Episode 91
How old are your donors?
Fundraising is Beautiful · Steven Screen, Jeff Brooks
April 20, 201613m 24s
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Show Notes
For most fundraisers, your donors are a lot older than you think. We'll look at why this is so and what it means for you: How do you communicate with these people? About what? And in which channels?
Knowing hold old your donors are -- and responding appropriately -- is the key to success in fundraising. Knowledge is power!