3 steps to effective storytelling in fundraising
Fundraising is Beautiful · Steven Screen
October 22, 201412m 55s
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Show Notes
Storytelling that persuades donors to action isn't magic. You just have to make sure your has these elements:
- It's about the donor (not about your awesome organization)
- It leads to the donor taking action -- entering the story
- It's unfinished -- you want to donor to create the satisfying end to the story.