Bruce Gifford of 360 Cashmere
How direct to consumer is growing quickly
Get A Street Smart MBA with Sarah Shaw · Sarah Shaw
April 26, 201731m 15s
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Show Notes
Bruce Gifford is a 4th generation apparel designer so he is no stranger to fabrics and textiles. Bruce started importing knitwear from the Far East in the early 1980’s and has made close to 200 trips to Asia since then. Bruce shares his startup story and how he has created and recreated brands over the years selling cashmere.
Bruce’s company is purely internet based (direct to consumer) these days making it easier for them to test the consumer waters and give them exactly what they want in a short span of time.
With his whole family on board, Bruce is growing the business quickly.
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