Enterprising Insights, Episode 16: Mid-Market SaaS Applications
Futurum Tech Webcast · The Futurum Group
March 14, 202420m 30s
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Show Notes
In this episode of Enterprising Insights, The Futurum Group's Enterprise Applications Research Director Keith Kirkpatrick discusses the opportunities for SaaS vendors in the mid-market space, delving into key market trends, differences between the enterprise, SMB, and mid-market, and opportunities for vendors seeking to participate in this market. Then, Kirkpatrick will close the show with the Rant or Rave segment.