Donor Retention, Part 1: 5 Reasons Donors Leave
Fundraising is Beautiful · Steven Screen
November 12, 201323m 37s
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Show Notes
Donor retention is down across the fundraising industry. Here are five of the most common causes of donor attrition -- and what you can do to overcome them:
- Poor receipting
- Not enough communication
- Not enough reporting back
- Online and offline communications out of sync
- Acquisition and cultivation out of sync
The good news: You can change each of these attrition-driving things!