CMO Eric Herzog on The Art & Science of The Sales-Marketing Relationship
Futurum Tech Webcast · The Futurum Group
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Show Notes
On this episode of Marketing Art and Science, I am joined by Infinidat's CMO, Eric Herzog, for a lively conversation on marketing and business as a team sport, the symbiotic value of a strong sales-marketing relationship, and what Eric believes is the true art of marketing.
Our discussion covers:
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An introduction to charismatic CMO Eric Herzog and how marketing is enabling Infinidat's mission to become the standard in enterprise storage
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How Eric's integrated marketing organization fits in to Infinidat's corporate strategy
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How the Infinidat customer journey progresses through its MarTech stack
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The criticality of having purpose when leveraging AI