The One Retention Play That’ll Save Your Winter (and Grow Your Studio)
Geronimo Unfiltered · TBC Studios
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Show Notes
If you're dreading winter, worried about cancellations, and watching revenue walk out the door—this episode will be your game changer.
Because the truth is: winter doesn’t have to be a write-off. In fact, it can be the most powerful season for retention and growth—if you play the right game.
In this episode, we’re breaking down the exact seasonal retention strategy used by 7-figure studios to eliminate churn and actually grow over winter.
Here’s what we’re covering:
-Why “just getting through” winter is the biggest lie in the industry
-The internal behaviour change campaign that cuts churn to 1% (or less)
-Exactly how to set up your own Winter Warrior or Summer Survival program
-How to use identity and status to make your members beg to keep training
-The reason this isn’t a challenge or marketing play—and what it actually is
-Why free merch works like magic (and the $14 hoodie that saves your bottom line)
-How to build FOMO, social proof, and hype that makes other studios look boring
-The 3 program levels—from basic leaderboard to full-blown community movement
-The rollout checklist that will make or break your success
… and a whole lot more
Chapters:
⏳ [00:00] The Biggest Lie in the Industry: “Just Get Through Winter”
⏳ [01:35] Why Playing Offence in Winter Will Change Your Business
⏳ [03:10] Retention Stats That’ll Blow Your Mind (85–90% Revenue Kept)
⏳ [04:45] The Mindset Shift: Your Members Need You Most Right Now
⏳ [06:30] How Winter Warriors & Summer Survival Were Born
⏳ [08:10] The Core Concept: Threshold-Based Behaviour Change
⏳ [09:25] Identity, Status & Why Free Merch Works So Damn Well
⏳ [12:00] This is NOT a Challenge or a Shred—Here’s What It Is
⏳ [13:30] Level 1, 2 & 3: How to Make It Bigger Every Year
⏳ [15:00] Remote Warriors, Weekly Missions & Creating a Festival Vibe
⏳ [18:15] Leaderboards, Merch and the Art of Keeping Skin in the Game
⏳ [20:00] Your Rollout Strategy: The Studio Must Feel Different
⏳ [22:15] Checklist for Success: From Launch Video to Leaderboard
⏳ [25:00] How to Spot (and Fix) Dangerous Churn in Your Studio
⏳ [27:00] Why This Works—and How to Make It Work for You
Hope you enjoy!
Want free resources?
DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’.
https://www.youtube.com/@GeronimoUnfiltered
WANT MORE:
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