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Show Notes
Where are CMOs spending their budget? From content to agencies, modern marketers have a lot to support with finite resources. In this interview, Gartner expert Christopher Ross shares the highlights from the Gartner CMO Spend Survey and gives insight into what the results mean for the marketing industry. Learn where your peers are spending and how to build a marketing organization fit for 2020.
Related Links
Read More: 4 Key Findings in the Annual Gartner CMO Spend Survey 2019-2020
Learn More: Gartner Marketing Symposium/Xpo
Read More: 3 Questions CMOs Must Answer in 2020
Read More: CMO Spend Survey Deep Dive: Insights and Analytics as Key Enablers of Marketing Strategy
Learn More: The Annual CMO Spend Survey