The power of relevance in fundraising
Fundraising is Beautiful · Steven Screen
February 22, 201022m 3s
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Show Notes
It's pretty simple, really: Fundraising works when it's relevant to donors. When it's not relevant, people ignore it. Using the recent Haiti earthquake as an example, we look at what makes a situation relevant, and what you can do to increase that relevance to your donors -- even if you don't raise money for natural disasters.