evolution from community-led growth software to a go-to-network model, emphasizing the importance of various overlapping networks in a company's ecosystem. He shares his journey from running a Minecraft-based company as a teenager to founding Commsor, which initially began as a newsletter and evolved into a community and then a product. Mac stresses the effectiveness of authentic community building and relationship-based growth over traditional sales and marketing strategies. He criticizes cold calling and email tactics, advocating for genuine interactions and relationship-building. Commsor’s approach, including personal onboarding of every user and fostering a company culture where employees are encouraged to express their individuality and interests, has shown success and satisfaction internally and in the market. Chad reflects on his experiences at thoughtbot, aligning with Reddin's perspective on community and user-centric approaches. He emphasizes trust and freedom within his team, allowing for authentic individual contributions to the company's growth and reputation. Together, they discuss the importance of personal connections in business and how modern sales tactics might need reevaluation in favor of more genuine, relationship-based approaches. Commsor Follow Commsor on LinkedIn or X. Follow Mac Reddin on LinkedIn, GitHub, or X. Visit his website at macredd.in. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: CHAD: This is the Giant Robots Smashing Into Other Giant Robots podcast, where we explore the design, development, and business of great products. I'm your host, Chad Pytel. And with me as co-host today is Sally Ladrach, Revenue Enablement Manager at thoughtbot, great company I've heard of. Sally, thank you for joining. SALLY: Yeah, thanks for having me on. CHAD: And also joining us today is Mac Reddin, Founder and CEO of Commsor, which builds tools to help individuals and companies of all sizes grow faster, more authentically, and more sustainably through the power of go-to-network. Mac, thanks for joining us. MAC: Thanks for having me. CHAD: Mac, can you tell us a little bit more about what Commsor is and how you sort of arrived at creating it? MAC: I struggle to do that every time someone asks me. It's always, like, a slightly different answer. So, we're about four years old now. But we kind of pivoted, soft pivoted, depending on how you want to look at it, into what we're doing now at the beginning of this year. So, we're kind of not that new and very new, depending on what perspective you look at. We were originally building what we called community-led growth software. So, we were helping companies measure their community as an intentional part of their go-to-market initiative. And there's a whole rabbit hole on why we changed, and how we changed, and how we ended up where we are now. But I think go-to-network is sort of an evolution of community-led from this realization that companies don't have a singular community. They might have a, you know, a forum, or a Slack, or a community manager, and there's, like, it's very easy to be like, that is their community. But in reality, there's influencers, investors, creators, advisors, personal brands, executives, champions, customers, community members, like, all these different overlapping networks, hence go-to-network, that actually make up this sort of ecosystem that enables a company to thrive. CHAD: Now, did you have a community, or, like, did it grow from something, or did you just have the idea? MAC: I started my first company when I was 17; built on top of Minecraft, and it was very community-centric, and I didn't really realize at the time. But I got lucky enough to sell that business. And, you know, after looking back at all the hats I've worn running a, you know, a tiny, bootstrapped company, I realized the community management part had been what I enjoyed the most and that the community part had been the kind of competitive advantage of that business. And that sent me down a path of thinking about community and business more intentionally after having kind of stumbled into it as a, I guess, late teenager. So, Commsor started...originally, I knew I wanted to build something in the community space. So, we actually started...it started as a newsletter, actually. It was a substack called Community Chat Weekly, which was just, like, an aggregation newsletter as I was, like, doing research into the more professional community world. And then it became a small Slack community, which then became the community club. And Commsor, as a product, was born out of building a community for community people and just diving headfirst into that world. SALLY: So much community, I love it [laughs]. MAC: Yeah. I try to say, like, a couple of different words, like world or something instead of commun

D'ontra Hughes is the Founder and CEO of Spare, which uses tech to solve cash management problems for unbanked small businesses and enterprises. D'ontra shares his entrepreneurship journey, driven by realizing the financial industry's impact on less privileged individuals. D'ontra highlights a significant issue in the banking sector where the poorest people are often charged the most in fees, perpetuating poverty. Spare addresses the high fees unbanked individuals face when accessing their money. D'ontra's entrepreneurial journey involved various challenges, including learning from customer feedback, understanding the importance of data-driven decisions, and navigating the competitive startup environment. The conversation also covers the impact of the COVID-19 pandemic on Spare, leading to a strategic shift and a focus on regions with high cash circulation. D'ontra emphasizes the importance of strategic planning, data analysis, and a systematic approach to business growth. He also discusses the personal aspects of being a CEO, stressing the importance of maintaining personal relationships and self-care. Spare Follow Spare on LinkedIn, Facebook, Instagram, or X. Follow D'ontra Hughes on LinkedIn or X. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. And with us today is D'ontra Hughes, Founder and CEO of Spare, which uses tech to solve cash management problems for the unbanked small businesses and enterprise. D'ontra, thank you for joining us. D'ONTRA: Well, thank you for having me. VICTORIA: Well, wonderful. So, we met at San Diego Startup Week a few weeks ago. So, I'm excited to have you on the podcast today. Why don't you tell me what was your experience of San Diego Startup Week? And how did you come to be one of the speakers on a panel there? D'ONTRA: Yeah, well, it's always a really nice thing to take part in, you know, kind of those innovative startup week events because you get to see a lot of what people are working on or what they're doing. So, we've been working very closely with the County of San Diego, especially with the city of Oceanside with our latest technology. And, you know, there came this opportunity where I could get on the stage and kind of tell people about our journey a little bit, I think because we're becoming a little bit more successful or something [laughs]; I don't know what to say. We're getting better at what we're doing, apparently, and so folks wanted to hear what I had to say. VICTORIA: I was able to catch your talk, and I thought what was really inspiring about it was that you came from the background of working in the financial industry and saw an opportunity to solve a problem that was common for other people and to be more fulfilled by the work you were doing. So, can you share a little bit about that? D'ONTRA: I came out of a background in finance, as you said. I used to work for JPMorgan. It feels like a long, long time ago. And that was my last corporate job until I became an entrepreneur. You know, one of the things that I learned at that time...and not that the bank was doing anything wrong, but in the nature of finance, it's a business, right? It's got customers. It's got clients. It's got shareholders. And the most important thing is it's designed to make money. There's always someone that loses, right? And sometimes you could say that that's the nature of business. But in this regard, it was a lot of people who lost that couldn't recover or wouldn't be able to recover from the financial waste that was left. You know, I went on my entrepreneurial journey wanting to learn how to build a business and, you know, try to solve problems for myself or for other people. And specifically for this endeavor with Spare, which we launched back in 2015, we looked at the subset of the population, roughly about 25% of the U.S. population, 90-something million households of folks that were basically spending about 7% of their own income every year just accessing their own money. And, like, that's wild, right? Because if I came to you and I said, "Hey, if you got 100 bucks in your pocket, in order to pull that money out of your pocket, you got to give me $7," you'd be furious. And so, the unfortunate thing is that this kind of tax on the poor was being facilitated by the ATM industry. At the time when we began the company, you had consumers out there going to an ATM roughly about seven times per month, withdrawing roughly about $60 per transaction. And the average fee at that time was $4.09. And today, the average fee is just about $4.80, something cents, depending on where you're at in the country. And so, it's unfo

If you missed the first and second episodes with thoughtbot Incubator Program partcipant and founder Josh Herzig-Marks of Knect, you can listen to Josh's first episode and his second to catch up. In the third interview with Josh, Lindsey Christensen, head of Marketing at thoughtbot, and Jordyn Bonds, head of the Incubator Program at thoughtbot, discuss the progress of Knect in the thoughtbot Incubator Program. Most of the conversation involves identifying and focusing on the right target audience. Initially, they considered startup enthusiasts, but after exploring other segments like journalists, they returned to startup enthusiasts with a more refined focus. Josh also talks about developing a prototype and its usefulness in getting feedback and refining the product concept. The technical feasibility of integrating various communication platforms into their solution is a significant focus. They examined different platforms like email, LinkedIn, WhatsApp, Telegram, and SMS to determine which integrations were essential for the minimum viable product. Looking forward, Josh outlines the next steps for the program, which include finalizing high-quality prototypes and making strategic decisions about the scale and funding of the project. Transcript: LINDSEY: Hi, everyone. JORDYN: Hi. LINDSEY: Thanks for tuning in and joining. We're going to be checking in on one of our incubator program participants today. If you haven't joined us before, thoughtbot runs a startup incubator, about an eight-week program for the early, early, early-stage company, idea, founder project to validate that business, find the market, and start thinking about how you build that thing. So my name is Lindsey Christensen. I head up Marketing here at thoughtbot. And today, I am joined by Jordyn Bonds, who heads up the incubator program at thoughtbot. And our guest of honor checking in once again, Josh Herzig-Marks, Founder of Knect, the company going through the program. Thanks for joining. JOSH: Super excited. I'm always excited. LINDSEY: How's it going? How is your founder sentiment this week? JOSH: This -- LINDSEY: Are you on a high? Are you on a low? JOSH: I don't think I'm on a typically high-high. I'm a pretty even-keeled, chill founder. I think it's appropriately enthusiastic but not excessively so, and definitely not at a low trough. LINDSEY: All right, even-keeled. We love to [crosstalk 01:19]. JOSH: Appropriately enthusiastic because we're doing really cool stuff. And this is a lot of fun. LINDSEY: Well, that's great. So, I mean, [inaudible 01:25] that you're working on and especially the last time I checked in with you in the really early stages, trying to find that target niche audience or invalidate, like, the problem with them. How is that going? How's that search for the people with the problem going? JOSH: Yeah. So just to, like, rewind the clock for the folks who maybe haven't seen every one of these, you know, there's a few things that I was trying to figure out to validate whether this problem that I saw was an opportunity for business. And, Jordyn, help me out if I forget some of these. So, number one, is this a Josh problem, or is this problem more broad? Question number two is, could we find an audience of people who are reachable, who share the problem, and who'd be willing to actually pay for this thing? And those little asterisks after pay, right? People pay for things with money but also with time or with reputation. Generally, we're thinking about money here, ultimately. But do they pay for this thing even in time? Would they be able to do that? And the reason we're looking for that kind of a more narrow audience is because you got to build for somebody in the very beginning. This isn't, like, we're limiting ourselves to a narrow audience forever, but we wanted a set of people who we could design this thing for, have prototypes, share it, and hopefully get some consistent feedback so we can build a thing which they would find useful and use that from there. That was two things. And the third thing: is this actually technically feasible? You know, the first time I was a founder, incidental to building our business, we built the world's fastest online transaction processing database that was processing, like, billions and billions of retail records in, like, the time it takes you to, like, click and drag and change the query that we're doing, which is really cool to say out loud, and it demoed really, really well. But that isn't actually a business. And what I wanted is part of validating if this idea, if this problem was an opportunity or something that wasn't a science experiment. And I'd love to talk a little bit more about what we've been doing over the past week, maybe a little later on in this. Because I think it's been a big week for the science experiment or not validation stage of this thing. So, two t

Kent C. Dodds, a JavaScript engineer and teacher known for Epic Web Dev and the Remix web framework, reflects on his journey in tech, including his tenure at PayPal and his transition to full-time teaching. Kent's passion for teaching is a constant theme throughout. He transitioned from corporate roles to full-time education, capitalizing on his ability to explain complex concepts in an accessible manner. This transition was marked by the creation of successful online courses like "Testing JavaScript and Epic React," which have significantly influenced the web development community. An interesting aspect of Kent's career is his involvement with Remix, including his decision to leave Shopify (which acquired Remix) to return to teaching, which led to the development of his latest project, Epic Web Dev, an extensive and innovative web development course. This interview provides a comprehensive view of Kent C. Dodds's life and career, showcasing his professional achievements in web development and teaching, his personal life as a family man, and his unique upbringing in a large family. Epic Web Remix Follow Kent C. Dodds on LinkedIn or X. Visit his website at kentcdodds.com. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: WILL: This is the Giant Robots Smashing Into Other Giant Robots podcast, where we explore the design, development, and business of great products. I'm your host, Will Larry. And with me today is Kent C. Dodds. Kent is a JavaScript engineer and teacher. He has recently released a massive workshop called epicweb.dev. And he is the father of four kids. Kent, thank you for joining me. KENT: Thank you so much for having me. It's an honor to be here. WILL: Yeah. And it's an honor for me to have you. I am a huge fan. I think you're the one that taught me how to write tests and the importance of it. So, I'm excited to talk to you and just pick your brain and learn more about you. KENT: Oh, thank you. WILL: Yeah. So, I just want to start off just: who is Kent? What do you like to do? Tell us about your family, your hobbies, and things like that. KENT: Yeah, sure. So, you mentioned I'm the father of four kids. That is true. We are actually expecting our fifth child any day now. So, we are really excited to have our growing family. And when I'm not developing software or material for people to learn how to develop software, I'm spending time with my family. I do have some other hobbies and things, but I try to share those with my family as much as I can. So, it's starting to snow around here in Utah. And so, the mountains are starting to get white, and I look forward to going up there with my family to go skiing and snowboarding this season. During the summertime, I spend a lot of time on my one-wheel just riding around town and bring my kids with me when I can to ride bikes and stuff, too. So, that's sort of the personal side of my life. And then, professionally, I have been in this industry developing for the web professionally for over a decade. Yeah, web development has just worked out super well for me. I kind of focused in on JavaScript primarily. And when I graduated with a master's degree in Information Systems at Brigham Young University, I started working in the industry. I bounced around to a couple of different companies, most of them you don't know, but you'd probably be familiar with PayPal. I was there for a couple of years and then decided to go full-time on teaching, which I had been doing as, like, a part-time thing, or, like, on the side all those years. And yeah, when teaching was able to sustain my family's needs, then I just switched full-time. So, that was a couple of years ago that I did that. I think like, 2018 is when I did that. I took a 10-month break to help Remix get off the ground, the Remix web framework. They got acquired by Shopify. And so, I went back to full-time teaching, not that I don't like Shopify, but I felt like my work was done, and I could go back to teaching. So, that's what I'm doing now, full-time teacher. WILL: Wow. Yes, I definitely have questions around that. KENT: [laughs] Okay. WILL: So many. But I want to start back...you were saying you have four kids. What are their ages? KENT: Yeah, my oldest is 11, youngest right now is 6, and then we'll have our fifth one. So, all four of the kids are pretty close in age. And then my wife and I thought we were done. And then last December, we kind of decided, you know what? I don't think we're done. I kind of think we want to do another. So, here we go. We've got a larger gap between my youngest and the next child than we have between my oldest and the youngest child. WILL: [chuckles] KENT: So, we're, like, starting a new family, or [laughs] something. WILL: Yeah [laughs]. I just want to congratulate you on your fifth child. That's amazing. KENT: Thank you. WILL: Yeah

If you missed the first episode with thoughtbot Incubator Program partcipants and founders Mike Rosenthal and Chris Cerrito of Goodz, you can go here first to catch up! Startup founders Mike Rosenthal and Chris Cerrito are participating in thoughtbot's eight-week incubator program. Mike, with a background in the music industry, and Chris, experienced in physical computing and exhibit development, are collaborating on a startup that creates physical objects linked to digital content, primarily in music. Their goal is to enhance the connection between tangible and digital experiences, starting with a product that resembles a mixtape, using NFC technology for easy access to digital playlists. This project is unique within the thoughtbot incubator as it's the first pure consumer product and involves both physical and digital elements. The team is engaged in user interviews and market validation, with the aim of launching a physical product with a digital backend. They are exploring various marketing strategies for the product and are in the process of building its technical backend. Transcript: LINDSEY: All right. I'm going to kick us off here. Thanks, everyone, for tuning in. We're doing our first update with two founders that are now going through the Startup incubator at thoughtbot. thoughtbot, if you're not familiar, product design and development consultancy. We'll help you on your product and make your team a success. One of the very fun ways we do that is through the startup thoughtbot incubator, which is an eight-week program. So, with us today, I myself am Lindsey Christensen, marketing for thoughtbot. We also have Jordyn Bonds, who is our Director of Product Strategy and runs the thoughtbot incubator. And then, as I mentioned, we've got two new founders who are going to tell us a little bit about themselves and what they're working on. Mike Rosenthal, let's kick off with you. Can you tell us a little bit about maybe your background and what brings you to present day? MIKE: Sure. First of, thanks for having us. It's been a lot of fun doing this over the last [inaudible 01:03]; it's only two weeks, two and a half weeks, something like that. It feels like a lot more. I come from a music industry background, so worked in sort of marketing and strategy for artists for a long time; worked with a band called OK Go back, sort of starting in 2009 or so. I did a lot of early kind of viral music video stuff. And we were sort of early to the idea of sort of leveraging fan engagement and revenue, honestly, kind of beyond sort of just selling their music and touring, so sort of exploring other ways that artists can make money and connect with their fans and was with those guys for five years. And then, I went on and worked at an artist management company in Brooklyn called Mick Management and ran the marketing department there, so doing similar type of work but for a roster of 2025 major label bands. And so, really got to see fan engagement on all different levels, from really large bands down to baby bands who were just getting started. And then, yeah, started my first startup in 2018, so doing sort of fan engagement work, and NFTs, and blockchain-type stuff working with bands, but then also sports and entertainment properties. Yeah, that kind of brings me here. So, always been sort of on the music side of things, which ties into a lot of what Chris and I are working on now, but more generally, sort of fan engagement and how to, you know, drive revenue and engagement for artists and deliver value for fans. LINDSEY: Very interesting. All right, Chris, going to head over to you. Chris Cerrito, can you tell us a bit about your background? And it sounds like yours and Mike's paths; this isn't the first time you've crossed. CHRIS: No. Mike and I have been working together since 2007, I believe. Yeah, that's a great place to start. I've always been kind of a maker and a tinkerer, always been interested in art materials, how things are put together. And that kind of culminated at grad school, where Mike and I met at NYU, where we both studied physical computing and human-computer interaction, making weird things that kind of changed the way that people interact and play with technology in their day-to-day lives. I think the first project he and I worked on together was a solar robotic band that we played with light in front of a bunch of people. It was very wonderful and confusing at the same time. After grad school, I was lucky enough to become a resident artist and then an exhibit developer at a museum in San Francisco called the Exploratorium, which is a museum of science, art, and human perception. I spent ten years there working on exhibits teaching people things ranging from, let's see, I built a dueling water fountain to teach visitors and users about the prisoner's dilemma. I built a photo booth that used computer vision to teach people about

