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Your fundraising is not for you

Your fundraising is not for you

Fundraising is Beautiful · Steven Screen

August 19, 20158m 21s

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Show Notes

The most common and destructive error fundraisers make is aiming their messages at themselves -- creating what they believe would motivate them to give.

They should be aiming at their donors. And donors are very different from you in nearly every way.

Here's help for aiming your work in the right direction so you can raise more money for your cause.