Sky wins battle for Premier League rights
In a fraught, high-stakes auction, Sky and British Telecom agreed yesterday to pay £5.1bn over three years to air Premier League games. Henry Mance and Dan Thomas discuss the stunning figures and the impact on future pricing strategies for Sky, which w...
FT News in Focus · Financial Times
February 11, 20155m 11s
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Show Notes
In a fraught, high-stakes auction, Sky and British Telecom agreed yesterday to pay £5.1bn over three years to air Premier League games. Henry Mance and Dan Thomas discuss the stunning figures and the impact on future pricing strategies for Sky, which will pay for the majority of the rights.
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