Episode 87
Are you Yoda or Batman to your donors?
Fundraising is Beautiful · Steven Screen, Jeff Brooks
February 10, 20168m 16s
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Show Notes
There are two fundamentally different approaches fundraisers can take to their donors: One stays in the background and empowers the donor to be the hero. The other stands in front and tells the donor to be a good side-kick -- keeping the hero label for himself.
One of these raises a lot more money than the other. Do you know which? And do you know which of them you are?