Today's conversation revolves around the importance and challenges of goal setting within organizations. It highlights how identifying and articulating real problems can be transformative, turning abstract desires for growth into concrete plans for improvement. Host Victoria Guido and special guest Evan Hammer discuss the nuances of leadership and organizational self-awareness, emphasizing the need for honesty and a growth mindset when addressing weaknesses. They touch on Evan's role as an OKR Coach in fostering alignment, focus, and excitement around goals, particularly in small to mid-sized companies. Evan shares his enthusiasm for goal setting and believes his passion can inspire others. He points out the positive outcomes when employees engage with goals that address problems they care about. Victoria and Evan agree that success is not solely measured by hitting OKRs but also by engagement and alignment within the team. They discuss the ideal organizations for Evan's work, which include small to medium-sized companies seeking to improve focus and alignment, as well as start-up teams needing more straightforward goal statements and go-to-market strategies. Evan also recounts his experience as a Techstars mentor, noting that a common issue across companies is the lack of clear goals, and he emphasizes the power of focus as a lever for growth. Follow Evan Hammer on LinkedIn or X. Visit his website at evanhammer.com. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. And with me today is Evan Hammer, OKR and personal goals coach. Evan, thank you for joining us. EVAN: Thank you for having me. I'm excited to be here. VICTORIA: Wonderful. Me too. And I wanted to ask you first, before we dive into business, tell me a personal goal that you've achieved recently that you're most proud of. EVAN: I guess a couple of months ago, I did a 100-mile loop of Mount Rainier. So, it was a 10-day backpacking trip. My younger brother, I went with him, and it's the kind of thing he does more regularly. Yeah, it was something I was kind of excited to do but really unsure of, and worked super hard between the gear and the training and just, like, the mindset. But it was also just awesome being out in the woods for ten days. VICTORIA: I also love being out in the woods for long periods of time. I guess, like, how long did your brother plan this trip for? And how long were you involved before you decided to go? EVAN: You know, it was something he was planning to do since the spring. He won a lottery to be able to do it. And I was going back and forth for a few months. And I think it was just maybe in the end of June where I was like, okay, I'm doing this. I need to put together a gear list, figure out a training plan. I live in Fort Greene in Brooklyn. And it was a lot of, like, waking up early and going up and down the steps in Fort Greene Park, which is, like, you know, 6, 10 flights of steps, something like that outdoors -- VICTORIA: [laughs] EVAN: With a heavy backpack on for two to three hours, like on weekends. VICTORIA: Oooh. Wow. EVAN: Yeah, it was one of those things I was like, you know, you don't know when you do something like this how it's going to go until you're there doing it or how your body is going to respond. So, it was a little bit of, like, trying to train as much as possible but also being aware that I just have to deal with whatever will happen on the trip. VICTORIA: I love that, at first, it sounds sort of, like, fun. Like, "Oh, do you want to go on this trip with me?" And you're like, "Yeah, okay." And then you look at the training plan, and it's like, "We'll wake up at 6:00 a.m. every day and walk up and down ten flights of stairs [laughs] with a heavy backpack on," you know, like, "Oh okay, [laughs] a lot of prep work to have this trip." [laughs] EVAN: It's fun in that you're doing something amazing, and it's beautiful. And it was just one of the more beautiful places I've ever been. It was really interesting and meaningful to me to kind of be detached from everything that I normally do and just focus on being in the woods and hiking these mountains. But yeah, you don't know how it's going to go. So, it's like you're putting yourself in an extreme physical situation. I think that's anxiety-inducing, and it feels good and is healthy and protective to train for it. VICTORIA: I agree. Yeah, I mean, I totally relate to that. I'm a rock climber and hiker myself. And sometimes I spend all this time, you know, on gym memberships, climbing in the gym, running up and down hills. And then, I get all the way out to rock, and I'm about to start my climb, and I'

If you missed the first episode with thoughtbot Incubator Program partcipant and founder Josh Herzig-Marks of Knect, you can go here first to catch up. A key focus of Josh's second episode is the importance of user research and customer discovery. Josh stresses that talking to users is crucial, as it grounds the development process in reality. thoughtbot's Director of Product Strategy, Jordyn Bonds, adds that direct engagement with users builds empathy and understanding within the team, making it more effective. They also discuss the challenges of identifying a product's target audience and the importance of iterative customer feedback. Josh and Jordyn highlight the need for founders to be resilient and open to feedback, even when it's negative. Transcript: JOSH: We're live. DAWN: Welcome. Thanks, everyone, for joining. I'm Dawn. I am going to be emceeing today, facilitating, really just asking questions and letting these great people talk. Filling in for Lindsey, who is usually here. Thanks for being here. We're excited to talk to everyone and hear your comments and questions. You might be familiar with thoughtbot. We're a product design and development consultancy. And we like to help people make products or make products better. We are currently in our third incubator session. And today, we're talking to one of two founding teams. And in case you aren't familiar with the incubator, it's an eight-week program that we run with founders. We pair founders up with a product quad from thoughtbot. And we undergo market research, customer discovery, basically market and product validation exercises to help us hone in on a solution, a potential solution for the problem that we're trying to solve, and build a product plan with the founder, basically set them off on a path for success, hopefully, and next steps. Do you want to kick us off, Jordyn? JORDYN: Yes. DAWN: Tell the people about yourself. JORDYN: I'm Jordyn. I'm the Director of Product Strategy on Dawn's team. Dawn is my boss. And I sort of run the incubator. I have also founded two startups and been the first head of product at two others, so four early-stage startups. JOSH: I'm Josh. I am the founder part of this who is working with the thoughtbot incubator. I founded a startup. I wasn't very good at it. I was very lucky at it. I was head of product at a whole series of other startups. And I enjoy that a lot. A few folks have asked me why I wanted to join the thoughtbot incubator if I've done this before. I'm, like, moderately techie for a non-technical person. And I coach other founders in doing the sorts of things that Jordyn and her team are coaching me on. So, I'm doing this thing for a few reasons. One is being a founder is really, really lonely. But the other one is that there's just a huge value in bringing together the diverse set of perspectives. And we're doing that with a company that's really good at getting complicated things out the door, having them be successful through a focus on who the end user is. It kind of felt like a no-brainer because I felt like—and we talked about this last week—I had the Josh problem that I wanted there to be a solution to. And trying to figure out, is there a larger opportunity that this represents? DAWN: Thanks. Well, you cued us up well for the topic, at least that we're going to start with today, which is user research or customer discovery. I think it probably goes by several names. That's another interesting topic we [laughs] could get into. But what is this user research that you're doing? Why is it important? What's it doing for this team at this stage? JOSH: One of the founders I work with asked me a couple of months ago, "Just remind me again, what are the things I have to do to build a product?" And I'm like, "It's actually really easy," right? My, like, standing on one foot advice is talk to users, mostly customers. Bring your engineers along when you can. And if you do those things, mostly everything will work out. But I think it's actually, like, there's some subtlety in all of those things, right? It's not that talking to users or customers is going to solve all of your problems. It's just that you're not going to make any progress in the absence of doing that, right? Because then you're just talking to yourself. And I don't know about everybody else here in this group or who might be listening, but it's really easy to get yourself all spun up inside of your head if you're only talking to yourself. Users are the ones who ground you, right? And ultimately, users are the ones who could turn to customers. So, why customers, right? As the people you really want to be talking to. Now, we don't have any customers yet, so we can't do that. But you know something about customers more than anybody else, and that's they'r

Host Victoria Guido and special guest Regina Nkenchor discuss the evolution and impact of Regina's work with the GNOME Project and OpenKids Africa. Regina explains how the GNOME Project is advancing its Global Inclusive Initiative, aiming to amplify diverse voices within the community and contribute to GNOME's development. She expresses enthusiasm for OpenKids Africa's efforts to incorporate technology education in rural communities, primarily through engaging early childhood teachers in understanding and teaching tech like virtual reality and robotics. Victoria probes into strategies for sparking children's interest in technology, with Regina advocating for a co-creative, experience-based approach that includes real-life applications and interactive participation. They also touch on the challenges of balancing professional and personal commitments. Regina shares her ongoing journey to find balance by prioritizing and delegating while still maintaining her nonprofit work and her role at the GNOME Project. They also talk about personal growth and community engagement. Regina advises newcomers to leverage open-source tools and be open to change while encouraging fair treatment within the open-source community. Victoria reflects on her experiences with Women Who Code, highlighting the importance of community involvement and networking for career advancement. Both emphasize the significance of creating safe, welcoming spaces in tech communities to foster inclusion and support, especially for women in tech. GNOME Follow GNOME on X, Facebook, LinkedIn, YouTube, or Mastodon. OpenKids Africa Follow OpenKids Africa on LinkedIn, X, YouTube, Facebook, or Instagram. Follow Regina Nkenchor on LinkedIn. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. And with me today is Regina, Board Vice President of the GNOME Foundation and Founder at OpenKids Africa. Regina, thank you for joining me. REGINA: Thank you so much for having me. It's such a great opportunity to be here today. VICTORIA: That's wonderful. So, what's going on in your world, anything fun or exciting happening? REGINA: You know, I actually work in Sweden. And this period is actually one of the...let me say the peak period, beginning of a new year, beginning of a new year for my job. So, there's so much around projects, projects, projects. So, I wouldn't say this is more like a fun period because, after the summer, it's a different time here when you're working in Europe. VICTORIA: Yes, working in Sweden must be so interesting. I'm wondering if you found any cultural differences that were really surprising about working there. REGINA: Oh yes. I think there are so many cultural differences, one of it is...I come from Nigeria, and we have more, like, a particular way...we don't have a schedule for having breakfast. So, we can have breakfast anytime we want to, and we don't feel any problem by it. So, I could decide to have my breakfast by 12:00 or by 1:00 and have my lunch by 4:00 p.m., you know, it just depends. But here, it's more like you have to have your breakfast early. And by 11:00, 12:00, 1:00, you should be having your lunch. I'm still trying to get used to that one anyway. And also, another cultural difference that I've seen here that is very, very obvious to me compared to where I'm coming from, and I think this is basically the work culture around here, so they have, like, a work culture of taking certain timeouts for vacations, which is not the same thing for me when I was working back in Nigeria. I mean, you could just pick your vacations anytime you want to have them. But here, it's more like you have to have them around the summer somehow so that you could basically have much fun and get the time required. So, I think these basic two things are things I've had to adjust to working here now for over two years, so yeah. VICTORIA: So, more rigid timeframes for lunch, and breakfast, and vacation [laughs]. REGINA: Yes, yes. And, you know, it's quite funny because even when my colleagues are like, "Let's go and have lunch," and I'm not ready. And they feel like, "Are you okay? Like, you should be having lunch." [laughs] So, it's really rigid timeframe here, I would say that. VICTORIA: I like that. You know, working in a remote world, it's so easy to just work through lunch or skip breakfast and just go straight to your computer and work. So, I kind of like it. They're looking out for you and making sure that you're taking your breaks. REGINA: Yes. Yes. And it's actually also making me self-conscious. Because, you know, working daytime as a software engineer, you don't know when to eat. You don't know

We released episode one of this podcast on June 11, 2012. Now, more than a decade later, we're celebrating the 500th episode of our show. In honor of this milestone, Victoria, Will, and Chad caught up with each of the past hosts of the show: Ben Orenstein, Chris Toomey, and Lindsey Christensen. We chatted about what they’re up to now, what they liked and learned from hosting the show, their time at thoughtbot, and more! Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. WILL: And I'm your other host, Will Larry. CHAD: And I'm your other host, Chad Pytel. We released episode one of this podcast on June 11, 2012. Now more than a decade later, were celebrating this: the 500th episode of our show. In honor of this milestone, Victoria, Will, and I caught up with each of the past hosts of the show: Ben Orenstein, Chris Toomey, and Lindsey Christensen. We chatted about what they’re up to now, what they liked and learned from hosting the show and their time at thoughtbot, and more. First up: Ben Orenstein. Ben was the very first host of the show back in 2012 when he was a developer at thoughtbot. He is now the co-founder and Head of Product at Tuple, a remote pair programming tool for designers and developers. Ben, it's great to talk to you again. It's been a while since you and I talked. How have you been? BEN: I've been decent, yeah. It's fun to be back to my roots a little bit. I told some folks that I work with that I was coming back to the pod for the 500th Episode, and they were stoked. So, it's kind of a treat to get to be on these airwaves again. CHAD: What have you been up to since you left this show and thoughtbot? BEN: Well, I started a company. So, I was at thoughtbot for a while; I think it was seven years. And I eventually sort of struck out to start my own thing–had a false start or two here and there. And then, I ended up starting a company called Tuple, and we still exist today, fortunately. Tuple is a tool for doing remote pair programming. We started off on macOS and then wrote a Linux client. And we're launching a Windows client now. But it's sort of, like, screen sharing with remote control for developers who are actually writing code and want to have great, low latency remote control and who care about screen share quality and that sort of thing. I started that about five years ago with two co-founders. Today, we are a team of 11, I think it is. And it's been going well. Our timing was really great, it turned out. We launched a little bit before COVID. So, remote work turned into a lot more of a thing, and we were already in the market. So, that helped us a ton. It was quite a wild ride there for a bit. But things have calmed down a little lately, but it's still fun. I'm, like, really enjoying being a co-founder of a software company. It was what I've always sort of wanted to do. And it turns out it actually is pretty fun and pretty great. Although there are, of course, the ups and downs of business ownership. It is never quite as calm or relaxing as being an employee somewhere else. CHAD: You started Tuple instigated by...full disclosure: thoughtbot's an early customer of Tuple. We're still a customer. We use it a lot. BEN: Woo-hoo. I appreciate that. Thank you. CHAD: If I remember right, you started and were sort of instigated to create Tuple because there was a prior product that then Slack bought, and then it started to degrade. And now, it no longer exists in the same way that it did before. BEN: Yeah. So, there was this tool called Screenhero, which I actually started using -- CHAD: [inaudible 02:14] BEN: Yeah, first at thoughtbot. Some other thoughtboter introduced me to it, and we would use it for pair programming. And I was like, oh, this is nice. And then yeah, Slack kind of acqui-hired it and more or less ended up shutting the product down. And so, there was this gap in the market. And I would ask my friends, I would ask thoughtboters and other developers, like, "What are you using now that Screenhero is gone?" And no one had a good answer. And so, after a while of this thing sort of staring me in the face, I was like, we have to try to solve this need. There's clearly a hole in the market. Yeah, so we were heavily inspired by them in the early days. Hopefully, we've charted our own path now. But they were definitely...the initial seed was, you know, let's do Screenhero but try to not get bought early or something. CHAD: [laughs] How did you or did you feel like you captured a lot of the Screenhero customers and reached them in those early days? BEN: I think so. The pitch for it was sort of shockingly easy because Screenhero had kind of blazed this trail. Like, I would often just be li

This episode introduces the second participants of the season's thoughtbot's Incubator Program, Mike Rosenthal and Chris Cerrito. Mike has a background in music industry marketing, and Chris is a maker and tinkerer with experience in exhibit development. They're developing a product combining physical objects with digital content, starting with music. Their concept involves creating physical items like wooden mixtapes with NFC chips linking to digital playlists. This blend of physical and digital aims to revive the tangible aspects of fan engagement in a digital era. Their project, named Goodz, is the first pure consumer product in the Incubator program, adding complexities like supply chain and manufacturing considerations. The team is conducting user interviews to validate market interest and refine their messaging. They aim to have a functioning physical product and a supporting digital backend by the end of the program. Challenges include defining the target market and understanding how to attract customers to a new product type. The thoughtbot team is excited about the project due to its fun nature and technical aspects, offering a fresh perspective compared to problem-focused startups. The conversation also explores the broader implications of bridging the digital and physical worlds in fan engagement, with the potential to collect valuable data for artists and create lasting, meaningful connections for fans. Follow Josh Herzig-Marx on LinkedIn or X. Visit his website at joshua.herzig-marx.com. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: LINDSEY: All right. I'm going to kick us off here. Thanks, everyone, for tuning in. We're doing our first update with two founders that are now going through the Startup incubator at thoughtbot. thoughtbot, if you're not familiar, product design and development consultancy. We'll help you on your product and make your team a success. One of the very fun ways we do that is through the startup thoughtbot incubator, which is an eight-week program. So, with us today, I myself am Lindsey Christensen, marketing for thoughtbot. We also have Jordyn Bonds, who is our Director of Product Strategy and runs the thoughtbot incubator. And then, as I mentioned, we've got two new founders who are going to tell us a little bit about themselves and what they're working on. Mike Rosenthal, let's kick off with you. Can you tell us a little bit about maybe your background and what brings you to present day? MIKE: Sure. First of, thanks for having us. It's been a lot of fun doing this over the last [inaudible 01:03]; it's only two weeks, two and a half weeks, something like that. It feels like a lot more. I come from a music industry background, so worked in sort of marketing and strategy for artists for a long time; worked with a band called OK Go back, sort of starting in 2009 or so. I did a lot of early kind of viral music video stuff. And we were sort of early to the idea of sort of leveraging fan engagement and revenue, honestly, kind of beyond sort of just selling their music and touring, so sort of exploring other ways that artists can make money and connect with their fans and was with those guys for five years. And then, I went on and worked at an artist management company in Brooklyn called Mick Management and ran the marketing department there, so doing similar type of work but for a roster of 2025 major label bands. And so, really got to see fan engagement on all different levels, from really large bands down to baby bands who were just getting started. And then, yeah, started my first startup in 2018, so doing sort of fan engagement work, and NFTs, and blockchain-type stuff working with bands, but then also sports and entertainment properties. Yeah, that kind of brings me here. So, always been sort of on the music side of things, which ties into a lot of what Chris and I are working on now, but more generally, sort of fan engagement and how to, you know, drive revenue and engagement for artists and deliver value for fans. LINDSEY: Very interesting. All right, Chris, going to head over to you. Chris Cerrito, can you tell us a bit about your background? And it sounds like yours and Mike's paths; this isn't the first time you've crossed. CHRIS: No. Mike and I have been working together since 2007, I believe. Yeah, that's a great place to start. I've always been kind of a maker and a tinkerer, always been interested in art materials, how things are put together. And that kind of culminated at grad school, where Mike and I met at NYU, where we both studied physical computing and human-computer interaction, making weird things that kind of changed the way that people interact and play with technology in their day-to-day lives. I think the first project he and I worked on together was a solar robotic band that we played with light in front of a bunch of people. It was very wonder

