4 hallmarks of donor-focused communications
Fundraising is Beautiful · Steven Screen
June 18, 201412m 59s
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Show Notes
Do you ever wonder if your donor communications are truly donor-focused? Check what you're saying against this list:
- Donors are the heroes of most of the stories you tell.
- Donors get prompt, detailed, and frequent information about the impact of their giving.
- Donors has control over how you communicate with them.
- Design is appropriate for donors -- not aimed at internal audiences.