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Show Notes
In just about every business, Cash remains King in terms of operations, but Growth is the key to valuation. So, while Cash is King, Growth determines value and growth in value promotes product leadership, attracts our most talented resources and is a high priority among investors.
This pursuit of growth outside of North America can be an expensive and risky endeavor. Companies will typically experience a number of reality checks on their Growth initiative, facing challenges with new partners, distributors, competitors and regulators.
The most basic growth strategies for technology and consumer brands are to export to affluent countries or countries with a rising middle class. China, by its sheer size and its growing middle class, has been an irresistible market.
This podcast will review the role played by intermediary companies who provide early stage assistance to north America and Europe companies to establish a presence in the China.