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[Ep540] Can Youtube Shorts Boost Wishlists?

[Ep540] Can Youtube Shorts Boost Wishlists?

In episode 540 of 'Coffee with Butterscotch,' the brothers dig into the messy art of indie game pricing, from Levelhead’s strange sales patterns to how discounts really move the needle. They share experiments with YouTube Shorts, what the engagement data says, and how community feedback loops into both development and marketing. It’s a conversation about sales strategies, visibility, and why marketing can’t live outside the game development process. Support Crashlands 2! Official Website: https://www.bscotch.net/games/crashlands-2/ Trailer: https://www.youtube.com/watch?v=ib7fzLf59vo Steam: https://store.steampowered.com/app/1401730/Crashlands2/ Google Play:https://play.google.com/store/apps/details?id=com.bscotch.crashlands2 Apple: https://apps.apple.com/us/app/crashlands-2/id1528199331 00:00 Cold Open 00:25 Introduction and Welcome 01:51 Levelhead Sales Strategy and Pricing Dynamics 08:15 Tax Implications and Revenue Management 12:16 The Impact of Pricing on Game Success 17:45 YouTube Shorts Experimentation and Engagement Metrics 28:39 Engagement Strategies in Short-Form Content 31:33 Analyzing Viewer Retention and Engagement Metrics 34:15 The Challenge of Marketing for Indie Games 39:02 Community Engagement and Feedback Loops 44:09 Integrating Marketing into Game Development 50:32 The Power of Data-Driven Marketing Decisions To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [email protected], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

Game Dev Podcast | Coffee with Butterscotch

October 1, 202558m 33sExplicit

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Show Notes

In episode 540 of 'Coffee with Butterscotch,' the brothers dig into the messy art of indie game pricing, from Levelhead’s strange sales patterns to how discounts really move the needle. They share experiments with YouTube Shorts, what the engagement data says, and how community feedback loops into both development and marketing. It’s a conversation about sales strategies, visibility, and why marketing can’t live outside the game development process.


Support Crashlands 2!

Official Website: https://www.bscotch.net/games/crashlands-2/

Trailer: https://www.youtube.com/watch?v=ib7fzLf59vo

Steam: https://store.steampowered.com/app/1401730/Crashlands2/

Google Play:https://play.google.com/store/apps/details?id=com.bscotch.crashlands2

Apple: https://apps.apple.com/us/app/crashlands-2/id1528199331


00:00 Cold Open

00:25 Introduction and Welcome

01:51 Levelhead Sales Strategy and Pricing Dynamics

08:15 Tax Implications and Revenue Management

12:16 The Impact of Pricing on Game Success

17:45 YouTube Shorts Experimentation and Engagement Metrics

28:39 Engagement Strategies in Short-Form Content

31:33 Analyzing Viewer Retention and Engagement Metrics

34:15 The Challenge of Marketing for Indie Games

39:02 Community Engagement and Feedback Loops

44:09 Integrating Marketing into Game Development

50:32 The Power of Data-Driven Marketing Decisions


To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. 

If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! 

Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [email protected], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox


Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.

★ Support this podcast ★

Topics

video gamesgamesgame developmentgamedevgame devgames industrygamingbusinessentrepreneurshipcomedyadviceindie gamesindie game dev