Steve Koonin on Creating An Innovative Culture
Game Changers with Molly Fletcher · Molly Fletcher
April 13, 201735m 40s
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Show Notes
Visionary Steve Koonin has spearheaded marketing for iconic brands—from Coca-Cola to Turner to the NBA's Atlanta Hawks. His offbeat marketing ideas and unique leadership approach have reinvigorated the Hawks franchise. In this episode, Steve shares what it takes to break through the status quo and create a culture of innovation that rewards great ideas and risk taking.