Jamon Holmgren is the founder of Infinite Red, a consultancy specializing in React Native. He discusses his journey and insights into technology and leadership and highlights how Infinite Red stands as a testament that businesses can be run ethically while still achieving success. The conversation shifts to leadership styles and the principle of "one-minute praise" from the book "One Minute Manager." Both Jamon and Will agree that acknowledging others' efforts openly can make a significant difference, enhancing leadership skills and building stronger relationships. Will points out how this simple principle has been a game-changer for him in various aspects of life, including his personal relationships. Towards the end, the focus turns to motivation and long-term strategy. Jamon is driven by his enthusiasm for learning and the thrill of tackling diverse challenges in his consultancy work. He also shares his philosophy of keeping the company "10 degrees above the horizon," emphasizing steady, sustainable growth rather than erratic leaps and bounds. Infinite Red Follow Infinite Red on LinkedIn, X, YouTube, GitHub, Facebook, or Instagram. Follow Jamon Holmgren on LinkedIn or X. Visit his website at jamon.dev. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: WILL: This is the Giant Robots Smashing Into Other Giant Robots podcast, where we explore the design, development, and business of great products. I'm your host, Will Larry. And with me today is Jamon Holmgren, Co-Founder and CTO of Infinite Red, a software consulting agency that specializes in React Native. Jamon, thank you for joining me. JAMON: Yeah. Thanks for having me. I really appreciate it. WILL: So, Jamon, what's going on in your life? How's everything going? JAMON: You know, things have been obviously very busy, like, I guess, pretty much everybody. You know, school has started. I have four kids, so that keeps me quite busy, going to various school events, going to volleyball, you know, bringing kids here and there, running the company. I have some side projects I'm doing. I am playing hockey. So, it just seems like every waking hour is filled with something. [laughter] WILL: I totally understand that. I have three kids of my own. So, they're a little bit younger than yours, so mine is 4, 3, and, like, 17 months, so... JAMON: Okay. Yeah, so you're just getting started. And you're doing all of the, like, physical labor associated with being a parent. WILL: Yes, yes, yes. So, I want to start there. Tell me a little bit about your kids. I know their ages are 10 to 18. JAMON: Yeah, so I have a boy, Cedric. He's actually a programmer as well. He's just starting his career. He is the oldest, and then we have three girls. We have a 15-year-old who's a sophomore in high school. And then we have a 12-year-old who's in middle school and a 10-year-old who is in fifth grade in elementary school. And it's a lot. My wife and I both came from very large families, so we're kind of used to it. And it's a lot of fun. A lot of challenges at this age, I mean, teenagers especially, you know, as they kind of all come into that same era, you know, it's more of a challenge. I guess the thing that I think about it is a lot of the skills that I learned as a young kid parent don't really translate super well to being a teenager parent. And I'm having to learn a lot of new skills. And I actually talked to a guy the other day. His kids are, I think, 32 and 28, or something like that. And he said, "Yeah, the learning never stops." [laughs] WILL: So, I'm going to ask you for the secret sauce because I'm still in the temper tantrums and those type of emotions and stuff. So, how is it different in the teenage years from the temper tantrums? JAMON: Well, I think that they can act like adults in a lot of cases, and you start thinking of them as adults, and you start developing a relationship there. But their brains are also not fully developed. And so, they will also do things that are very inexplicable, like, you'll just be like, why? Why would this be a thing? Like, I don't get it. Like, you act like an adult for half the time, and then the other half, you act like a kid. Navigating that, and the fact that they change all the time, and all the other challenges. And they're all different. Like, if we had only had one kid, you know, my boy was pretty easy. He was pretty straightforward. It would have been like, well, shoot, being a parent is pretty easy. Like, I don't know what everybody else is complaining about. Like, he never did tantrums. He was just a really quiet, you know, like, well-behaved kid and kind of went through life like that. But then, obviously, developing a relationship with him is more of the challenge because he's quieter, where with my girls, it's easier to develop the relationship, but

thoughtbot's Incubator Program is back for a third round! This episode introduces founder Josh Herzig-Marks of Knect, and he will be sharing his journey from freelance work to joining the program and what happens throughout! So far, he appreciates the deliberate communication practices required for practical remote work, despite remote work already being second nature to him, and he understands the importance of proactive and transparent communication in a team setting. One critical insight for Josh so far was the misconception surrounding the term "CRM" in personal relationship management. His moment involved mislabeling a survey, which led to confusion about the project's intent. As the Incubator Program progresses and continues to scale, Jordyn expresses excitement about involving more teams with different geographic focuses. The goal is to foster a collaborative environment within the thoughtbot Incubator Slack channel, encouraging past and present participants to share experiences and advice. We invite listeners who resonate with any of the challenges heard or have potential solutions to reach out! Our next Incubator episode will introduce our other Session 3 participants, Mike and Chris, founders of Goodz. Follow Josh Herzig-Marx on LinkedIn or X. Visit his website at joshua.herzig-marx.com. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: LINDSEY: My name is Lindsey Christensen, and I head up marketing for thoughtbot. For anyone listening or joining who isn't familiar with thoughtbot, we're a product design and development consultancy that helps you make great products and help make your team a success. One of the very cool ways we do that is with the thoughtbot Startup Incubator, which is a program that we launched this year and that Jordyn, who's with us today, has been heading up. What's up, Jordyn? And today, what we're going to be doing is catching up with one of the latest founders who's participating in the incubator and seeing what he's been up to since the kickoff over these last two weeks. JOSH: It's been two weeks. It's been two really fast weeks. LINDSEY: [laughs] Josh, could you give us a little introduction to yourself? JOSH: Sure. I'm Josh. Hi. I've been in tech product management for, like, 20-ish years, 15 or so of those were in head-of-product roles. And a bunch of those early on were my own startup, where I discovered I was a pretty mediocre founder but really liked this product leadership thing. I had a very lucky exit, which I leveraged into a series of first product manager, first head of product, first product leader roles at a series of early-stage companies across a ton of domains: B2B, B2C, FinTech, mobile, Revtech. And then, a little over a year ago, my partner and I got to do this thing we've been talking about for a while, which was we swapped who the primary parent was. We have two kids, two teens, 13 and 15, right now, so that's eighth grade and ninth grade. I wanted to take over primary parenting so that they could focus as much or as little on their career as they wanted to in the same way they had allowed me to do for the first 15-ish years of our kids being kids. And if I were a better person, I would have found some kind of job that allowed for work-life balance, but I'm not. I have a whopping case of ADD, which we'll probably come back to later on in this conversation. And the way that I knew I'd be able to actually fulfill my responsibility as a primary parent was by retiring from salaried work. So, I did that a little over a year ago, last summer. And kind of keep me busy and occupied in between 8:30 in the morning, you know, school drop off and 3:00 o'clock in the afternoon school pickup. And when I'm not doing shopping, and cooking, and lunches, and doctor's appointments, and dentist appointments, and orthodontist appointments, and play dates, and soccer practices, and basketball practices, and soccer games, and basketball games, and Bar and Bat Mitzvahs, and all the other things that we do, I built a very small niche coaching mentorship and advisory practice around founders, solo product managers, and first-time heads of product. And that's pretty much up until about two weeks ago what I had been doing with myself. LINDSEY: That's a great update. I especially liked all the practices that you have to go to. [crosstalk 02:54] JOSH: I do like practices. We went to a co-ed soccer game for my middle school kid. And it was the first time that the boys' team and the girls' team ever played together, and they got totally clobbered by this other team. And what I loved about it at the end was the kids weren't bummed. They were like, "That was really fun." And, you know, for a lot of these kids, they've been friends since kindergarten. So, this is, like, nine years of being friends and playing recess soccer toge

In this episode, the focus is on RubyConf, the upcoming conference dedicated to the Ruby programming language. They start by talking about the origin and evolution of RubyConf, highlighting its growth in attendance and its impact on the Ruby community. Chelsea details how the conference has adapted to the digital format due to the COVID-19 pandemic but points out the value of in-person connections. They are looking forward to the Community Day event, which will feature various activities to encourage community interaction and an acknowledgment of scholarships that would help more people attend. The event will offer various programming options, workshops, and talks to cater to newcomers and seasoned professionals. There will also be some level of hands-on learning through hacking activities. The conference aims to be inclusive, offering opportunities for mentorship and growth, regardless of one's career stage. Towards the end, the discussion shifts to Ruby Central, the organizing body behind RubyConf and RailsConf. Chelsea and Allison describe multiple avenues for community engagement, ranging from board membership to open-source contributions. They also encourage donations and corporate sponsorships. Don't miss your chance to register for RubyConf and engage with the fantastic Ruby community! RubyConf Follow RubyConf on LinkedIn, X, YouTube, or Mastodon. Learn Academy Follow Learn Academy on Facebook, X, LinkedIn, or Instagram. Follow Chelsea Kaufman on LinkedIn or X. Follow Allison McMillan on LinkedIn or X. Visit her website at daydreamsinruby.com. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. And with me today is Allison McMillan and Chelsea Kaufman, Board Directors, and RubyConf '23 Co-chairs. Thank you for joining me. ALLISON: Hi, thanks for having us. CHELSEA: Thanks for having us. VICTORIA: Yes, I'm glad that you were able to make time to come on the show today. I understand, Allison, that you've been having very full weeks with family over the last month. Do you want to tell us a little bit more about that? ALLISON: Yeah, it's...we have just ended what I call the gauntlet of Jewish holidays. But, basically, there are four Jewish holidays starting with Rosh Hashanah, which many folks know that's the Jewish New Year. But what a lot of folks don't know is that there are actually four holidays that are all in a row, each about a week apart. And you do different celebratory things for each of them. And so, it's been really amazing and fun, and lots of, like, sharing our home with others and meals and seeing lots of people. But it is also exhausting. And they basically all fell on weekends this year, which was nice from sort of a scheduling perspective but was exhausting in the fact that I basically have not had a weekend in over a month. So, it was wonderful and tiring. And I am, I guess, both happy and sad that they're over now. VICTORIA: Yeah, that does sound like a lot of quality family time, which has its pros and cons [laughs], right? So, after going through that, do you feel more rested? Or what do you feel like you need to do in order to recuperate and return to your normal energy levels after having every weekend full after that? ALLISON: Oh, that's a great question. I've been looking at my calendar to be like, I should take a day off. I should take a break. I'm working for myself and [inaudible 02:02] entrepreneur consultant. So, I do have the flexibility to do so, but it is hard to look at my calendar and be like, yes, I will take this day off because I deserve it. But, ideally, I would take a day or multiple days off. VICTORIA: Yes. And some of us are lucky enough to have a reason to travel for work purposes and to sneak in a little vacation and be productive [laughs] in our companies. So, I'm curious, Chelsea, if you can tell me a little bit about the option for people to come to San Diego in November and take a restful vacation by the beach and learn a little bit more about Ruby. CHELSEA: Yeah, so RubyConf will be in San Diego this year. As a native San-dieagan, I am a bit biased, but November is a beautiful time to be in San Diego. And we're going to be at the Town and Country, which feels a little bit like we're going to be in a, like, Palm Springs resort. They just went through a major renovation. And there's these really awesome, like, lounge areas with fire pits and just places for people to gather, which really kind of aligns itself with some of the stuff that we're planning because we're really trying to focus in on just connecting Rubyists together. So, to me, it feels like the perfect place because I think San Diego is, one, we're a little bit more low key, a little chill. And it's

Dawn Delatte, Vendela Colavecchio, and Jordyn Bonds interview Ashley Sheble, the Founder of AvidFirst, about her experiences and progress in thoughtbot's Incubator Program, which aims to help founders like Ashley turn an idea into a viable product. The discussion covers various aspects of the program, including the evolution of the product idea, insights gained from industry conferences, the importance of listening to customers, and the ongoing development of the go-to-market strategy. Everyone emphasizes the value of the Incubator Program in helping founders connect with their market and refine their strategy. Just catching up? Listen to Part I, Part 2, and Part 3 of the Mini Incubator Series! Follow Ashley Sheble on LinkedIn. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: DAWN: Hello, everyone. So, since we have a bigger crew here today, slightly bigger crew, we should just jump right in, right? If you're not familiar with thoughtbot, we're a design and development consultancy who create and build products from the very earliest stages. We are currently in our second incubator session. This is actually our final week. We're wrapping up this week our second program with Ashley at AvidFirst. And I'll let everybody go around and say hi and give a little intro. Today, we're going to be chatting about how the program has been going, any new recent activity, and things that we've learned and done, and, you know, what's going to happen here after the session ends. I'm Dawn. I am a Managing Director here at thoughtbot. And I will shoot it over to you, Ashley. ASHLEY: Thanks, Dawn. And my name is Ashley Sheble. I'm the CEO and Founder of AvidFirst. AvidFirst is really focused on helping people save and spend for college in a modern way. We're simplifying the process, modernizing the experience, and really, with the end goal of helping families avoid student debt. So, I've been working with the thoughtbot team for the past eight weeks, really refining our strategy, and we'll talk about this here in a minute. But pivoting a little bit on the strategy just based on what we learn from the market from talking to users, from talking to experts, from talking to people with just insight around what's needed in the space. And so I'm excited to share more about the past eight weeks. DAWN: Awesome. Thank you. Jordyn, do you want to hop in? JORDYN: Sure. I'm Jordyn Bonds. And I'm the Director of Product Strategy on the Ignite team. And I am a two-time former co-founder of tech startups, so whence I come to this work. Vendela, I'll let you go. VENDELA: I'm Vendela Colavecchio. I'm the Design Director on our team here running the incubators at thoughtbot. And yeah, should I talk about my role on the incubator [chuckles] more? I guess the incubator is sort of funny because, you know, as a designer, typically, my tasks fall under more of a traditional design category. But I think with the incubator, we're, like, all hands on deck, just trying to get lots of things done and help out in any way that we can. So, definitely some design things, but also just a bunch of participating in discussions and getting all sorts of tasks done. DAWN: I'm sure we'll dive more into that. As usual, though, we're going to let Ashley kick us off, kick our discussion off with a little bit of an update on what's been going on in these past two weeks since we last chatted and, you know, where we are now. ASHLEY: Yeah. So, the past couple of weeks have been pretty exciting. I went to an industry conference. It was a 529 and ABLE conference. So, 529s are tax-advantaged savings accounts specific for education expenses. ABLE accounts are tax-advantaged savings accounts, specifically for people who have a disability. And so, spent a week learning from experts in both spaces, hearing from all the different stakeholders, so state agencies, program distributors, you name it, every sort of stakeholder in the whole industry was there. And it was amazing to just be able to go in and learn and meet people and hear their perspectives around what's going well, what's not going well. It could not have been more well timed because I think had the conference been earlier, I might not have been ready to ask the right questions from the different stakeholders. And had the conference been later, well, we couldn't have used any of that insight and learning to continue working on refining or pivoting the project. So, it was a great experience. People were so collaborative, so helpful. I think it's interesting that my perspective going in was, oh, people aren't going to want to talk to me. They're not going to want to share their insight. But it was quite the opposite. People were really happy to talk about what they thought could be improved or what they thought seemed to be going well. But it's only from one persp

Dawn Delatte and Jordyn Bonds interview Ashley Sheble, the Founder of AvidFirst, about her experiences and progress in thoughtbot's Incubator Program, which aims to help founders like Ashley turn an idea into a viable product. In the third part of the Mini Incubator Series, they talk about user interviews, data analysis, and prototyping to validate ideas. They emphasize the importance of being open to user signals and adjusting their approach accordingly. They also discuss the upcoming weeks of the program and the goal of refining their story and business strategy. Just catching up? Listen to Part I and Part 2 of the Mini Incubator Series! Follow Ashley Sheble on LinkedIn. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: DAWN: Thanks, everybody, for joining. We're glad that you're here. If you've tuned in before, great, welcome back. You're probably familiar with thoughtbot; if you're not, we're a product design and development consultancy that helps make you, and your team, and your product successful. We are currently running the second session of our incubator program, which is an eight-week program that takes you through a lot of different activities and exercises to help you identify market and product opportunities, experiment with them, and ideally come up with a solution that you can move forward with. I'm Dawn. I'm a Managing Director here at thoughtbot. And I lead a team that works with very early-stage products, and founders, and companies. And I'll hand it over to Jordyn. JORDYN: I'm Jordyn Bonds, and I'm the Director of Product Strategy on Dawn's team. And I'm kind of the...I don't know what, founder in residence for the incubator trying to bring my experience as a former founder to bear for our participants, in this case, Ashley. ASHLEY: Okay, my name is Ashley Sheble. I'm the CEO and founder of AvidFirst and have been working with Jordyn and a great team in the second incubator session. So, removing all bias from the statement I'm about to say, but if anybody's thinking about applying to the next incubator, just do it. It's an amazing experience. You're going to learn so much. There are so many smart, helpful people who really care about building cool products that make a difference. And so, do it. DAWN: I love it. Thanks for the impromptu promo. JORDYN: Yeah, thank you [laughs]. It's good to hear. DAWN: Yeah, I'm excited. Cool. Well, Ashley, why don't you maybe kick us off with a little bit of a recap of these past two weeks? What have y'all been working on? ASHLEY: Yeah, so, just for a little background, in case anybody hasn't been following along, AvidFirst is a technology company aimed at simplifying college saving and spending. Our goal is really to make 529 accounts more usable broadly and then, more specifically, attractive to next-gen consumers. And for those who aren't familiar with 529 plans, that's okay because neither are about 70% of Americans. But essentially, they are college savings vehicles. They're investment accounts that allow people to contribute money. The money grows tax-free and then can be withdrawn tax-free when used for qualified education expenses. And over the past few years, the term qualified education expense has really expanded from beyond just tuition and fees to room and board on and off campus, computers, technology, supplies, apprenticeships, K through 12, like, the list is getting longer and longer. And so, our goal is just to really help simplify a really complex system and savings vehicle to make them more appealing and attractive to people. So, the past few weeks, specifically, we have been aggregating all the data from our user interviews. We've done a lot of user interviews with different stakeholders and have been taking the information and saying, okay, what do we do next? How do we validate the way we're thinking about solving this problem will actually solve the problem in the way that we think it will? And so, through lots of process mapping, brainstorming different pilot initiatives, and then now working through some of the nuances of the industry. The 529 industry, specifically, is a complex animal. I don't really know how else to explain it. It's very complex. And so, we are just navigating these complexities and looking for solutions that will truly simplify the complexity. JORDYN: I will just dig in a little bit to that analysis of the interviews that we've been conducting. That analysis kind of, like, stepped up a notch in the last week in a really fun way where we, the team, really kind of dug into the dynamics of each interview, sort of the things that we're most curious about, and have been asking and really, like, scored each interview. And then did sort of a cohort analysis, like, where are the trends with which personas? We had already had some intuitions, and we just

In this second conversation in this Mini Incubator Series, Dawn Delatte and Jordyn Bonds interview Ashley Sheble, the Founder of AvidFirst, about her experiences and progress in thoughtbot's Incubator Program, which aims to help founders like Ashley turn an idea into a viable product. The trio talks about Ashley's experiences and progress in the program. She emphasizes the significance of user research and interviews in shaping product strategy and understanding customer needs. She also highlights the need to narrow their focus to specific customer segments to build a product that resonates with a particular group. Additionally, they discuss the complexities of the FinTech industry and how regulatory considerations are an integral part of their product development process. As they gain more insights, they are transitioning into the prototyping and testing phase to validate their product concepts and messaging. Just catching up? Listen to Part I of the Mini Incubator Series. Follow Ashley Sheble on LinkedIn. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: DAWN: Hello, everyone. I'm Dawn Delatte. I am a Managing Director here at thoughtbot. And I'm filling in for Lindsey. And I'm super excited to be here and chat with Ashley and Jordyn about how the incubator is going so far. If you are tuning in, you're probably familiar with thoughtbot, but just in case you're not, we are a product design and development consultancy who works with people and products across the entire product lifecycle to make your team and product a success. We are currently running our second incubator session. If you're not familiar with it, we've got a ton of content from our first session that you can check out, or you can follow along in this one. But our incubator program is an eight-week program that we take a founder through to validate or invalidate their new product ideas through lots of market research, customer discovery, interviews, and such. And then, we come out with a product plan that helps set them on the right path forward. In the last update, we introduced our incubator founder, who's with us again today. In this session, we'll be talking with Ashley and Jordyn about digging deep into research and plenty of interviews and, you know, what they're learning and what the process is like so far. So, I'm excited to get started. How about y'all kick us off with some introductions? Jordyn? JORDYN: I'm Jordyn Bonds. I'm the Director of Product Strategy at thoughtbot on Dawn's team, the Ignite team at thoughtbot. I'm a two-time startup founder myself. I've worked with a couple of other early-stage startups, so all about the zero-to-one startup journey over here. ASHLEY: And I'm Ashley Sheble. I am the Founder of AvidFirst, and I am the second incubator founder. And working with Jordyn and team and thoughtbot to really accelerate the mission of our company, which is focused on simplifying college saving and spending. DAWN: Ashley, why don't you recap a little bit for us what's happened since the last time? ASHLEY: Yeah, I'd love to. So, the past three weeks have been really just getting into the weeds on user interviews, talking with different stakeholders as it relates to the problem we're looking to solve. And what we're finding are some key themes. And so, really trying to aggregate the data, focus in on those key themes, and find out where we can really pull at some of those strings to start creating some solutions that are meaningful and specific. One of the primary trends that we're seeing is just lack of awareness around some of the resources and tools available to people as it relates to saving for college; 529s, for example, are a really great tool. And most people, 70%, aren't aware of them. And so, if you've never heard of them, you're in great company. So, just really looking at high-level trends, getting more specific on even more granular trends, and trying to pull everything together and create a product that's meaningful. And again, it circles back to our overarching mission of simplifying college saving and spending. DAWN: Nice. Is there something that has come up either in the process or, you know, from interviews that has been your big sort of aha or eureka moment? ASHLEY: I feel like there's an aha moment pretty much every day. And sometimes the aha moments are like, oh my gosh, this is amazing. We're really on to something. And then, sometimes the aha moments are like, wow, we're really off course, and we have no idea what this means and what do we do with it. And so, it's kind of this up-and-down experience, like we talked about last time we chatted. But it is exciting at the same time because no matter what aha moment, all of it means something. And it helps us make forward progress in the right direction versus making forward progress and t

