Episode 114
Dr. Robert Cialdini on The 7 Principles of Influence
Game Changers with Molly Fletcher
April 15, 202155m 7s
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Show Notes
What leads someone to say "yes" to a request? It might not be what you think. Dr. Robert Cialdini has spent his entire career researching the science of influence. His books, Influence and Pre-suasion, have sold more than 5 million copies and his principles have become a cornerstone for sales and marketing professionals. But the reality is, we can all benefit by understanding the science of influence. On this episode, you'll learn how to become more persuasive by employing these 7 simple techniques.