How to Tell If Your Fundraising Is Good (Part 1: Writing Style)
Fundraising is Beautiful · Steven Screen
April 26, 201018m 29s
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Show Notes
Fundraising is a specialized form of communication. It's just plain odd in many ways. In this first part of a three-part series on the conventions and norms of fundraising, we look at the the way fundraising copy is written, and why it contains so much of these things:
- Urgency
- Emotion
- Low-grade reading level
- Repetition
- A P.S.
- Length
- Conversational approach
- Direct style
If you're someone who must okay fundraising copy, if you're writing fundraising copy, or if you hope to do either some day, this podcast will be a goldmine of practical information for you.