Lindsey Christensen is back as the Marketing Lead at thoughtbot! She's joined by guests Jordyn Bonds, the Director of Product Strategy at thoughtbot, and Ashley Sheble, a founder currently participating in thoughtbot's eight-week startup incubator, to discuss the multifaceted journey of entrepreneurship. thoughtbot's Incubator Program aims to help founders like Ashley turn an idea into a viable product. They're currently at the stage of validating assumptions about the problem space and target market. Jordyn introduces a new concept: a project roadmap visualization that includes an "emotions workstream." This is designed to help founders anticipate and navigate the emotional rollercoaster often associated with the early stages of startup development. Ashley finds the roadmap valuable, especially as it challenges her to examine her ideas from multiple perspectives. She appreciates the one-on-one support from the Incubator team, which complements her own expertise. She also speaks to the liberating aspect of acknowledging emotions in the startup journey, which is especially pertinent for female founders who often face additional challenges like lack of funding. Jordyn emphasizes the importance of early and continuous customer engagement for product validation and innovation. She encourages aspiring entrepreneurs to talk to potential customers as soon as possible to iterate and learn from these interactions. Jordan and Ashley stress that embracing the logical and emotional aspects of entrepreneurship leads to more effective and grounded decision-making. Follow Ashley Sheble on LinkedIn. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: LINDSEY: All right, we are live. So, thank you for joining us today. So, we've got a new founder that's going through thoughtbot's startup incubator. And we're going to be checking in with her as she goes through the program, learning what she learns, learning about the process. Quick reminder: thoughtbot is a development and design company. We help founders and existing companies create, launch, and improve amazing products and their teams. And one way we do that is through our startup incubator. The incubator is an eight-week program. And our second session just kicked off, which we're going to be talking about a whole lot today. So, I'm excited to introduce you to the founder that's going through that process, as well as our fearless leader of the incubator program, Jordyn, I myself, Lindsey Christensen. I'm the Marketing Lead here at thoughtbot. I'll be asking lots of questions. But if you also have questions, please enter them in the chat, and we'll get to those as well. Before we get to Ashley, I'm going to start off with Jordyn. For those who may not be familiar with you, can you tell us who you are and what you're doing? JORDYN: I am Jordyn Bonds. And I am the Director of Product Strategy on thoughtbot's, Ignite team, which is the team that is kind of experimenting with this incubator, shall we say. And I am a two-time startup founder myself. I've worked at other early-stage startups as initial head of product. Long ago, I spent ten years as a software engineer. So, that's my distant background. And I live in Boston. LINDSEY: Oh, we got our first comment. Someone says, "Thanks for sharing your experience." Thank you. Welcome. Love that. Keep the comments and questions coming. Okay. And now for our latest guest of honor. Ashley, can you introduce yourself to the audience? A little bit about you and maybe even about your journey to bring you here today. ASHLEY: Yeah, absolutely. So, hi, everybody. My name is Ashley Sheble. I'm currently based in Houston, Texas. I have about 15 years of experience in sales and operations roles. And I have two kids. I've got one who started third grade yesterday and one who started her senior year of high school yesterday, which is crazy. Time really flies by. But the reason why that's relevant for this conversation is because I have attended so many college tours over the past few years and started learning about just how expensive higher education has become. I had no idea that a public four-year in-state school could cost $100,000 plus for just four years. And then, you start looking at out-of-state and private schools, and that number doubles, which is crazy to me. So, after I got through that initial sticker shock, I was like, how is this possible? Like, now I understand why the student debt crisis is happening. And became really passionate about learning more about it and trying to figure out ways that I could help. Because obviously, the solutions and tools we have today to help people prepare for the education they or their children or family members need or want just aren't working. So, became really excited about that and working with thoughtbot as their second founder to explore this furth

Victoria is joined by guest co-host Joe Ferris, CTO at thoughtbot, and Seif Lotfy, the CTO and Co-Founder of Axiom. Seif discusses the journey, challenges, and strategies behind his data analytics and observability platform. Seif, who has a background in robotics and was a 2008 Sony AIBO robotic soccer world champion, shares that Axiom pivoted from being a Datadog competitor to focusing on logs and event data. The company even built its own logs database to provide a cost-effective solution for large-scale analytics. Seif is driven by his passion for his team and the invaluable feedback from the community, emphasizing that sales validate the effectiveness of a product. The conversation also delves into Axiom's shift in focus towards developers to address their need for better and more affordable observability tools. On the business front, Seif reveals the company's challenges in scaling across multiple domains without compromising its core offerings. He discusses the importance of internal values like moving with urgency and high velocity to guide the company's future. Furthermore, he touches on the challenges and strategies of open-sourcing projects and advises avoiding platforms like Reddit and Hacker News to maintain focus. Axiom Follow Axiom on LinkedIn, X, GitHub, or Discord. Follow Seif Lotfy on LinkedIn or X. Visit his website at seif.codes. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido, and with me today is Seif Lotfy, CTO and Co-Founder of Axiom, the best home for your event data. Seif, thank you for joining me. SEIF: Hey, everybody. Thanks for having me. This is awesome. I love the name of the podcast, given that I used to compete in robotics. VICTORIA: What? All right, we're going to have to talk about that. And I also want to introduce a guest co-host today. Since we're talking about cloud, and observability, and data, I invited Joe Ferris, thoughtbot CTO and Director of Development of our platform engineering team, Mission Control. Welcome, Joe. How are you? JOE: Good, thanks. Good to be back again. VICTORIA: Okay. I am excited to talk to you all about observability. But I need to go back to Seif's comment on competing with robots. Can you tell me a little bit more about what robots you've built in the past? SEIF: I didn't build robots; I used to program them. Remember the Sony AIBOs, where Sony made these dog robots? And we would make them compete. There was an international competition where we made them play soccer, and they had to be completely autonomous. They only communicate via Bluetooth or via wireless protocols. And you only have the camera as your sensor as well as...a chest sensor throws the ball near you, and then yeah, you make them play football against each other, four versus four with a goalkeeper and everything. Just look it up: RoboCup AIBO. Look it up on YouTube. And I...2008 world champion with the German team. VICTORIA: That sounds incredible. What kind of crowds are you drawing out for a robot soccer match? Is that a lot of people involved with that? SEIF: You would be surprised how big the RoboCup competition is. It's ridiculous. VICTORIA: I want to go. I'm ready. I want to, like, I'll look it up and find out when the next one is. SEIF: No more Sony robots but other robots. Now, there's two-legged robots. So, they make them play as two-legged robots, much slower than four-legged robots, but works. VICTORIA: Wait. So, the robots you were playing soccer with had four legs they were running around on? SEIF: Yeah, they were dogs [laughter]. VICTORIA: That's awesome. SEIF: We all get the same robot. It's just a competition on software, right? On a software level. And some other competitions within the RoboCup actually use...you build your own robot and stuff like that. But this one was...it's called the Standard League, where we all have a robot, and we have to program it. JOE: And the standard robot was a dog. SEIF: Yeah, I think back then...we're talking...it's been a long time. I think it started in 2001 or something. I think the competition started in 2001 or 2002. And I compete from 2006 to 2008. Robots back then were just, you know, simple. VICTORIA: Robots today are way too complicated [laughs]. SEIF: Even AI is more complicated. VICTORIA: That's right. Yeah, everything has gotten a lot more complicated [laughs]. I'm so curious how you went from being a world-champion robot dog soccer player [laughs] programmer [laughs] to where you are today with Axiom. Can you tell me a little bit more about your journey? SEIF: The journey is interesting because it came from open source. I used to do open source on the side a lot–part of the GNOME Project. That's where I met Neil and the

Hosts Will Larry and Victoria Guido talk with Lonni Kieffer, Co-Founder and Chief Customer Officer at SmartCert. SmartCert's mission is to digitize and streamline the certificate transfer process in supply chains, mainly focusing on the aerospace industry. Lonni shares insights into the challenges of managing change within traditional industries, the importance of building a solid foundation of leadership and core values, and SmartCert's strategies for customer success and self-service. Lonni also shares the history of the company's growth and its focus on vendor accountability and internal processes to increase supply chain efficiency. SmartCert's platform offers features like document verification and digital signatures to facilitate accessible communication among teams. She discusses the role of their partner company, TechFabric, in building their MVP and how they've grown their internal team. She also highlights 2024 as a pivotal year for SmartCert, aiming for a global impact within the next five years. Regarding advice for aspiring entrepreneurs, Lonni emphasizes the importance of grit, flexibility, and a strong belief in one's mission. She also talks about the value of relationships in business growth and the critical role of sleep for effective functioning and decision-making. SmartCert TechFabric Follow SmartCert on LinkedIn or X. Follow Lonni Kieffer on LinkedIn. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: WILL: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Will Larry. VICTORIA: And I'm your other host, Victoria Guido. And with me today is Lonni Kieffer, Co-Founder and Chief Customer Officer at SmartCert, a universal cloud-based platform that simplifies every aspect of cert transfer. Lonni, thank you for joining me. LONNI: Thanks so much for having me. I love what you guys do. And I'm excited to contribute to the conversation. VICTORIA: Wonderful. Well, we like to warm up a little bit first before we dive into business topics. Anything exciting going on in your world, Will or Lonni? LONNI: I'll let Will start. WILL: It's funny because, with three small kids, I think we're finally starting to find our rhythm and our routine, so that's kind of exciting. I know it sounds boring, but when you have three small kids, routine, I feel like, is everything. We're starting to find that because a couple of weeks ago, my son had surgery. So, it threw all of our routines off and everything, and trying to help him get better and heal and everything. But now he's doing good. He's back running around, having fun. So yeah, getting back to that normal life it's exciting, and we're looking forward to it. LONNI: That makes so much sense. And I'm glad you mentioned kids because [laughs] I was also going to talk about my three kids and the fact that I am headed down to a family weekend tomorrow to join two-thirds of my daughters for a fun activity. It usually involves some fun meals, grocery shopping to fill [laughs] small college dorm refrigerators. But the challenge that I have then...Will, you have the young ones, and I have the older ones that are definitely going to keep me on my toes. I don't know that I can keep up with college life so much. So, usually, this is really fun but also really exhausting [laughs]. WILL: I promise you, they're looking forward to it, so don't underestimate what you're doing [laughs]. LONNI: [chuckles] Yes, for sure. VICTORIA: I'm going to feel bad with my update [laughs]. It's like, oh, I'm surfing. I think I was in a surf film yesterday on accident, which was pretty funny. And then I'm going to surf this afternoon and climb. Which you're talking about being on a routine and I just...I can't seem to get my routine of when I'm surfing or when I'm climbing figured out to the point where I just keep, like, exhausting myself trying to do both [laughs]. But that's what's going on in my world. But I am not quite on the kids and baby train yet. But it does sound fun. It sounds...it encompasses a lot. And then you get to just experience a different time of their life compared to what you're going through. WILL: Yeah, don't feel bad talking about something else, and fun. Like, today, I signed up for a kickball league in my area. So, I'm looking forward to it. So, I have those activities also. That's a must, I feel. LONNI: That's so true, any kind of outdoor time. Even just reading about all the statistics now about direct sunlight, I think it's so incredibly important to weave that into the day. So, Victoria, I give you mad props for having a full agenda of those [laughs] activities. VICTORIA: That's good. I'm glad to hear you're having some fun, too, Will and Lonni, getting out there,

We are thrilled to announce the third session of our new Incubator Program. If you have a business idea that involves a web or mobile app, we encourage you to apply to our eight-week program. We'll help you validate your market opportunity, experiment with messaging and product ideas, and move forward with confidence toward an MVP. Learn more and apply at tbot.io/incubator. We look forward to seeing your application in our inbox! Quincy Larson is the founder of freeCodeCamp.org, which helps people learn to code for free by creating thousands of videos, articles, and interactive coding lessons–all freely available to the public. Quincy shares his journey from transitioning from teaching into software development, how freeCodeCamp was born out of his desire to make educational systems more efficient through coding, and discusses the early challenges of bootstrapping the platform, and how it has now grown into a 501(c)(3) nonprofit organization. Quincy and hosts Victoria and Will, discuss the platform's technical architecture, especially their global server distribution and decision to rely on volunteer-led translation efforts rather than machines to ensure both the quality and human touch of their educational content. He also talks about the state of free and low-cost degree programs, the student loan crisis, and the ongoing debate between traditional computer science degrees and coding bootcamps. Free Code Campi Follow Free Code Camp on LinkedIn or X. Follow Quincy Larson on LinkedIn or X. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: WILL: This is the Giant Robot Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Will Larry. VICTORIA: And I'm your other host, Victoria Guido. And with me today is Quincy Larson, Host of the freeCodeCamp Podcast, Teacher, and Founder of freecodecamp.org, a community of people around the world who are learning to code together. Quincy, thank you for joining us. QUINCY: Yeah, thanks for having me, Will and Victoria. VICTORIA: Yeah, thank you for being here. So, I understand that you made a big shift personally for yourself from California to Texas. How has that been for your family and for, you know, as a founder who is running a nonprofit? QUINCY: Yeah, things are going great. It was a big move. We had some kids, and it was difficult to find, like, a good place to live in California that didn't cost, like, millions of dollars [laughter]. And so, at least in the San Francisco Bay Area, we were living in East Bay. I grew up here in Texas and Oklahoma. And I was like, well, maybe we could go back to the southwest, and so we did that. And we were able to come back and comfortably purchase a home here in Plano, Texas. We were able to find one that was, like, really close to a really good public school system. And so, every morning, I'm able to walk my kids to school. And I'd say that Texas has been a great change from California, where I lived for seven or eight years over there. And I love California. Texas has a lot of great things about it, too. It is a little bit hotter than California. It doesn't quite have California's Mediterranean climate, but it's been great here. I like it. And I would say if people are thinking about moving to Texas from California, there are definitely some really good spots of Texas that I think they'll feel really comfortable in. WILL: That's awesome, yeah. I'm originally from Louisiana. So, you're bringing back, like, memories of me growing up, always going to Texas and stuff. And I know exactly where Plano is, so that's amazing. How has it been with your kids? Because we were talking, and you said your kid recently started school. How's that been? QUINCY: Yeah, so my daughter started school a couple of years ago, and she just turned eight. And my son he's turning six this weekend. He just started kindergarten. We were having him take classes at the YMCA some pre-school. And he went from doing that for the first few hours of the day, and then we'd pick him up and bring him home and eat lunch with him and everything. And now he's got to go to school from, like, 7:00 a.m. to, like, 3:00 p.m. And he's been freaking out, like, "Why is school so long? Oh my goodness, I'm so tired all the time," [laughs]. So, he didn't realize that school would be as involved a process. He was all excited. But now he's complaining about, like, just the sheer length of school. But meanwhile, my wife and I we're just, like, celebrating because we actually have some time around the house where we can get work done without having kids running around causing chaos [laughs]. So yeah, I think he's adapting. He's making friends. We're doing playdates and stuff, and he's having fun. It's just a transition, you know. But it is nice because before

We are thrilled to announce the third session of our new Incubator Program. If you have a business idea that involves a web or mobile app, we encourage you to apply to our eight-week program. We'll help you validate your market opportunity, experiment with messaging and product ideas, and move forward with confidence toward an MVP. Learn more and apply at tbot.io/incubator. We look forward to seeing your application in our inbox! Peter Voss is the CEO and Chief Scientist of Aigo.ai, a groundbreaking alternative to conventional chatbots and generative models like ChatGPT. Aigo's chatbot is powered by Artificial General Intelligence (AGI), enabling it to think, learn, and reason much like a human being. It boasts short-term and long-term memory, setting it apart in terms of personalized service and context-awareness. Along with host Chad Pytel, Peter talks about how most chatbots and AI systems today are basic. They can answer questions but can't understand or remember the context. Aigo.ai is different because it's built to think and learn more like humans. It can adapt and get better the more you use it. He also highlights the challenges Aigo.ai faces in securing venture capital, given that its innovative approach doesn't align with current investment models heavily focused on generative or deep learning AI. Peter and Chad agree that while generative AI serves certain functions well, the quest for a system that can think, learn, and reason like a human demands a fundamentally different approach. Aigo.ai Follow Aigo.ai on LinkedIn or YouTube. Follow Peter Voss on LinkedIn. Visit his website: optimal.org/voss.html Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: CHAD: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Chad Pytel. And with me today is Peter Voss, CEO and Chief Scientist at Aigo.ai. Peter, thanks so much for joining me. PETER: Yes, thank you. CHAD: So, tell us a little bit about what Aigo.ai does. You've been working in AI for a long time. And it seems like Aigo is sort of the current culmination of a lot of your 15 years of work, so... PETER: Yes, exactly. So, the quick way to describe our current product is a chatbot with a brain, and the important part is the brain. That basically, for the last 15-plus years, I've been working on the core technology for what's called AGI, Artificial General Intelligence, a system that can think, learn, reason similar to the way humans do. Now, we're not yet at human level with this technology. But it's a lot smarter and a lot more usable than traditional chatbots that don't have a brain. CHAD: I want to dig into this idea a little bit. I think, like a lot of people, I've used just traditional chatbots, particularly like ChatGPT is the latest. I've built some things on top of it. What is the brain that makes it different? Especially if you've used one, what is using Aigo going to be different? PETER: Right. I can give a concrete example of one of our customers then I can talk about the technology. So, one of our big customers is the 1-800-Flowers group of companies, which is Harry & David Popcorn Factory and several others. And wanted to provide a hyper-personalized concierge service for their customers where, you know, the system learns who you buy gifts for, for what occasions, you know, what your relationship is to them, and to basically remember who you are and what you want for each of their 20 million customers. And they tried different technologies out there, you know, all the top brands and so on, and they just couldn't get it off the ground. And the reason is because they really don't learn. And we now have 89% self-service on the things that we've implemented, which is pretty much unheard of for complex conversations. So, why can we do that? The reason is that our system has deep understanding. So, we have deep pausing, deep understanding, but more importantly, that the system remembers. It has short-term memory. It has long-term memory. And it uses that as context. So, you know, when you call back a second time, it'll remember what your previous call was, you know, what your preferences are, and so on. And it can basically use that information, the short and long-term memory, and reason about it. And that is really a step forward. Now, until ChatGPT, which is really very different technology from chatbot technology, I mean, chatbot technology, you're assuming...the kind of thing we're talking about is really augmenting call center, you know, automatic call center calls. There, you need deep integration into the customers' back-end system. You obviously need to know what the latest product availability is, what the customers' outstanding orders are, you know, all sorts of things like, you know, delivery schedules. And we

