STOP Playing Small: Why 10X Thinking Will Change Your Business (And Life)

Are you stuck on survival mode—chasing another 20 members, hoping to just get by?

Here’s the thing: Playing small is costing you big. Most studio owners aren’t failing because they don’t work hard—they’re failing because they’re thinking too small.

This episode is your wake-up call. It’s the permission slip you’ve been waiting for to dream bigger, lead stronger and finally build the kind of business (and life) you actually want.

Here’s what we’re covering:

-Why 10X is actually easier than 2X—and backed by stats

-The mindset shift that took us from broke to a month's worth of sales in one week

-How to kill your ‘survival mode’ identity and step into leadership

-Real stories: From chasing 100 members to building multi-studio empires

-How to set a “Big F*ck Off Goal” and actually make it happen

-The exact language shift we see in studio owners who succeed

-The trap of tweaking what’s broken vs. redesigning it for scale

-Why ‘blame equals broke’—and what the most successful owners say instead

… and a whole lot more

Chapters:

⏳ [00:00] Why Playing to Not Lose is Keeping You Stuck

⏳ [01:00] The Core Belief: 10X Is Easier Than 2X

⏳ [03:00] Stats That Prove Less But Better = Bigger Growth

⏳ [05:00] What It Feels Like to Work for a 2X vs 10X Leader

⏳ [08:00] Real Talk: The 80% Rollover System That Changed Everything

⏳ [13:00] Ditching Free Trials and Redesigning the Front End Offer

⏳ [15:00] Redefining the Studio Manager Role for Maximum ROI

⏳ [17:00] Blueprint Breakthroughs: From Scrapping to Scaling

⏳ [21:00] CrossFit Case Study: From 100 Members to a Holistic Health HQ

⏳ [24:00] Choosing Between 2X and 10X Leadership (From Your Team’s POV)

⏳ [28:00] Why Some Owners Self-Sabotage After $1M

⏳ [30:00] The Identity Shift: Your New Life Will Cost You Your Old One

⏳ [33:00] The Most Dangerous People in Your Orbit (Hint: It’s Not the Haters)

⏳ [36:00] Kill the 2X Version—Design a 10X Future

⏳ [39:00] Building a Business Worth Waking Up For

⏳ [41:00] It’s Not About Business—It’s About Becoming Who You’re Meant to Be

⏳ [45:00] Real Coaching, Real Circles, Real Results

Hope you enjoy!

Want free resources?

DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’.

https://www.youtube.com/@GeronimoUnfiltered

WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan

Connect with us:

Geronimo: https://www.instagram.com/thegeronimoacademy

Doza: https://www.instagram.com/hey.doza