Season 1 · Episode 123
Pain Is Good: How To Use The Strongest Driver of Change To Make More Sales with Jody Williamson at Joe Polish's Genius Network - Genius Network Episode #123
Genius Network · Piranha Marketing
January 15, 201911m 22s
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Show Notes
If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit GeniusNetwork.com/123.
Here's a glance at what you'll learn from Jody Williamson in this episode:
- Pain Is Good: How To Use The Strongest Driver of Change To Make More Sales
- Why selling features and benefits is often a mistake and what to do instead
- Jody shares his definition of pain and the big four emotional motivators
- How to use the power of pain to more effectively sell your ideas, products and services
- Three steps for becoming more influential and getting almost anyone to take action
- One of the most profitable ways you can use pain to make more money AND make people's lives better