We are thrilled to announce the third session of our new Incubator Program. If you have a business idea that involves a web or mobile app, we encourage you to apply to our eight-week program. We'll help you validate your market opportunity, experiment with messaging and product ideas, and move forward with confidence toward an MVP. Learn more and apply at tbot.io/incubator. We look forward to seeing your application in our inbox! __ Co-host Will Larry interviews Stephen Hanson, the Director of Mobile Development at thoughtbot. The two explore the complexities of mobile app development, focusing on the advantages and disadvantages of React Native and Flutter. Stephen, who initially started as a full-stack web developer specializing in Enterprise Java, discusses React Native's cost-effectiveness and the convenience of having a unified codebase for iOS and Android platforms. However, he notes that Flutter might be a more suitable choice for high-performance needs. Both hosts emphasize the nuances of the mobile ecosystem, covering topics like in-app purchases, push notifications, and the strict guidelines set by app stores like Apple's. They agree that a comprehensive understanding of these aspects is crucial for an entire development team, including designers and project managers. Additionally, Stephen shares that the driving force behind his career is the opportunity to create apps that enhance people's lives. Stephen wraps up the discussion by detailing thoughtbot's goals of improving mobile development practices within the company and the broader developer community. __ React Native Flutter Follow Stephen Hanson on LinkedIn. Visit his website: shanson.co. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: WILL: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Will Larry. And with me today is Stephen Hanson, Director of Mobile Development here at thoughtbot. Stephen, thank you for joining me. STEPHEN: Hi, Will. Thanks for having me. I'm excited to be here. WILL: Yeah. I'm excited to talk about mobile development. But before we get started, tell us a little bit about who Stephen Hanson is: your personal life. STEPHEN: You know this because we often talk about our families when we get together. But I have two young kids, two and four years old. When you say personal life to anybody who has young kids, that's what we're talking about. [laughter] WILL: Yes. STEPHEN: So, they're keeping me busy but in the best way. WILL: Yeah, definitely. And I totally understand that. So, I know we talk about this often, but you like to woodwork. You like to work with your hands like most of us in tech. Like, we think so much with our head and mental that we try to find something to do physically, and yours is woodworking. Tell me a little bit about that. STEPHEN: Yeah. I think it's exactly what you said. I think working on a computer all day, you know, many years ago, I was like, what's something I can do with my hands, right? Something a little more physical. So yeah, fine woodworking has been a hobby of mine for quite a few years. And we were even chatting the other day about, you know, I'm trying to take time during the day to sneak out to the garage for 15 minutes, you know, during my lunch break or whatever to just get that mental reset and just work on something. WILL: Yeah. I know that you built your office that you work out of. I've been wanting to ask you, one, how did you do it? Two, how did you have the confidence to do it [laughter] to make sure that it was going to...how can I say this? I would be afraid that would it still be standing [laughter] after a little bit? [laughs] STEPHEN: Yeah, to be honest, that was definitely a fear. Yeah, I built my office in 2020, you know, COVID hit. All of a sudden, I was working fully remote. And we had another kid on the way. You know, we didn't have space in the house. So, I was like, what am I going to do? [laughs] I was already doing woodworking, but I didn't have any construction or carpentry experience. So, yeah, I definitely had the confidence issue. And I think, you know, I was just like, I don't know, let's just give it a try. [laughter] That's really all I can say. I didn't have the skills yet. But I watched a lot of YouTube and read a lot of [laughs] forums or, you know, just found info wherever I could, so...[laughs] WILL: Yep. And it's still standing today, correct? [laughs] STEPHEN: Correct. Yeah. [laughs] No, I'm just sitting in, like, a pile of rubble right now. [laughter] WILL: That's awesome, yeah. It's kind of like development sometimes for me. Like, you just got to take that leap sometimes, so... STEPHEN: You do, right? It's like, you know, fake it till you make it. [laughter] WILL: Yep. That's awesome. Awesome. Awesom

Victoria and Will interview Rishi Malik, the Founder of Backstop.it and VP of Engineering at Varo Bank. They talk about Rishi's recent adventure at DEF CON, the renowned annual security conference that he's attended for six years, and describes how it has transformed from a mere learning experience into a thrilling competition for him and his team. The conference = their playground for tackling an array of security challenges and brain-teasing puzzles, with a primary focus on cloud security competitions. They talk about the significance of community in such events and how problem-solving through interaction adds value. Rishi shares his background, tracing his path from firmware development through various tech companies to his current roles in security and engineering management. The vital topic of security in the fintech and banking sector highlights the initial concerns people had when online banking emerged. Rishi navigates through the technical intricacies of security measures, liability protection, and the regulatory framework that safeguards online banking for consumers. He also highlights the evolving landscape, where technological advancements and convenience have bolstered consumer confidence in online banking. Rishi shares his unique approach to leadership and decision-making, and pearls of wisdom for budding engineers starting their careers. His advice revolves around nurturing curiosity and relentlessly seeking to understand the "why" behind systems and processes. __ Backstop.it Follow Backstop.it on X. Varo Bank Follow Varo Bank on Instagram, Facebook, X, YouTube, or LinkedIn. Follow Rishi Malik on LinkedIn. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. WILL: And I'm your other host, Will Larry. And with us today is Rishi Malik, Founder of Backstop.it and VP of Engineering at Varo Bank. Rishi, thank you for joining us. RISHI: Thanks for having me. I'm excited to be here. VICTORIA: Yes, Rishi. I'm so excited to talk with you today about your security background and get into your role at Varo and Backstop IT. But first, I wanted to hear a little bit more about your recent experience attending DEF CON. How was that? RISHI: It was awesome. I do have quite the background in security at this point. And one of the things I started doing early on, as I was getting up to speed and learning more about the security-specific side of things, was beginning to attend DEF CON itself. So, I've now gone six years straight. And it started out as just kind of experiencing the conference and security and meeting folks. But it's progressed to where I now bring a team of people where we go and we compete. We have a good time. But we do get to kind of bring the security side of things into the software engineering and engineering leadership stuff that we all do on a day-to-day basis. VICTORIA: Yeah. And what kind of puzzles do you solve with your team when you attend DEF CON? RISHI: There's definitely a lot of variety there, which I think is part of the fun. So, DEF CON frequently has electronic badges, you know, with random puzzles on there that you have to solve. Some of it are cryptographic. Some of them are kind of random cultural things. Sometimes there's music challenges based around it. Sometimes, it's social and interactive. And you have to go find the right type of badge or the right person behind it to unlock something. So, all of those, you know, typically exist and are a ton of fun. Primarily, in the last few years, we've been focusing more on the cloud CTF. So, in this case, it's our team competing against other teams and really focused on cloud security. So, it's, you know, figuring out vulnerabilities in, you know, specially designed puzzles around AWS and GCP, the application side of things as well, and competing to see how well you can do. Three years ago, the last couple of years, we've not won it, but we've been pretty competitive. And the great thing is the field is expanding as more and more people get into CTF themselves but, more importantly, into cloud infrastructure and cloud knowledge there. So, it's just great to see that expansion and see what people are into, what people are learning, and how challenging some of these things can be. VICTORIA: I love the idea of having a puzzle at a conference where you have to find a specific person to solve it. And yeah, I'm always interested in ways where we can have these events where you're getting together and building community and growing expertise in a field but in a way that makes it fun [laughs] and isn't just life-draining long, like, talks about random stuff. RISHI: [laughs] I think what you're touching on there is crucial. And you said t

Amy Spurling is the Founder and CEO of Compt, helping companies build and scale flexible perks, stipends that delight teams. She explains how Compt's approach to benefits aligns with an employee's life stages, and shares insights from data that revealed the vast diversity of vendors utilized by employees. Amy talks about fundraising for Compt, highlighting the gender investment gap and the difficulties faced by female founders. She also shares her personal experiences as a lesbian founder and emphasizes the importance of a diverse workforce. She outlines Compt's mission to provide equitable compensation and foster a broader perspective within companies, the economic miss of not investing in female-founded companies, and the complexities of transitioning into different roles within a startup. Amy's leadership values of balance and belonging are explored, and she shares insights about navigating hurdles like SOC 2 and GDPR compliance. Additionally, they talk about trends in the tech industry, such as AI's use in healthcare and the potential for bias in software, along with data privacy issues. __ Compt.io Follow Compt.io on LinkedIn, Instagram, Facebook, or Xr. Follow Amy Spurling on LinkedIn or X. Follow thoughtbot on Twitter or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. WILL: And I'm your other host, Will Larry. And with us today is Amy Spurling, Founder and CEO of Compt, helping companies build and scale flexible perks, stipends that delight teams. Amy, thank you for joining. AMY: Thanks so much for having me. VICTORIA: Amy, I saw in your LinkedIn background that you have a picture of someone hiking in what looks like a very remote area. So, just to start us off today, I wonder if you could tell us a little bit more about that. And what's your hobby there? AMY: Sure. I do spend a lot of time backpacking. That picture, I believe, was actually taken in Mongolia a couple of years ago. We spent ten days kind of hiking around in, I mean, everything is backcountry basically in Mongolia. So, spending a lot of time walking around, looking at mountains, is kind of my pastime. WILL: I have a question around backpacking itself. When you say backpacking, what does that mean? Does it mean you only have a backpack, and you're out in the mountains, and you're just enjoying life? AMY: It depends. So, in Mongolia, there were a couple of folks with camels, so carrying the heavy gear for us but still living in tents. My wife and I just did a backpacking trip in the Accursed Mountains in Albania, though, and everything was on our backpack. So, you're carrying a 35-pound pack. It has all your food, your water, your camping gear, and you just go. And you're just kind of living off the land kind of. I mean, you're taking food, so it's not like I'm foraging or hunting but living in the outback. WILL: Wow. What does that do for you just internally, just getting off the grid, enjoying nature? Because I know with tech and everything now, it's kind of hard to do that. But you've done that, I think you said, for ten days. Like, walk us through that experience a little bit. AMY: Some people use yoga, things like that, to go to a zen place, be calm, you know, help quiet their mind. For me, I need to do something active, and that's what I use this for. So getting off away from my phone, away from my laptop—those are not available to me when I'm in the mountains—and just focusing on being very present and listening to the birds, smelling the flowers. You know, pushing myself to where I'm, you know, exerting a lot of energy hiking and just kind of being is just...it's pretty fantastic. VICTORIA: And I'm curious, what brought you to decide to go to Albania to get to that experience? Because that's not a top destination for many people. But -- AMY: It is not. So, we travel a fair amount, and we backpack a fair amount. And the mountains there are honestly some of the most beautiful I've seen anywhere in the world. And so, we're always looking for, where can you get off the grid pretty quickly? Where can you be in the mountains pretty quickly in a way that still has a path so that you're not putting yourself in danger? Unless...I mean, we've done that too. But you want to make sure you have a guide, obviously, if you're going completely no path, no trail kind of camping, too. But it just looked really beautiful. We planned it actually for three years ago and had to cancel because it was May of 2020. And so, we've had this trip kind of on the books and planned for it for a while. VICTORIA: That's awesome. Yeah, I know of Albania because I had a friend who worked there for a few years. And she said the rock climbing there is amazing. An

Sean O'Connor is the Director of Engineering at Datadog. Datadog is the essential monitoring and security platform for cloud applications. Sean discusses his transition from an individual contributor to management and shares why he chose Datadog, emphasizing the appeal of high-scale problems and the real business nature of the company. They delve into the importance of performance management and observability and cover the cultural and technical challenges Sean faces in managing a diverse, geographically spread team, and discuss the transition at Datadog from a decentralized model to more centralized platforms, the corresponding changes in both technical strategies and people management, and what excites him about Datadog's future, including the integration of security offerings into developers' daily experiences, and the evolution of Kubernetes and internal build and release tooling. __ Datadog Follow Datadog on LinkedIn, Instagram, Youtube, or Twitter. Follow Sean O'Connor on LinkedIn or Twitter. Visit his website at seanoc.com. Follow thoughtbot on Twitter or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. WILL: And I'm your other host, Will Larry. And with us today is Sean O'Connor. He is the Director of Engineering at Datadog. Datadog is the essential monitoring and security platform for cloud applications. Sean, thank you for joining us. SEAN: Hi, thanks for having me on. VICTORIA: Yeah, I'm super excited to get to talking with you about everything cloud, and DevOps, and engineering. But why don't we first start with just a conversation about what's going on in your life? Is there any exciting personal moment coming up for you soon? SEAN: Yeah, my wife and I are expecting our first kiddo in the next few weeks, so getting us prepared for that as we can and trying to get as much sleep as we can. [laughs] WILL: Get as much sleep as you can now, so...[laughs] I have a question around that. When you first found out that you're going to be a dad, what was your feeling? Because I remember the feeling that I had; it was a mixed reaction of just everything. So, I just wanted to see what was your reaction whenever you found out that you're going to be a dad for the first time. SEAN: Yeah, I was pretty excited. My wife and I had been kind of trying for this for a little while. We're both kind of at the older end for new parents in our late 30s. So, yeah, excited but definitely, I don't know, maybe a certain amount of, I don't know about fear but, you know, maybe just concerned with change and how different life will be, but mostly excitement and happiness. [laughs] WILL: Yeah, I remember the excitement and happiness. But I also remember, like, wait, I don't know exactly what to do in this situation. And what about the situations that I have no idea about and things like that? So, I will tell you, kids are resilient. You're going to do great as a dad. [laughter] SEAN: Yep. Yeah, definitely; I think I feel much more comfortable about the idea of being a parent now than I may have been in my 20s. But yeah, definitely, the idea of being responsible for and raising a whole other human is intimidating. [laughs] VICTORIA: I think the fact that you're worried about it is a good sign [laughs], right? SEAN: I hope so. [laughs] VICTORIA: Like, you understand that it's difficult. You're going to be a great parent just by the fact that you understand it's difficult and there's a lot of work ahead. So, I think I'm really excited for you. And I'm glad we get to talk to you at this point because probably when the episode comes out, you'll be able to listen to it with your new baby in hand. So... WILL: Good. Excited for it. [laughs] VICTORIA: Yeah, love that. Well, great. Well, why don't you tell me a little bit more about your other background, your professional background? What brought you to the role you're into today? SEAN: Yeah. Well, like we mentioned in the beginning; currently, I'm a Director of Engineering at Datadog. I run our computing cloud team. It's responsible for all of our Kubernetes infrastructure, as well as kind of all the tooling for dealing with the cloud providers that we run on and as well as kind of [inaudible 02:54] crypto infrastructure. Within Datadog, I've always been in management roles though I've kind of bounced around. I've been here for about five and a half years. So, before this, I was running a data store infrastructure team. Before that, when I first came in, I was running the APM product team, kind of bounced around between product and infra. And that's kind of, I guess, been a lot of the story of much of my career is wearing lots of different hats and kind of bouncing aroun

Kendall Miller is the Co-Founder and COO of CTO Lunches, a network of engineering leaders to get trusted advice and connections. The first half of the conversation with host Victoria Guido and special guest host, Joe Ferris, CTO of thoughtbot revolves around the use, adoption, and growth of Kubernetes within the technology industry. The discussion explores Kubernetes' history, influence, and its comparison with other platforms like Heroku and WordPress, emphasizing its adaptability and potential. The second half focuses on more practical aspects of Kubernetes, including its adoption and scalability. It centers on the appropriateness of adopting Kubernetes for different projects and how it can future-proof infrastructure. The importance of translating technical language into business speak is emphasized to influence executives and others in the decision-making process and Kendall also discuss communication and empathy in tech, particularly the skill of framing questions and understanding others' emotional states. __ CTO Lunches Follow CTO Lunches on LinkedIn or Twitter. Follow Kendall Miller on LinkedIn. Follow thoughtbot on Twitter or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. And with me today is Kendall Miller, Co-Founder and COO of CTO Lunches, a network of engineering leaders to get trusted advice and connections. Kendall, thank you for joining me. KENDALL: Thanks for having me. I'm excited. VICTORIA: And today, we have a special guest host, Joe Ferris, CTO of thoughtbot. Joe, thank you for joining us. JOE: Hello there. Thank you for having me. KENDALL: Hi, Joe. Thanks for being here. It's exciting. VICTORIA: Yes. It's so exciting. I think this is going to be a great episode. So, Kendall, I met you at a San Diego CTO lunch recently, and I know that's not the only thing that you do. So, you're also an advisor, a board member, and CXO. So, maybe tell us a little bit more about your background. KENDALL: Gosh, my background is complicated. I've been involved in tech for a very long time. In college, I worked for a company that started Twitter about five years too soon, and then worked in the nonprofit space in China for ten years, then came back, got back involved in tech. Today, I'm usually the business guy. So, when technical founders start technical products and want help turning them into successful technical businesses, that's when they call me. So, I have the technical background. I have never been paid to write code, which is probably a good thing. But I can hang in the technical conversations for the most part, but I'm much more interested in the business side and the people leadership side of business. So that tends to be where I play. Every organization hires me to do something different. VICTORIA: Thank you for that. And I'm just curious about the CTO Lunches. Just tell me a little bit more about that. And what's the idea behind it that led you to co-found it? KENDALL: CTO Lunches has actually been around for about eight years. And I didn't start the initial incarnation of it. It was two people that got us started, and I was trying to hire one of them; one thing led to another. Actually, originally, they did not want me to join. I think, at the time, my title was COO at a company that I was working with. About six months later, I took over engineering as VP of engineering, and then they're like, you can join the group now. We're less strict about that [laughs] now. Although it is highly focused on senior engineering leaders, it's not exclusively CTOs. But the group's been in place for a very long time, just intended as a place to network, have conversation with people who are in that senior-most technical position at technical organization. So, the CTO role is a lonely role. CTOs get fired all the time. There's not a technical person at the company that doesn't think they can do the job better than them. So, the CTO is always getting feedback. You're doing this wrong. The trade-offs you're making are wrong. This isn't going where it should be going. We should automate that. Why haven't we automated that? We should switch to this other tool. I've used it before; it's 100 times better. Joe, let me know if I'm getting any of this wrong. But that's the experience that I've had. Having a place where people can get together and, you know, half the time just complain to each other, hey, this is hard, is really why the networking group exists. So, it's a listserv. And there are local lunches that started in Boulder, Colorado. It's gotten pretty global. About a year ago, a little over a year ago, I was talking with one of the people who'd gotten it started. I've been involved in t

