Episode 8 - Defining your brand
Episode 8 - Defining your brand
FT Start-Up Stories · Financial Times
December 14, 201512m 0s
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Show Notes
Branding is about more than just a logo, says Adrian Lomas of digital marketing company Blueleaf. It's about defining a clear purpose for your business and making sure everyone - from staff to customers and competitors - know what that is.
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