Digging into the future and sustainability of protein in our diets
The importance of protein in our diets is hardly breaking news. When you combine the developing world’s desire for more meat, with the over-consumption of meat and protein in the developed world, alongside a growing desire in multiple corners of the world to eat fewer animal-based products, there’s clear pressure on the globe’s protein supply. Sara Eckhouse & Victor Friedberg from FoodShot Global speak about their hopes for a more precise protein industry.
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Show Notes
The importance of protein in our diets is hardly breaking news; demand for high-protein diets is increasing globally.
When you combine the developing world’s desire to replace staple grains — that have dominated their diets for centuries — with increasing amounts of animal-based protein, with the over-consumption of meat and protein in the developed world, alongside a growing desire in multiple corners of the world to eat fewer animal-based products, there’s clear pressure on the globe’s protein supply.
In this episode, I speak to Sara Eckhouse and Victor Friedberg from FoodShot Global, an investment platform focused on Moonshots for Food. Precision Protein is their new focus area.
They always have a unique take on issues and their view on the protein debate is certainly refreshing and a break from the simplistic meat vs plants take that many have entered into in recent years.
So I hope you enjoy!