Episode 5 - Setting the right price
Episode 5 - Setting the right price
FT Start-Up Stories · Financial Times
November 23, 201514m 52s
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Show Notes
The Brompton folding bike has grown into a global brand sold in 43 counties. During the recent downturn, it raised its prices by over 65 per cent without putting a dent in sales. Finance director Lorne Vary tells Jonathan Moules why having a bold pricing strategy makes sense.
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