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Beauty is overrated

Beauty is overrated

Fundraising is Beautiful · Steven Screen

October 19, 201112m 23s

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Show Notes

Are you creating fundraising that looks great or that gets results? Often, you can do one or the other, not both. In this look at the power of the odd, unattractive, and unfashionable in direct mail, broadcast, and online, we'll show you how the quest to make your fundraising aesthetically pleasing usually leads to lower results. Mentioned in this podcast: Monday Morning Memo by Roy H. Williams.