How Microsoft, Amazon, and T-Mobile use big bets to build durable businesses
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Show Notes
This week on the GeekWire Podcast, our guests are John Rossman and Kevin McCaffrey, authors of the new book, "Big Bet Leadership."
It's a playbook for business leaders to systematically make bets in a way that reduces risk and increases long-term flexibility. The book draws lessons from the likes of Microsoft, Amazon, T-Mobile and SpaceX, while also leaning heavily on the first-hand experience of the authors overseeing and implementing big bets.
With GeekWire co-founder Todd Bishop; Audio editing by Curt Milton.
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