Alaina Percival is the Co-Founder and CEO of Women Who Code, with a mission to empower diverse women to excel in technology careers. Alaina delves into the origin and mission of Women Who Code, highlighting its community building, free technical events, and collaboration with companies to promote diversity in hiring. Victoria adds her personal experience with the organization, emphasizing its positive impact on her career. They discuss the challenges faced while expanding Women Who Code, including the need for systems and processes to manage growth. Alaina recounts stories of discrimination faced by women in tech and stresses the need for continued support and encouragement. The conversation also touches on the financial benefits of diversity and the alignment of Valor Ventures with Women Who Code's values. This discussion offers a detailed look into the women in tech movement, the importance of community, and the drive to create a more equitable industry. It serves as a reflection on both the strides made in fostering diversity and the work still needed to create a truly inclusive technology field. __ Women Who Code Join the Women Who Code Slack! Women Who Code Podcast Follow Women Who Code on Facebook, LinkedIn, Instagram, GitHub, Twitter, or YouTube Follow Alaina Percival on LinkedIn or Twitter. Follow thoughtbot on Twitter or LinkedIn. Become a Sponsor of Giant Robots! Transcript: WILL: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Will Larry. VICTORIA: And I'm your other host, Victoria Guido. And with me today is Alaina Percival, Venture Partner at Valor Ventures and Co-Founder and CEO of Women Who Code, with a mission to empower diverse women to excel in technology careers. Alaina, thank you for joining us. ALAINA: Thank you so much for having me. I'm thrilled to be here. VICTORIA: I'm thrilled to have you as well. I reached out. As you know, I was previously a Director of Women Who Code D.C. and helped to organize our DevOps and cloud series when I lived there. And it really had a huge impact on my career. So, I'm just super psyched to talk to you today. What's going on in your world, Alaina? ALAINA: So, in addition to my full-time job of working with Women Who Code, I'm also a mom of two young children, and so they're currently three and five. And so, it's summer. We've got summer camp. Every week is a different program with different details and things that you have to read and stay up on. It's a lot of additional project management added on over the summer. I'm looking forward to getting back to the school year, where I can kind of focus on just one role. WILL: That's amazing. And I can totally relate because I have a four, a three, and a one-year-old. Yes, it's a different story when you have to, like you said, project manage around them. So, that's amazing that you're wearing so many hats, and you're doing that. Hats off to you. ALAINA: Same to you. [laughter] WILL: Victoria, what about you? What's going on in your world? VICTORIA: Well, it is summertime at the beach, so all the kids are out. [laughs] It's busy. But that means that you know, the weather is warming up. It's tempting to try to go surfing again, so we'll see if that ends up happening anytime soon. But no, I'm hanging out. I'm local. I'm kind of done traveling for a little bit, so not until I go out to Outer Banks to visit my baby niece and nephew in August. So that's where I'm at right now. I'm kind of hunkered in trying to survive without air conditioning here and get through the summer. [laughs] WILL: You don't have AC? VICTORIA: I do not. Yeah, there's a lot of houses around here just never were built with it. I have heat, but I have no air conditioning. ALAINA: Are you being hit with the heat wave that's happening? VICTORIA: Yes. But it's still very mild. We're spoiled here for sure on weather. WILL: [laughs] VICTORIA: It's like 77, and I'm like, ugh, it's so hot. [laughs] WILL: I'm in Florida, and it amazes me. So, I got up early, around 7:00 o'clock, to go out for a run, and it's, like, 87 degrees. And it feels like almost 100 at 7:00 a.m. And I'm like -- VICTORIA: Oof. WILL: How? [laughs] Like, the sun is barely out, and it's already reaching 100. So yeah. ALAINA: I feel you. I'm in Atlanta. Yesterday, I had an in-person meeting. Typically, we're entirely remote. So, I was wearing real pants [laughs], and it was a hard day. We're not quite as hot as Florida. We are in the low 90s. But yeah, this weather is for real. WILL: Yes. [laughter] VICTORIA: That is the...yeah, working in person again in a hot climate. [laughs] I forgot the challenges of that of, like, trying to navigate life while having to be fully clothed is difficult in that kind of w

Introducing thoughtbot's ongoing maintenance service. Need reliable support and maintenance for your software? Look no further. Our expert team handles upgrades, bug fixes, UI adjustments, and new feature development. And the best part? Our maintenance packages start at just 5k per month for companies of all sizes. From Ruby on Rails to Node, React, and, yes, even PHP, we've got you covered. Trust thoughtbot for top-notch support and optimized performance. To receive a custom quote, contact [email protected]. Marc Mar-Yohana is the CEO and Founder of OtisHealth, a personal health application and platform for patient-caregiver engagement, population health, and clinical research. The conversation revolves around the origin and working principles of OtisHealth, a healthcare app designed to consolidate health information. Marc was motivated to start the app following the tragic death of his eight-year-old daughter, Constance, from an undiagnosed brain tumor. Despite being under the care of multiple health providers, the fragmentation of her medical data meant they missed the signs of her condition. Marc has dedicated his life to developing better tools for families and caregivers to manage their loved one's health. He aimed to create a unified system where all health data could be gathered, enabling caregivers, patients, and medical providers to see the whole picture. OtisHealth allows patients to integrate data from different sources, including wearable devices, and capture information outside clinical settings. The initial outreach strategy of OtisHealth through consumer channels was slow to get traction. The company switched to recruiting through organizations with health interests, such as health insurers or "payers," leading to a significant increase in users. Although not everyone uses the app daily, it is a crucial health management tool for those with chronic illnesses or emergencies. The trustworthiness of OtisHealth is demonstrated through accreditation from the Electronic Healthcare Network Accreditation Commission, indicating that their practices meet or exceed federal regulatory requirements and industry guidelines. This, along with community outreach and educational content, helped build trust with users. Marc's diverse corporate background gave him the skill set to lead OtisHealth, emphasizing the importance of team development and collaboration with other organizations, even competitors, to move the mission forward. __ OtisHealth Follow OtisHealth on Facebook, LinkedIn, Instagram, or YouTube Follow Marc Mar-Yohana on LinkedIn. Follow thoughtbot on Twitter or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. And with me today is Marc Mar-Yohana, CEO and Founder of OtisHealth, a personal health application and a platform for patient-caregiver engagement, population health, and clinical research. Marc, thank you for joining me. MARC: Victoria, I'm honored to be here. Thank you so much for inviting me to join you on this podcast. VICTORIA: You're welcome. I'm excited to have you. So, why don't you just tell me a little bit about what's going on in your world right now? MARC: Well, OtisHealth is keeping me pretty busy. So, I live in Northern California. My team is mostly in California, a little bit in Illinois. And we're busy every day, both supporting our members and working with clients. And so, it's exciting times, especially on our advocacy front. We work with organizations across the country to advocate for patient access to their health records and also for individuals themselves to improve their access to quality healthcare wherever they reside in the United States. The advocacy, the work with our clients, and the work with our members keeps us super busy. Although I do still try to make time to hike in the beautiful scenery out here. I'm new to California. I'm originally from Illinois, so it's great to just be able to get out every once in a while for a hike in the area. VICTORIA: That's wonderful. Have you made it to any redwood forest out there? MARC: Yeah, Muir Woods, which is just north of us, north of the San Francisco Bay Area. Most of the time, we like to walk the coastline. So just north of Santa Cruz is a great state park known as Wilder State Ranch. And they have amazing views of the coastline, wonderful views of birds, as well as occasionally spotting whales, and dolphins, and sea otters along the coast. VICTORIA: That's so cool. I had a friend, actually, who just went up there and went kayaking with the otters, and I'm very jealous. [laughter] It sounds beautiful. MARC: Yeah, that can be fun. Otters are really cute creatures. And they can be aggressive too. There's a concern right now. There's one female

Introducing thoughtbot's ongoing maintenance service. Need reliable support and maintenance for your software? Look no further. Our expert team handles upgrades, bug fixes, UI adjustments, and new feature development. And the best part? Our maintenance packages start at just 5k per month for companies of all sizes. From Ruby on Rails to Node, React, and, yes, even PHP, we've got you covered. Trust thoughtbot for top-notch support and optimized performance. To receive a custom quote, contact [email protected]. __ Simon Ritchie, the founder and CEO of Blox, discusses his background and journey leading up to starting the company. He began his career in finance but discovered his passion for technology and finance systems. He worked at Anaplan, a successful finance planning and analysis software company, but saw the limitations of rigid systems when COVID-19 hit. He realized there was a need for a more flexible and accessible financial modeling and planning tool, especially for small businesses and charities. Blox aims to fill this gap by providing a powerful yet easy-to-use modeling, calculation, and planning engine that sits between spreadsheets and complex enterprise software. The company is about a year old, has raised venture funding, and launched a free tier of its product. They prioritize building a compelling product, iterating quickly, and engaging with users to understand their needs. Simon acknowledges that building the product has been enjoyable, leveraging his background in product management. However, sales, marketing, and customer traction have proven challenging. Nonetheless, he remains optimistic about Blox's progress and is committed to providing a valuable solution to help businesses make informed decisions and achieve their financial goals. Blox Follow Blox on Twitter, Facebook, LinkedIn, Instagram, or TikTok Follow Simon Ritchie on LinkedIn. Follow thoughtbot on Twitter or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. WILL: And I'm your other host, Will Larry. And with me today is Simon Ritchie, Founder and CEO of Blox, which provides pre-built planning models to help business leaders escape the tyranny of complex, clunky, and error-prone spreadsheets, giving you visibility into and confidence in the reality of your business. Simon, thank you for joining us. How are you doing today? SIMON: Hey, guys. Yeah, I'm very good today. VICTORIA: So, Simon, where are you joining us from today? SIMON: So, I'm joining from the UK. I live in a city called Brighton on the South Coast of the UK, where it's a lovely day today. It's nice and sunny. VICTORIA: Oh, that's where our thoughtbot summit has been the last two years, in Brighton, actually. SIMON: Fantastic. Yeah, it's a wonderful place. VICTORIA: And a great place to be in the summer right now, right? Do you get out in the water very often? SIMON: Yeah. Yeah, absolutely. Like many others, we have a paddle board. So, I go out with my family. I have four kids, so we go out and have fun at the beach. Brighton's got a stony beach. So we are, as Brightoners, we're very proud of the stones. You know, if you have sand, you get sand everywhere, stones are...it's much cleaner. [laughter] It does hurt your feet, though. There you go. [laughter] WILL: Yeah, that was the first time I've ever seen that, and I was like, that's very interesting. SIMON: Yeah. [laughs] WILL: I probably will like it because I don't like the sand getting everywhere, so... SIMON: Yeah, absolutely. WILL: So, yeah, I probably could trade that in. [laughs] SIMON: Yeah, yeah. You just have to wear shoes if you want to go run around. We're proud. We're proud of it. VICTORIA: I didn't think about that either. It makes a lot more sense. I don't really like the sand [laughter]. Rocks make more sense. But in California here, we're surfing, so having too many rocks on the beach would be a problem [laughs] for those of us who can't control ourselves. [laughter] SIMON: Yes. Yeah, Victoria, I thought you lived in Wales when I first looked at your profile -- VICTORIA: Oh, right. SIMON: On LinkedIn. And I thought, oh -- VICTORIA: That's...yeah. SIMON: A Welsh girl. That's -- VICTORIA: My family is actually Welsh on my mother's side. SIMON: Oh really? VICTORIA: Yeah. SIMON: Okay. VICTORIA: And Cardiff...California is named after Cardiff, Wales. SIMON: Okay, oh. VICTORIA: But yeah, so that's where it came from. So, I thought that was very cute, too. SIMON: [laughs] Very cool. VICTORIA: But, you know, Cardiff-by-the Sea is its own little beach town here. SIMON: It's not Wales. [laughs] VICTORIA: Not Wales. [laughs] Pretty different. But I do hear Wales is beautiful. SIMON: Oh, it is. Yeah, absolutely.

Introducing thoughtbot's ongoing maintenance service. Need reliable support and maintenance for your software? Look no further. Our expert team handles upgrades, bug fixes, UI adjustments, and new feature development. And the best part? Our maintenance packages start at just 5k per month for companies of all sizes. From Ruby on Rails to Node, React, and, yes, even PHP, we've got you covered. Trust thoughtbot for top-notch support and optimized performance. To receive a custom quote, contact [email protected]. __ Maggie Bachenberg, CEO, and Trisha Ballakur, CTO, are the co-founders of Pointz, a mobile mapping app that helps navigate bike and scooter riders through safe routes in cities. Victoria talks to Maggie and Trisha about their cycling backgrounds, how they met and became co-founders, and what they feel is the differentiator for their app versus what was/is already on the market for biking-related apps. Pointz Follow Pointz on Instagram, Facebook, LinkedIn, or TikTok Follow Maggie Bachenberg on LinkedIn. Follow Trisha Ballakur on LinkedIn. Follow thoughtbot on Twitter or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. With me today is Maggie Bachenberg, CEO and Co-Founder of Pointz, and Trisha Ballakur, CTO and Co-Founder of Pointz, a mobile mapping app that helps navigate bike and scooter riders through safe routes in cities. Just to get us started here, are you both cyclists? And if so, where do you do that at? What's your city? Where do you bike around? MAGGIE: Yeah, we both bike. So I live in Providence, Rhode Island, along with Trisha, and use my bike primarily as a transportation device. So I'm riding around from my house to work, to get groceries, to my friend's house, kind of all different types of purposes. TRISHA: Yeah, and I grew up biking but kind of stopped after age, like, six or seven. And it was only when I got to college at Brown, where I met Maggie, that I got back into it and felt more confident to get back on the bike. And that was completely actually because of Pointz. VICTORIA: Oh, that's nice. Yeah, speaking of confidence, I am not confident on a bicycle. I actually only learned after college. [laughs] And there's a video out there of my college friends helping me learn how to ride a bike. It's very cute. But still not my expertise. So I'm excited to learn more about it and learn about how Pointz could give you that confidence. So, whoever who'd like to start, why don't you tell me about what caused you to want to create Pointz? MAGGIE: Pointz was originally kind of my idea. And I got into biking in 2017 when I did a long-distance bike trip. I biked from Virginia to California. And it was my first time doing long-distance cycling, and I just kind of fell in love with it. But I realized that when I was riding, it was pretty scary to navigate cities in particular. And so, a lot of locals would redirect me onto different routes that were safer. And I was confused why this wasn't captured in a mapping app already. And so, that's kind of where the idea was seeded. But I didn't start working on it until I got to college and met Trisha. VICTORIA: Great. So you got to college, and you saw that there was a need to have easier access to biking and biking information in an area, right? MAGGIE: Yeah, exactly. VICTORIA: Very cool. What was that initial process like? It was just the two of you, and you started building stuff? How did you really get the traction going early on? MAGGIE: It started with doing some customer discovery interviews with local cyclists. And so we interviewed over 100 initially and just asked kind of what their biggest barrier was to start riding. And we kept hearing this recurring theme of people not feeling safe enough to go on different routes. And so we brainstormed a bunch of different ideas in a class that Trisha and I were in together. But we ended up landing on the one that we're working on today, which is, like, you know, the rating system, and then also putting the rating system of bike friendliness into a routing algorithm where people could actually find routes. VICTORIA: That's very cool. And was there anything that really surprised you in that customer discovery process? MAGGIE: Just maybe the consistency around people's fear and, like, I guess, being nervous on a bike because we were interviewing people of all types of backgrounds and experiences. And even people that were more experienced had this fear of getting hit by a car because of lack of infrastructure and that sort of thing. TRISHA: Doing customer discovery and chatting with so many different types of riders...and we call them riders, bike riders, rather than cyclists for the distinction that, you know, in the bike riding community, the

Introducing thoughtbot's ongoing maintenance service. Need reliable support and maintenance for your software? Look no further. Our expert team handles upgrades, bug fixes, UI adjustments, and new feature development. And the best part? Our maintenance packages start at just 5k per month for companies of all sizes. From Ruby on Rails to Node, React, and, yes, even PHP, we've got you covered. Trust thoughtbot for top-notch support and optimized performance. To receive a custom quote, contact [email protected]. -- Brittany Martin is an Engineering Manager at Shogun, where she manages a team of Ruby and React engineers and is the Co-host of The Ruby on Rails Podcast. Victoria and Will talk to Brittany about the multitude of stuff she's interested in, including Roller Derby, and gives the story of how she found herself co-hosting the show. She says knowing what your brand is and what listeners should expect from listening to you is super important, and she gives her opinion on what it means to be in the Ruby on Rails Community. Shogun The Ruby on Rails Podcast Follow Brittany Martin on LinkedIn or Twitter, or visit her website. Follow thoughtbot on Twitter or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. WILL: And I'm your other host, Will Larry. And with us today is Brittany Martin, an Engineering Manager at Shogun, where she manages a team of Ruby and React engineers. She is the Co-host of The Ruby on Rails Podcast, almost five years running. And she plays roller derby for Steel City Roller Derby under the pseudonym, catch this, Merge Conflict. She is based in Pittsburgh, Pennsylvania. Brittany, thank you for joining us. BRITTANY: I am so thrilled to be on here. I have been listening to Giant Robots for years. So it's an absolute honor to be on the show today. VICTORIA: Yes, thank you so much for joining us. And I met you at RailsConf this year. And, at the time, you had a boot on your foot. So, I have to ask you, are you healed? Are you recovered? Are you walking around again? BRITTANY: This is such a good question. When I was between jobs in March, I was, you know, having these two weeks, I had a whole list of things that I was going to be doing. You know, I was going to train, like, running and whatnot. And I had roller derby practice that first week, and I broke my ankle. And, you know, going into it, I had no idea what a blocker it was going to be. I was like, oh, this is minor. It'll just take a couple of weeks to heal. No, it's been a long process. But I can gleefully tell the listeners that I am out of the boot. I am walking. I am hopefully getting into a sports program next week that will train me up to get back into CrossFit, running, and skating. Though the really funny part is that I currently have another injury which is golfer's elbow. [laughs] WILL: Oh, wow. BRITTANY: Yeah. So I have that from overusing my arms. So I'm a little bit of a mess, but, you know, getting myself back together physically so I can get back on my skates. WILL: So I know it's called golfer's elbow. But did you actually hurt it doing golf, or was it another sport you were playing? BRITTANY: It's so funny that you ask that, Will, because whenever people ask me how I broke my ankle, I can be glamorous and be like, "Oh, it was roller derby." WILL: [laughs] BRITTANY: Like, it's a sexy injury, you know. I have a friend who just broke their ankle because they were dancing down the stairs and broke it, not as glamorous of a story, right? WILL: [laughs] BRITTANY: Golfer's elbow. I literally have no idea how this happened. I've never golfed a day in my life. So [laughter] it's my non-glamorous injury at this point. WILL: Yeah, that's my background, sports medicine. BRITTANY: Oh, great. WILL: So it's interesting. Yeah, golfer's elbow, and I'm like, it's usually not golf that does it. So...[laughs] BRITTANY: Yeah. So I said something to my PT. I was like, "Am I the first person to ever get golfer's elbow from, like, you know, fixing another injury?" And she's like, "Yes. Yes, you are." [laughs] And I was like, oh. [laughter] I really was expecting to get some reassurance that it wasn't me. But hey, what are you going to do? WILL: There you go. BRITTANY: I love the fact that you do love my roller derby name. As you can imagine, it is a beacon for finding the other programmers out on the track because they find it very funny. Nobody else finds it funny whatsoever. And people call me Merge for short, and some people think it's Marge. And I just allow it at this point. [laughter] My number is 200, and its status code okay. When you hit me, I get up okay until, apparently, I break my ankle. So...[laughter] WILL: I l

