Future Steps Creative - Marketing & Website Strategy For Online Entrepreneurs

This episode covers the basics of website accessibilty for business owners and organisations. Learn more in the blog post here: https://marlonmcpherson.com/pod107_326

If you feel like social media is working against you as a service-based business owner, you’re not imagining it. Organic reach has changed. Algorithms prioritise paid advertising, and chasing likes, followers, and viral posts rarely translates into real business growth. In this episode, I break down: Why organic reach has declinedThe biggest mindset mistake business owners make on social mediaWhy likes and followers are often vanity metricsThe real purpose of social media for service businessesHow to use content strategically to generate quality leads Instead of fighting algorithms, learn how to use social media as a tool to drive traffic, build authority, and attract the right clients. 👉 Learn more and access resources: marlonmcpherson.com

This episode covers how SOPs ( Standard Operating Procedures) can help you save time and money in your day-to-day operations.

Checklist download: https://marlonmcpherson.com/marketingsaleschecklist/ Learn more at marlonmcpherson.com

This is an update on what's coming from Marlon McPherson in terms of resources and content in the near future. For more info visit marlonmcpherson.com

It’s very tempting to host your professional email account on the same hosting as your website. After all, there are lots of website hosts that offer emails for free with the hosting package, so it may seem to make sense to do this instead of paying separately for an email service. I don’t think it's a good idea thought and I’ll give you a few reasons why.

In this video, I break down the AIDA framework - Attention, Interest, Desire, and Action - and show you how to apply it to your landing pages. Whether you're selling products, services, or building an email list, this proven copywriting technique can significantly boost your conversion rates. I'll guide you through each step of the AIDA process, sharing tips on crafting attention-grabbing headlines, building interest with relatable stories, sparking desire with benefits and testimonials, and creating clear calls-to-action that drive results.

This episode covers, how to make your website more secure by creating strong passwords that's hard to crack, without having to remember what they are. Doing this will help protect against brute force attacks and other security risks. Links: https://www.passwordmonster.com/

FSC Ep.99 - Website Privacy Policy or Legal Pages - 3 Ways To Get Them. As a dedicated content creator and online marketing strategist, my mission is to help you grow your online business effectively. This video dives into essential website strategies, including implementing privacy policies—a crucial step for any successful online business. With data laws tightening, I'll guide you through using online templates, dedicated services like Termageddon, and professional legal assistance to protect your brand and boost consumer confidence.

This episode discusses whether to go with cheaper, unmanaged hosting or managed hosting. What's the difference, or what are the pros and cons? This is important to find out when you are ready to publish your website online.

Is having a Facebook page for your service business worth it today? I see so many business owners neglect their page but I will talk about why they may not be gaining traction on Facebook and why you may want to keep it up to date.

In this episode, I explain how to generate more qualified website leads and avoid getting low-quality form submissions. This naturally reduces your workload and increases the conversions from leads to sales as there is a filter in place. I discuss the strategy behind using a dedicated page and a custom form to achieve better results.

Learn why some small service-based businesses lose out on leads. Is it because they don’t get enough traffic to their website, because the website doesn’t convert well, or something else? I explore these in this episode and address one key thing that solo business owners fail to do when it comes to leads.

This is about the welcome email sequence and how the structure works. Here I cover a simple 3 touch sequence that goes out over a few days.

Having a website for your business is one thing, but having an effective website is a completely different thing. In this episode, I’m going to cover 3 things that make an effective website that works for your business so that you can attract and convert leads and customers.

In this episode, we're going to be talking about transactional emails and what they are. Also, we'll talk about some tools or services that you can use to get this setup.

You’re publishing online content like should, but you don’t seem to be getting anywhere and now you’re getting frustrated… Let's explore how to get more organic reach.

Emailing your email list subscribers is very important to build relationships and make sales. But sometimes it’s not a good idea to email them at all. In this episode, I’m going to give you 3 reasons why you probably shouldn’t.

This episode explores whether we can control whether our online videos, posts, or other content goes viral, and look at how we can maximise the opportunities available in our content marketing for our business.

A strong brand relies on understanding the brand voice. This is one of the best ways to connect with your audience. This episode goes through the key points for a successful brand voice.