Consumer Preferences and the Role of Women in Food & Ag Innovation
Women still make the majority of food decisions in the home -- around 65% according to some estimates but are underrepresented in leading roles at food companies globally. In this week’s podcast, Louisa discusses the impact of this and how tech innovation is adapting to consumer demands with Beth Robertson-Martin from General Mills, Kellee James, founder of Mercaris, an organic commodities trading platform, and Sanjeev Krishnan, partner at S2G Ventures, an agrifood tech venture capital firm.
Future Food · AgFunder
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Show Notes
Women still make the majority of food decisions in the home -- around 65% according to some estimates. While this has fallen from over 95% 20 years ago, women are still underrepresented in leading roles at food companies globally. I this week’s podcast, Louisa discusses the impact of this underrepresentation and how tech innovation is adapting to consumer demands with Beth Robertson-Martin, sourcing lead for organic, natural and non-GMO ingredients at General Mills, Kellee James, founder of Mercaris, the organic commodities trading platform, and Sanjeev Krishnan, partner at S2G Ventures, an agrifood tech venture capital firm. (Disclosure: S2G is invested in Mercaris.)