863. Red Flags: Hearing What Customers Say (and What They Really Need)
Fullerton Unfiltered · Brian Fullerton
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Show Notes
In this episode, we dive into the red flags you need to watch for when taking on new customers — but more importantly, how to truly understand what they're saying and what they actually need. We'll talk about how to read between the lines, uncover hidden expectations, and make sure your agreements reflect reality. This way, you protect your business, deliver value, and set the stage for long-term success.
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