E06: Layering the Brand Story Through Every Detail w/ John Grossman
Future Hospitality · Longitude
May 19, 202034m 41s
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Show Notes
In today’s episode, we chat with John Grossman, President of Classic Hotels & Resorts… known for notable properties such as The Scott Resort & Spa in Scottsdale, AZ, and the 75-room historic luxury boutique hotel, La Playa Carmel … located in California.
We'll speak with John about his role at Classic Hotels, his interesting past that led him to his current role, and how he and his team approach new property developments from concept and branding to marketing and programming and more.
https://www.classichotels.com/
http://longitudedesign.com/