Charity Majors is Co-Founder and CTO of Honeycomb, which provides full-stack observability that enables engineers to deeply understand and debug production software together. Victoria and Will talk to Charity about observability, her technical background and decision to start Honeycomb.io, thoughts about the whole ops SRE profession, and things that surprised her along her journey of building a company around observability as a concept. Honeycomb Follow Honeycomb on Facebook, Twitter, Youtube, or LinkedIn. Follow Charity Majors on LinkedIn or Twitter, or visit her website. Follow thoughtbot on Twitter or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. WILL: And I'm your other host, Will Larry. And with us today is Charity Majors, Co-Founder and CTO of Honeycomb, which provides full-stack observability that enables engineers to deeply understand and debug production software together. Charity, thank you for joining us. How are you doing? CHARITY: Thanks for having me. I'm a little bit crunchy from a [laughs] long flight this morning. But I'm very happy to be home in San Francisco and happy to be talking to you. VICTORIA: Wonderful. And, Charity, I looked at your profile and noticed that you're a fan of whiskey. And I thought I might ask you just to get us started here, like, what's your favorite brand? CHARITY: Oh, goodness, that's like asking me to choose my favorite child if I had children. [laughter]. You know, I used to really be into the peaty scotches, the Islays, in particular. But lately, I've been more of a bourbon kick. Of course, everybody loves Pappy Van Winkle, George T. Stagg; impossible to find now, but it's so, so good. You know, if it's high-proof and single barrel, I will probably drink it. VICTORIA: That sounds great. Yeah, I tend to have the same approach. And, like, people ask me if I like it, and I like all of them. [laughter] I don't [inaudible 01:21] that I didn't like. [laughs] CHARITY: [inaudible 01:23] tongue sting? Then I'm in. [laughs] VICTORIA: Yeah, [inaudible 01:26]. WILL: See, I'm the opposite. I want something smooth. I'm a fruity drink type of guy. I'm just going, to be honest. CHARITY: There's no shame in that. WILL: No shame here. [laughs] Give me a margarita, and you have a happy Will for life. [laughs] VICTORIA: We'll have to get you to come out and visit San Diego for some margaritas, Will. That's -- CHARITY: Oh yeah. VICTORIA: Yeah, it's the place to be. Yeah, we do more of a bourbon drink in our house, like bourbon soda. That's usually what we make, like, my own custom simple syrup, and mix it with a little bourbon and soda water. And that's what we do for a cool down at the end of the day sometimes, yeah. Well, awesome. Let's see. So, Charity, why don't you just tell me a little more about Honeycomb? What is it? CHARITY: Well, it's a startup that hasn't failed yet, so... [laughs] to my own shock. [laughs] We're still around seven and a half years in. And I say that just so much joking. Like, you're not really supposed to say this as a founder, but, like, I 100% thought we were going to fail from the beginning. But we haven't yet, and we just got more money. So we'll be around for a while. We kind of pioneered the whole concept of observability, which now doesn't really mean anything at all. Everybody and their mother is like, well, I do observability, too. But back when we started talking about it, it was kind of a little bit revolutionary, I guess in that, you know, we started talking about how important it is to have high cardinality data in your systems. You really can't debug without it. And the fact that our systems are getting just astronomically more complex, and yet, we're still trying to debug it with these tools based on, you know, the metric data type [laughs] defined since the '70s when space was incredibly rare and expensive. And now space is incredibly cheap, but we should be wasteful with it so we can understand our incredibly complex systems. So that's us. We really try to empower software engineers to own their own code in production. For a long time, it was like, all of the tools for you to understand your software were really written for low-level ops people because they speak the language of, like, RAM, and disks, and CPU, which you shouldn't have to understand that in order to be able to understand I just deployed something, what went wrong? WILL: I love the honesty because there are so many founders that I'll talk to, and I'm like, okay, you're very successful. But did you really expect this to be what it is today? Did you really expect to survive? Because, like, just some of their ideas, I'm like, it

Irina Nazarova is CEO of Evil Martians, a product development consultancy that works with startups and established businesses while creating open-source products and services. Victoria talks to Irina about getting a sense of what people are interested in learning about or what kind of problems they have, how consulting and product development complement each other, and of course, the question on everyone's minds: Is Evil Martians really evil? 😈 Evil Martians Follow Evil Martians on GitHub, Twitter, Instagram, or LinkedIn. Follow Irina Nazarova on LinkedIn, or Twitter. Follow thoughtbot on Twitter or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. And with us today is Irina Nazarova, CEO at Evil Martians, a product development consultancy that works with startups and established businesses while also creating open-source-based products and services. Irina, thanks for joining us. IRINA: Hey, thank you for having me. VICTORIA: You're welcome. Tell me a little bit about what's going on in your world this week. IRINA: So I just returned from Rails SaaS in Athens, which was pretty incredible. It's a smaller conference, but it has amazing vibes, amazing people. And, like, I just loved it there in Athens. VICTORIA: Mmm. IRINA: And, yeah, I wonder how your experience was? Because I know you also went to Japan, right? VICTORIA: Yeah, I went to RubyKaigi in Matsumoto last month. It was a good community, and to get to travel to a cool place was really fun. So I feel really lucky that I was able to get to go. Did you eat a lot of Greek food while you were there? IRINA: Not that much. I was a speaker. So I was a bit nervous, and I skipped some meals. [chuckles] VICTORIA: Oh no. [laughs] IRINA: Just to prepare. But we did have a super nice dinner with Xavier Noria, and, well, we had some Greek wine. All right, we did that. VICTORIA: That sounds fabulous. And, you know, I was going to ask you...one of my questions was about the conferences you've been attending because we met at RailsConf in Atlanta. And I saw you went to Rails SaaS and maybe some other ones recently. So, how has that been for you overall? IRINA: It's amazing. I think, like, all the conferences are suddenly back. And the energy is different than maybe pre-COVID. I didn't really attend many conferences pre-COVID, but I did attend some. Now people are so eager to sort of reconnect. And me, I think, I feel like I'm only starting to make those connections. And it's so emotional to meet people that I only see on Twitter, but meeting them in person is magical for some reason. So this is what's happening. Like, to me, I'm just amazed by all this energy and support coming from the community towards many people, like, towards each other. VICTORIA: I also feel amazed when I meet someone I've followed on Twitter for a long time but in real life [laughs]. I'm like, wow. That was Aaron Patterson for me. I was like, oh, this is someone I followed on Twitter a long time ago because I thought they were funny. And now they're a speaker at this conference I'm at [laughs], which is really nice. And do the conferences help you connect more to potential clients? Or what's, like, the business reason for attending all of these events? IRINA: Good question. So I'm not expecting any, you know, direct sales to happen at the conferences. But, for example, I get to understand the clients, maybe better, the potential clients. And I get to connect with the existing clients, again, on a different level. So, if you have a client at the conference and you have a chance to see them in person, which we never do, and you as well, right? thoughtbot, you guys are not meeting the clients, like, the same thing. But if you get to meet even, like, some people from the client team, it's amazing. You can have a different type of connection. And I met an engineer from our past client at RailsConf, and it was something incredible. I didn't expect him to react like the way he did. You know, the moment he realized that I am from Evil Martians, like, his facial expressions just immediately transformed into a big smile. And he said such warm words about the things we did, something like two or three years ago. I mean, you don't have anything better than that in this industry, right? There's nothing better than this sincere, you know, gratitude from a client. [chuckles] It's just amazing. VICTORIA: I can relate to that, being from thoughtbot and attending Rails and RubyConfs. It is a nice feeling that people know the company or they know some open-source projects or some training materials we put out. And they're so grateful. [laughs] And I've only been at thoughtbot for a year. So, for me, I'm like, you're welco

Neetu Rajpal is the CTO of Oscar Health. Oscar aims to make a healthier life accessible and affordable for all by refactoring healthcare to make great care cost less. Chad talks to Neetu about working for a relatively new insurance company, reorganizing its structure by getting people into the right positions, and how incorporating large language models and generative AI is an inflection point that will help move things forward. Oscar Health Follow Oscar Health on Facebook, YouTube, Twitter, Instagram, or LinkedIn. Follow Neetu Rajpal on LinkedIn, or Twitter. Follow thoughtbot on Twitter or LinkedIn. Become a Sponsor of Giant Robots! Transcript: CHAD: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Chad Pytel. And with me today is Neetu Rajpal, the CTO of Oscar Health. Neetu, thank you so much for joining me. NEETU: It's great to be here. Thank you very much for having me. CHAD: I want to talk about your role at Oscar Health, and your history, and everything that you've done. But everyone listening might not be familiar with Oscar Health. So let's start there; what is Oscar Health? NEETU: Yes. Oscar Health is a health insurance company. We sell health insurance, primarily on the ACA marketplace across 20 different states in the U.S. We have just over a million members. So we basically sell health insurance to people. One of the big, unique things about Oscar Health has been it's a very relatively new insurance company. So it's only been around for about ten years. And it was founded as a pretty standard tech startup. We've built all of the infrastructure for acquiring supporting members and providers, and brokers in-house. So we're fully cloud-native, distributed systems hosted on AWS and GCP with a giant data lake that supports all of our workflows. And this is a pretty unique integrated solution in terms of health insurance companies. So we're very much a tech-focused health insurance company. I've been at Oscar for about three and a half years. I came to Oscar not from a healthcare background but just really mission-oriented and motivated to go help something in the healthcare space. I've spent most of my career building software, first at Microsoft and then at Conductor and WeWork. And I'm really excited to be here. It's really, really rewarding to be at a company that's serving primarily an underserved market in the ACA space. CHAD: Well, I suppose full disclosure is in order. Oscar and thoughtbot have been working together for a long time now, actually, with Oscar as a client of ours. So I appreciate you joining us on the show, and I appreciate you working with us over the years. I think we worked...we started working with Oscar maybe when you were just in one or two states. And so, how have you handled that growth? And I think that's one of the complexities of the insurance space, right? Is every location is different in important ways. NEETU: Yeah. Actually, it seems like Oscar and thoughtbot have worked longer than Oscar and myself. CHAD: [laughs] NEETU: So I think that's a pretty exciting, interesting statistic. And even during my time, it's been a great experience working with thoughtbot. One of the big premise Oscar had was to build software that was segregated enough and isolated enough but composable enough that you could, in fact, bundle the full healthcare tech stack and then bundle it back together as you needed with configuration and scale it as you needed with, like, smart built-in scalability. And I think our ability to grow into multiple states and multiple counties has been, like, a good proof point of the fact that you can, in fact, do that. In most cases, adding a new state is sometimes, at least from the tech perspective, from the software perspective is a combination of identifying the right configuration settings, mapping it to the features, and then just configuring the software to be able to support that new service area that we've just added. And that, I think, has been, like, a huge value add in terms of being able to add new locations to serve our members, add new providers, add new contracts. And our premise of building stuff or to unbundle and then bundle it back together as needed has really proven out a lot. CHAD: I assume there have been some challenges along the way. What do you think have been among the biggest? NEETU: I think the challenges have been an interesting combination of just learning the insurance business landscape then building software that aligns with it. So each county you might go into, each state you might go into, have its own set of regulatory requirements, have its own set of, like, reimbursement requirements, have its own set of, like, plan requirements, and these are...as a new insurance company, I think along the way, we really did have to learn a lot of these things a

Aaron Torres and Ala Shiban are from Klotho, which powers Infrastructure Copilot, the most advanced infrastructure design tool that understands how to define, connect, and scale your infrastructure-as-code. Victoria talks to Aaron and Ala about the Klotho engine, Klotho the CLI tool, and InfraCopilot and how they work together to help enable developer teams to iterate on applications and features quickly. Klotho Infrastructure Copilot Follow Klotho on Github, Discord, Twitter, or LinkedIn. Follow Aaron Torres on LinkedIn, or Twitter. Follow Ala Shiban on LinkedIn or Twitter. Follow thoughtbot on Twitter or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. And with me today is Aaron Torres and Ala Shiban from Klotho, which powers Infrastructure Copilot, the most advanced infrastructure design tool that understands how to define, connect, and scale your infrastructure-as-code. Aaron and Ala, thank you for joining me. ALA: Thank you for having us. AARON: Yeah, thank you very much. VICTORIA: Well, great. I wanted to just start with a little bit of a icebreaker; maybe tell me a little bit more about what the weather is like where you're currently at. AARON: So I'm in St. Louis, Missouri. Right now, it is definitely...it feels like summer finally. So we're getting some nice, warm days and clear skies. ALA: And I'm in LA. And it's gloomier than I would like compared to what it's been in the last few years. But I'll take it if this means we're getting closer to summer. VICTORIA: Right. And I'm not too far from you, Ala, in San Diego, and it's a little chillier than I would prefer as well. But that's what we get for living close to the beach. So there's always trade-offs. Well, wonderful. I'm so excited to talk to you about your product here today. Let me start with a question about, let's say, I'm a non-technical founder, and I've just heard about your product. What's your pitch to someone in that position on the value of your tool? ALA: For somebody who isn't technical, I would say you can enable your team, your developer team, to quickly iterate on their applications or features and let InfraCopilot and Klotho take care of taking that application or features and deploy them and getting them running on the cloud. VICTORIA: Okay. So maybe I've been thinking about having to hire an AWS engineer or someone who's an infrastructure engineer. I could consider getting a tool like Klotho and Infrastructure Copilot to allow my developers to take on more of that responsibility themselves. ALA: Absolutely. VICTORIA: Gotcha. Okay, well, great. So let me ask about how did it all get started? What was the impetus that set you on this journey ALA: Both Aaron and I used to work at Riot Games, and I used to lead the cloud services org at Riot. I had about 50 people, 40 engineers, as part of a larger 120-person org, infrastructure platform org, which was tasked with building the platform that runs League of Legends, VALORANT, for 200 million people all around the world, in China. Full DevOps mode for Riot developers and full ops mode for running in China. It took us three years, a lot of effort. And by the time we were done, it was already legacy, and that seemed broken to me. We were already getting started to do another round of upgrades and iterations. At that point, I decided to leave. But I couldn't let go of this feeling that we shouldn't have had to spend so many years solving a problem only for it not to be solved. And based on research and conversations, it was clear that this was an industry-wide phenomena. And so I went about trying to figure out why that happens and then how we can solve it, and that's how Klotho came about. VICTORIA: That's so interesting. And I've certainly been a part of similar situations where you spend so much time solving a big problem and infrastructure only to get to the end of it and realize now you have a whole nother set of problems. [laughs] And you get upgrade. And they've also invented new ways of doing things in the cloud that you want to be able to take advantage of. So you had that time with Riot Games and League of Legends and building this globally responsive infrastructure. What lessons learned did you take from that into building Klotho and building your product, Infrastructure Copilot? AARON: We learned a bunch of things. One of the more difficult problems to solve isn't technical at all; it's organizational and understanding how the organization flows and how the different teams interact with each other. So we really endeavor to solve that problem. I mean, our product is a technical product, but it is meant to help bridge that gulf and make that problem a little bit easier as well.

Brendan Schwartz is the Co-Founder and CTO of Wistia, software that makes it easy to find, engage, and grow your audience with video. Victoria talks to Brendan about the latest updates on the platform, interesting problems he found that Wistia was able to remove and help his team get to speed and velocity, and the personal value that drives his decision-making. Wista Follow Wistia on Twitter or LinkedIn. Follow Brendan Schwartz on LinkedIn, Twitter, or visit his website. Follow thoughtbot on Twitter or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. And with me today is Brendan Schwartz, Co-Founder and CTO of Wistia, software that makes it easy to find, engage, and grow your audience with video. Brendan, thank you for joining us. BRENDAN: Thanks so much for having me. VICTORIA: And I believe this will be your third time, at least, on the Giant Robots Podcast, right? BRENDAN: Yes, I think this is my third appearance. Thank you for having me back. VICTORIA: Yes. BRENDAN: Is there anything I receive? What is it when you host SNL in a [crosstalk 00:39]. VICTORIA: You get a jacket. BRENDAN: A jacket, yeah. VICTORIA: Yeah, we should. BRENDAN: [laughs] VICTORIA: We should do a Giant Robots jacket or something from returned guests. I love it. So it's been great to follow along your journey here. So, for those who don't know, like, what is Wistia? And I'll say, just a precursor, that thoughtbot is a client of Wistia. So we use it ourselves. But why don't you just give us a little bit about what is the product and what makes it different? BRENDAN: Sure. And thank you so much for being a customer all these years. You kind of hit it at the top, but we help businesses of all sizes thrive with video. And so we serve mostly marketers. To dive a little bit into the history of the business, we'll be around seven...is that right? 17 years. It sounds like a long time when I say it out loud, [laughs] 17 years this June. And, for most of our history, we were, I'd say, a video-hosting platform for marketers. So if you want to put video on your website, track who's watching it, how they're watching it, and integrate that data with your other marketing systems, that was our focus and what we did. And over, I'd say, the past two years, we've brought in that focus to help businesses with all aspects of their video marketing from creating video...We recently introduced a live video product for webinars and for live events last fall. We just launched last week, which I'm very excited about native video recording in the Wistia platform. So you can record your webcam and your screen. And there's also a very simple video editor in the platform, which has been really powerful for folks to make small adjustments to content or to atomize content, take out highlights or sections of things, and to be able to publish them to their audiences. VICTORIA: Thank you for providing that context. And I'm curious if there were any, like, environmental or market forces that pushed you in that direction with the latest updates on the platform. BRENDAN: So, like I mentioned, we...in a large part, our success came (We're a relatively small team.) it came from being focused. And so for, you know, that decade or more, there were a lot of things that we had heard from the market or from customers. Like, live video was an obvious one we had been asked for a really long time. When will Wistia do live? When will Wistia do live? And, you know, our approach to that is we want to be really good and excellent at the things that we do and be focused. And I think that has served us well over the time that we've existed. And some of that came out of; I'd say, the really early days of the company where...it's funny, [laughs] we've always built Wistia, you know, sometimes we say in the shadow of YouTube, so YouTube and seeing YouTube. My co-founder was the first person who showed me YouTube in 2005, I think it was, and that was part of the inspiration to start Wistia. We are both really into video. And we saw that and having video be more accessible on the web, we knew was something that was going to change the world. There was a question...this sounds kind of dated nowadays to say, but there was a question if you were starting a business, you know, let’s say, in 2006 or 2007 or '8, right? What are you going to do when Google enters your space? [laughs] It was a funny one for us to answer because we said...well, I forgot when YouTube was bought by Google. It was maybe in 2006 or something like that. Like, Google is already in our space, and it's free. So that was always an interesting challenge. And the way that we were successful there [laughs]...obviously, YouTube is at a much larger scale [laughs] a

