942. Price vs Scope: The Real Reason You're Losing Jobs
Fullerton Unfiltered · Brian Fullerton
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Show Notes
In this episode, we're unpacking the bidding and estimating process and why it's never just about the number. We talk through the "lesser of two evils" when pricing jobs, and how both price and scope play a critical role in winning profitable work. If you've ever struggled with underbidding, overbidding, or unclear expectations with clients, this one will help you dial in your approach and bid with confidence.
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