Episode 99
How to create great direct mail fundraising teasers
Fundraising is Beautiful · Steven Screen, Jeff Brooks
March 29, 201717m 57s
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Show Notes
The most impactful element of any direct mail project is the teaser -- what you put on the outer envelope.
We'll share what works, what never works, and the surprising "most likely to succeed" approach.
We'll also discuss email subject lines -- a closely related topic with some strong similarities to direct mail teasers.