Agnes Malatinszky is the Founder of Senga, which takes care of back-office administrative needs for freelancers, contractors, and solopreneurs. Victoria and Will interview Agnes about the thoughtbot Incubator program and what led Agnes to choose to apply, what the demands on her time were like, how it worked, and how she feels now that she's at the end of the program. Senga Follow Agnes Malatinszky on LinkedIn or Twitter. Follow thoughtbot on Twitter or LinkedIn. Become a Sponsor of Giant Robots! Transcript: WILL: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Will Larry. VICTORIA: I'm your other host, Victoria Guido. And with me today is Agnes Malatinszky, Founder of Senga, providing back-end support for freelancers. Agnes, thank you for joining me. AGNES: Hey, it's a pleasure to be here. VICTORIA: You are the first graduate of thoughtbot's incubator program, and I'm really excited to dive into that with you today. So, before we get started in talking about the incubator program, let's just start with what fun thing do you have going on this week? AGNES: I'm based in Washington, D.C., and it's a beautiful time of year here. Early summer, late spring is gorgeous. So I'm excited because my family and I are actually headed out to Harpers Ferry this weekend for a little hike. So I'm looking forward to that. WILL: So, what is...when you say a hike, can you explain it to anybody that's outside of the D.C. area? AGNES: It's just a beautiful area in West Virginia. And we're going to take our dog and my daughter out there and get some fresh air and walk around. There's a little historic town there as well that's really interesting to explore. WILL: That sounds fun. VICTORIA: Yeah. I've been to Harpers Ferry to go floating, like, on the river. AGNES: Yes. VICTORIA: Where you float down the river in inner tubes and drink beverages. [laughter] There's also...there's rock climbing in Harpers Ferry too, which is sometimes closed for bird nesting. So it is really beautiful. AGNES: Ooh, I didn't know that. That's really cool. We'll keep an eye out for that. WILL: Yes. For anybody that doesn't know, Victoria is an amazing rock climber. I have a lot of respect for her because I don't know if I could do it. [laughter] VICTORIA: You could definitely do it. The next thoughtbot trip that we're on, we'll go rock climbing, Will. I'm confident in your skills. You could do it. Yes, I'm a big rock climber and rock-climbing advocate, so I'll talk about it forever if you let me. WILL: [laughs] VICTORIA: And I'm actually going to go rock climbing this weekend and get outside myself. And we're going up to Mammoth, California. And we're going to do a half-climbing, half-ski trip. WILL: Ooh. VICTORIA: So that's going to be fun for Memorial Day weekend, so...What about you, Will? What do you have going on fun this week? WILL: Yeah. So you said skiing. VICTORIA: Yes. So Mammoth got the most snow in the country this year. When we were there in February, they'd already had, like, 10 feet of snow. And then they got another foot of snow while we were there, so they're going to have snow through August, at least. WILL: August. Wow. Here in South Florida, the lowest we got was 50. So snow, I don't even know what you're talking about. [laughs] Yeah, so you asked what I'm going to do. Last week was a big week for us because my boys they turned four years old and one year old. And we took them to Disney and had a blast. Anybody who's been to Disney knows it's a trip. It could be a lot, especially it was very hot there too. So I think this weekend we're just going to take it easy. We're just going to relax and just enjoy it. VICTORIA: Trip of a lifetime for them, I'm sure. WILL: Yes, they loved it. VICTORIA: We have Disneyland over here in California. I have been to Disney World in Florida. But I still haven't been to Disneyland since I've been here, [laughs] which I think some people would judge me for. AGNES: You know what? I haven't been to either. I hold it against my parents forever. [laughter] Although my family is not a big fan of crowds, so I think that's why. WILL: Yes, if you're not a fan of crowds, Disney is not the place, especially now. I've heard around September is probably the best time to go. So we're going to try that out during that time too. AGNES: Ooh, protip. You heard it here first. WILL: Yes. [laughs] VICTORIA: September, Disneyland, Florida sounds very warm to me. [laughs] But yeah, we're actually going to go to Mexico with thoughtbot as a team meetup in September, which is also going to be pretty warm, I think. [laughs] But it'll be fun. Well, that's lovely. I love getting to hear a little bit about your lives

Chad joins cohosts Victoria and Will to talk about thoughtbot's 20th birthday! 🤖🎉 In this episode, you'll find the 411 on the thoughtbot mascot, "Ralph," taking the company fully remote, and our company values and how we believe products should be designed and built! Follow Chad Pytel on LinkedIn, Twitter, or visit his website. Follow thoughtbot on Twitter or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: Hey there. It's your host Victoria. And I'm here today with Dawn Delatte and Jordyn Bonds from our Ignite team. We are thrilled to announce the summer 2023 session of our new incubator program. If you have a business idea that involves a web or mobile app, we encourage you to apply for our 8-week program. We'll help you validate the market opportunity, experiment with messaging and product ideas, and move forward with confidence towards an MVP. Learn more and apply at tbot.io/incubator. Dawn and Jordyn, thank you for joining and sharing the news with me today. JORDYN: Thanks for having us. DAWN: Yeah, glad to be here. VICTORIA: So, tell me a little bit more about the incubator program. This will be your second session, right? JORDYN: Indeed. We are just now wrapping up the first session. We had a really great 8 weeks, and we're excited to do it again. VICTORIA: Wonderful. And I think we're going to have the person from your program on a Giant Robots episode soon. JORDYN: Wonderful. VICTORIA: Maybe you can give us a little preview. What were some of your main takeaways from this first round? JORDYN: You know, as ever with early-stage work, it's about identifying your best early adopter market and user persona, and then learning as much as you possibly can about them to inform a roadmap to a product. VICTORIA: What made you decide to start this incubator program this year with thoughtbot? DAWN: We had been doing work with early-stage products and founders, as well as some innovation leads or research and development leads in existing organizations. We had been applying a lot of these processes, like the customer discovery process, Product Design Sprint process to validate new product ideas. And we've been doing that for a really long time. And we've also been noodling on this idea of exploring how we might offer value even sooner to clients that are maybe pre-software product idea. Like many of the initiatives at thoughtbot, it was a little bit experimental for us. We decided to sort of dig into better understanding that market, and seeing how the expertise that we had could be applied in the earlier stage. It's also been a great opportunity for our team to learn and grow. We had Jordyn join our team as Director of Product Strategy. Their experience with having worked at startups and being an early-stage startup founder has been so wonderful for our team to engage with and learn from. And we've been able to offer that value to clients as well. VICTORIA: I love that. So it's for people who have identified a problem, and they think they can come up with a software solution. But they're not quite at the point of being ready to actually build something yet. Is that right? DAWN: Yeah. We've always championed the idea of doing your due diligence around validating the right thing to build. And so that's been a part of the process at thoughtbot for a really long time. But it's always been sort of in the context of building your MVP. So this is going slightly earlier with that idea and saying, what's the next right step for this business? It's really about understanding if there is a market and product opportunity, and then moving into exploring what that opportunity looks like. And then validating that and doing that through user research, and talking to customers, and applying early product and business strategy thinking to the process. VICTORIA: Great. So that probably sets you up for really building the right thing, keeping your overall investment costs lower because you're not wasting time building the wrong thing. And setting you up for that due diligence when you go to investors to say, here's how well I vetted out my idea. Here's the rigor that I applied to building the MVP. JORDYN: Exactly. It's not just about convincing external stakeholders, so that's a key part. You know, maybe it's investors, maybe it's new team members you're looking to hire after the program. It could be anyone. But it's also about convincing yourself. Really, walking down the path of pursuing a startup is not a small undertaking. And we just want to make sure folks are starting with their best foot forward. You know, like Dawn said, let's build the right thing. Let's figure out what that thing is, and then we can think about how to build it right. That's a little quote from a book I really enjoy, by the way. I cannot take credit for that. [laughs] There's this really great book

Brian Douglas is the CEO of OpenSauced which helps enterprises discover the best engineers in Open Source. Victoria and Will talk to Brian about meeting as many developers as possible, setting goals, and keeping himself accountable, and what makes a successful open source project. OpenSauced Follow OpenSauced on Twitter, GitHub, Instagram, YouTube, Discord, and Dev.to. Follow Brian Douglas on LinkedIn, Twitter, or visit his website. Follow thoughtbot on Twitter or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: Hey there. It's your host Victoria. And I'm here today with Dawn Delatte and Jordyn Bonds from our Ignite team. We are thrilled to announce the summer 2023 session of our new incubator program. If you have a business idea that involves a web or mobile app, we encourage you to apply for our 8-week program. We'll help you validate the market opportunity, experiment with messaging and product ideas, and move forward with confidence towards an MVP. Learn more and apply at tbot.io/incubator. Dawn and Jordyn, thank you for joining and sharing the news with me today. JORDYN: Thanks for having us. DAWN: Yeah, glad to be here. VICTORIA: So, tell me a little bit more about the incubator program. This will be your second session, right? JORDYN: Indeed. We are just now wrapping up the first session. We had a really great 8 weeks, and we're excited to do it again. VICTORIA: Wonderful. And I think we're going to have the person from your program on a Giant Robots episode soon. JORDYN: Wonderful. VICTORIA: Maybe you can give us a little preview. What were some of your main takeaways from this first round? JORDYN: You know, as ever with early-stage work, it's about identifying your best early adopter market and user persona, and then learning as much as you possibly can about them to inform a roadmap to a product. VICTORIA: What made you decide to start this incubator program this year with thoughtbot? DAWN: We had been doing work with early-stage products and founders, as well as some innovation leads or research and development leads in existing organizations. We had been applying a lot of these processes, like the customer discovery process, Product Design Sprint process to validate new product ideas. And we've been doing that for a really long time. And we've also been noodling on this idea of exploring how we might offer value even sooner to clients that are maybe pre-software product idea. Like many of the initiatives at thoughtbot, it was a little bit experimental for us. We decided to sort of dig into better understanding that market, and seeing how the expertise that we had could be applied in the earlier stage. It's also been a great opportunity for our team to learn and grow. We had Jordyn join our team as Director of Product Strategy. Their experience with having worked at startups and being an early-stage startup founder has been so wonderful for our team to engage with and learn from. And we've been able to offer that value to clients as well. VICTORIA: I love that. So it's for people who have identified a problem, and they think they can come up with a software solution. But they're not quite at the point of being ready to actually build something yet. Is that right? DAWN: Yeah. We've always championed the idea of doing your due diligence around validating the right thing to build. And so that's been a part of the process at thoughtbot for a really long time. But it's always been sort of in the context of building your MVP. So this is going slightly earlier with that idea and saying, what's the next right step for this business? It's really about understanding if there is a market and product opportunity, and then moving into exploring what that opportunity looks like. And then validating that and doing that through user research, and talking to customers, and applying early product and business strategy thinking to the process. VICTORIA: Great. So that probably sets you up for really building the right thing, keeping your overall investment costs lower because you're not wasting time building the wrong thing. And setting you up for that due diligence when you go to investors to say, here's how well I vetted out my idea. Here's the rigor that I applied to building the MVP. JORDYN: Exactly. It's not just about convincing external stakeholders, so that's a key part. You know, maybe it's investors, maybe it's new team members you're looking to hire after the program. It could be anyone. But it's also about convincing yourself. Really, walking down the path of pursuing a startup is not a small undertaking. And we just want to make sure folks are starting with their best foot forward. You know, like Dawn said, let's build the right thing. Let's figure out what that thing is, and then we can think about how to build it right. That's a little quote from a book I really enjoy,

Lauren Maffeo is the author of Designing Data Governance from the Ground Up. Victoria talks to Lauren about human-centered design work, data stewardship and governance, and writing a book anybody can use regardless of industry or team size. Designing Data Governance from the Ground Up Follow Lauren Maffeo on LinkedIn or Twitter. Follow thoughtbot on Twitter or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: Hey there. It's your host Victoria. And I'm here today with Dawn Delatte and Jordyn Bonds from our Ignite team. We are thrilled to announce the summer 2023 session of our new incubator program. If you have a business idea that involves a web or mobile app, we encourage you to apply for our 8-week program. We'll help you validate the market opportunity, experiment with messaging and product ideas, and move forward with confidence towards an MVP. Learn more and apply at tbot.io/incubator. Dawn and Jordyn, thank you for joining and sharing the news with me today. JORDYN: Thanks for having us. DAWN: Yeah, glad to be here. VICTORIA: So, tell me a little bit more about the incubator program. This will be your second session, right? JORDYN: Indeed. We are just now wrapping up the first session. We had a really great 8 weeks, and we're excited to do it again. VICTORIA: Wonderful. And I think we're going to have the person from your program on a Giant Robots episode soon. JORDYN: Wonderful. VICTORIA: Maybe you can give us a little preview. What were some of your main takeaways from this first round? JORDYN: You know, as ever with early-stage work, it's about identifying your best early adopter market and user persona, and then learning as much as you possibly can about them to inform a roadmap to a product. VICTORIA: What made you decide to start this incubator program this year with thoughtbot? DAWN: We had been doing work with early-stage products and founders, as well as some innovation leads or research and development leads in existing organizations. We had been applying a lot of these processes, like the customer discovery process, Product Design Sprint process to validate new product ideas. And we've been doing that for a really long time. And we've also been noodling on this idea of exploring how we might offer value even sooner to clients that are maybe pre-software product idea. Like many of the initiatives at thoughtbot, it was a little bit experimental for us. We decided to sort of dig into better understanding that market, and seeing how the expertise that we had could be applied in the earlier stage. It's also been a great opportunity for our team to learn and grow. We had Jordyn join our team as Director of Product Strategy. Their experience with having worked at startups and being an early-stage startup founder has been so wonderful for our team to engage with and learn from. And we've been able to offer that value to clients as well. VICTORIA: I love that. So it's for people who have identified a problem, and they think they can come up with a software solution. But they're not quite at the point of being ready to actually build something yet. Is that right? DAWN: Yeah. We've always championed the idea of doing your due diligence around validating the right thing to build. And so that's been a part of the process at thoughtbot for a really long time. But it's always been sort of in the context of building your MVP. So this is going slightly earlier with that idea and saying, what's the next right step for this business? It's really about understanding if there is a market and product opportunity, and then moving into exploring what that opportunity looks like. And then validating that and doing that through user research, and talking to customers, and applying early product and business strategy thinking to the process. VICTORIA: Great. So that probably sets you up for really building the right thing, keeping your overall investment costs lower because you're not wasting time building the wrong thing. And setting you up for that due diligence when you go to investors to say, here's how well I vetted out my idea. Here's the rigor that I applied to building the MVP. JORDYN: Exactly. It's not just about convincing external stakeholders, so that's a key part. You know, maybe it's investors, maybe it's new team members you're looking to hire after the program. It could be anyone. But it's also about convincing yourself. Really, walking down the path of pursuing a startup is not a small undertaking. And we just want to make sure folks are starting with their best foot forward. You know, like Dawn said, let's build the right thing. Let's figure out what that thing is, and then we can think about how to build it right. That's a little quote from a book I really enjoy, by the way. I cannot take credit for that. [laughs] There's this really great book about early-stage v

Jasper (William) Cartwright is a Freelance Producer, Podcaster, Actor, and Motion Capture & Performance Capture Performer. Chad talks to Jasper about his podcast Three Black Halflings, which is committed to discussing diversity and inclusion within fantasy, sci-fi, and nerdy culture from the perspective of three people of color, what it's like to be in the space, and why representation is super important. Follow Jasper (William) Cartwright on LinkedIn or Twitter. Check out his website at jasperwcartwright.com. Follow thoughtbot on Twitter or LinkedIn. Become a Sponsor of Giant Robots! Transcript: VICTORIA: Hey there. It's your host Victoria. And I'm here today with Dawn Delatte and Jordyn Bonds from our Ignite team. We are thrilled to announce the summer 2023 session of our new incubator program. If you have a business idea that involves a web or mobile app, we encourage you to apply for our 8-week program. We'll help you validate the market opportunity, experiment with messaging and product ideas, and move forward with confidence towards an MVP. Learn more and apply at tbot.io/incubator. Dawn and Jordyn, thank you for joining and sharing the news with me today. JORDYN: Thanks for having us. DAWN: Yeah, glad to be here. VICTORIA: So, tell me a little bit more about the incubator program. This will be your second session, right? JORDYN: Indeed. We are just now wrapping up the first session. We had a really great 8 weeks, and we're excited to do it again. VICTORIA: Wonderful. And I think we're going to have the person from your program on a Giant Robots episode soon. JORDYN: Wonderful. VICTORIA: Maybe you can give us a little preview. What were some of your main takeaways from this first round? JORDYN: You know, as ever with early-stage work, it's about identifying your best early adopter market and user persona, and then learning as much as you possibly can about them to inform a roadmap to a product. VICTORIA: What made you decide to start this incubator program this year with thoughtbot? DAWN: We had been doing work with early-stage products and founders, as well as some innovation leads or research and development leads in existing organizations. We had been applying a lot of these processes, like the customer discovery process, Product Design Sprint process to validate new product ideas. And we've been doing that for a really long time. And we've also been noodling on this idea of exploring how we might offer value even sooner to clients that are maybe pre-software product idea. Like many of the initiatives at thoughtbot, it was a little bit experimental for us. We decided to sort of dig into better understanding that market, and seeing how the expertise that we had could be applied in the earlier stage. It's also been a great opportunity for our team to learn and grow. We had Jordyn join our team as Director of Product Strategy. Their experience with having worked at startups and being an early-stage startup founder has been so wonderful for our team to engage with and learn from. And we've been able to offer that value to clients as well. VICTORIA: I love that. So it's for people who have identified a problem, and they think they can come up with a software solution. But they're not quite at the point of being ready to actually build something yet. Is that right? DAWN: Yeah. We've always championed the idea of doing your due diligence around validating the right thing to build. And so that's been a part of the process at thoughtbot for a really long time. But it's always been sort of in the context of building your MVP. So this is going slightly earlier with that idea and saying, what's the next right step for this business? It's really about understanding if there is a market and product opportunity, and then moving into exploring what that opportunity looks like. And then validating that and doing that through user research, and talking to customers, and applying early product and business strategy thinking to the process. VICTORIA: Great. So that probably sets you up for really building the right thing, keeping your overall investment costs lower because you're not wasting time building the wrong thing. And setting you up for that due diligence when you go to investors to say, here's how well I vetted out my idea. Here's the rigor that I applied to building the MVP. JORDYN: Exactly. It's not just about convincing external stakeholders, so that's a key part. You know, maybe it's investors, maybe it's new team members you're looking to hire after the program. It could be anyone. But it's also about convincing yourself. Really, walking down the path of pursuing a startup is not a small undertaking. And we just want to make sure folks are starting with their best foot forward. You know, like Dawn said, let's build the right thing. Let's figure out what that thing is, and then we can th